DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and tap remote talent! Knowing the physical location of your prospect is key to your marketing and sales efforts. Location-based event marketing.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

QuanticMind

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Consider the following examples: In Toronto, Nike built a brand awareness ad around local transit frustrations.

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

KoMarketing Associates

APRIL 14, 2020

Location-based data can give marketers leverage when it comes to targeting prospects and customers. However, these challenges do not mean that marketers underestimate the power and potential of location-based data. However, these challenges do not mean that marketers underestimate the power and potential of location-based data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

Valasys

FEBRUARY 28, 2024

Instagram is reportedly developing a new feature called Friend Map , which allows users to see the last active locations of their friends on a map, similar to the existing feature in Snap Map. Followers you follow back: Only mutual followers can see their location. Close Friends: Only designated close friends see their location.

Features 45

Features Tagging Display Social Media 45

Unbounce

NOVEMBER 20, 2021

Geographic segmentation is the practice of putting your audience into different groups based on their location. Wondering where you can get data on your customers’ locations? A regional launch gives you the chance to target a new audience segment : the people who live in your new location. Regional launches. Population type.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Read next: Real-world location data analytics tools during the pandemic. Where location data comes from. Interpreting location data for marketing campaigns. Get MarTech! In your inbox. Image: Near.

Ideal Customer Profiles 85

Ideal Customer Profiles Campaigns Paid Search Agency Demand Generation Agencies 85

Search Engine Journal

FEBRUARY 25, 2022

Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search. The post 7 Local SEO Tips For Franchises & Their Locations appeared first on Search Engine Journal.

SEO 121

SEO Tips 121

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Search Engine Journal

NOVEMBER 14, 2022

million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. The post Google Settles Location-Tracking Case For $391.5 Google agrees to pay $391.5 Million appeared first on Search Engine Journal.

Google 85

Google Advertisements Advertising 85

Stevens & Tate

SEPTEMBER 22, 2023

For example, a real time location system can tell you where your audience is, which can be incredibly beneficial for improving campaign performance. Using a Real Time Location System to Improve Campaign Performance Smartphones have built-in GPS that pinpoints where the user is. You can then use that information to target those areas.

Campaigns 52

Campaigns Mobile Marketing Privacy Traffic 52

Search Engine Journal

JANUARY 18, 2022

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With One Website appeared first on Search Engine Journal.

Marketing Websites 111

Marketing Websites Google Business SEO 111

KoMarketing Associates

JUNE 18, 2019

Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results. Approximately 84 percent believe that using location-based data has engaged customers. Marketers Reap the Benefits of Location-Based Data.

Marketing Report 120

Marketing Report Statistics Response Rate Custom Publishing 120

Search Engine Journal

AUGUST 19, 2022

There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks. The post How To See Google Search Results And Rankings For Different Locations appeared first on Search Engine Journal.

Google 105

Google SEO 105

Valasys

FEBRUARY 22, 2024

The term “MarTech,” which stands for marketing technology and the use of “Location Intelligence” have become tools for business owners. When local businesses successfully incorporate MarTech and Location Intelligence into their operations they do not enhance their visibility.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Valasys

JULY 26, 2023

With the help of a box and whisker plot calculator, you can also captivate the variable locations and get the answer with remarkable clarity so we can say that it is a powerful data exploration and analysis tool. Let us move on toward the depth discussion to explore the graphic display of various locations and know about their applications.

Display 52

Display Statistics Distribution Sample 52

KoMarketing Associates

OCTOBER 4, 2018

Marketers have a large amount of location data at their fingertips, but what do they do with all of it? According to the “2018 Location-Based Marketing Report” conducted by Lawless Research and Factual, marketers that implement their data into their strategies see more success when it comes to achieving their primary objectives.

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

Matchcraft

NOVEMBER 21, 2019

What are Location Extensions and Why Use Them? Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information. in their brick and mortar locations. The Benefit of Using Multiple Location Extensions.

Work Management 80

Work Management Marketing Management CTR Advertisements 80

ClickZ

AUGUST 24, 2020

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Google maps (important to remember when consumers are searching for real world stores, locations etc.). Another phase on the customer journey, another location. Mobile apps.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Search Engine Journal

FEBRUARY 24, 2022

Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. The post Google On The SEO Impact Of Changing Website Hosting Location appeared first on Search Engine Journal.

SEO 102

SEO Google Marketing Websites 102

ClickZ

JANUARY 30, 2020

30-second summary: In the wake of a NY Times story about sales of location data, location intelligence firm HEROW has released a survey report about “the other side of mobile geolocation.” In general, the report finds that users are fine with sharing their location if they know why, and if they have control.

Privacy 108

Privacy Mobile Marketing Marketing Report Customer Surveys 108

Search Engine Journal

JANUARY 27, 2022

Google's John Mueller answers if value of an internal link is influenced by the location on the page. The post Does Value of Internal Links Differ Based on Page Location? appeared first on Search Engine Journal.

Google 95

Google SEO 95

ATAK Interactive

MARCH 7, 2017

No matter how large or reputable the business, winning in local search means putting in the work so that each location has its own unique, individual, localized webpage. Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL.

Design 114

Design Business Display Advertising Funnels 114

SmartBug Media

JANUARY 8, 2020

More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing. restaurants), a brand location (say, all the Sephoras worldwide), a city, or a state. 53% of shoppers visited a retailer after receiving a location-based message.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Smartyads

JUNE 8, 2023

Simply put, location-based marketing refers to the process of using a mobile device to target users based on their current or previously visited physical location, such as a city, store, or specific aisle in a store. First, let's define what geolocation marketing is and how it works.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Mobile Marketing Advertising Agencies 52

SEMrush

JANUARY 25, 2023

We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.

Keywords 74

Keywords Ads SEO Marketing Websites 74

Choozle

MAY 18, 2021

Marketers continue to take full advantage of this capability with geofencing, an incredibly powerful tool that harnesses the power of location-based marketing. By targeting locations, you are allowed to reach consumers based on where they are in the world in real time. How does geofencing marketing work? The more addresses the merrier.

Top of Funnel 60

Top of Funnel Mobile Advertising Advertising Agencies Paid Search Agency 60

Convince & Convert

APRIL 3, 2015

Traditional social media listening platforms don’t collect this location-tagged social data. It’s time to complete your social media strategy with location-tagged posts , and there are infinite ways to leverage this data for your social listening and engagement campaigns. Think you’re not missing much of the conversation? Think again.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Convince & Convert

NOVEMBER 16, 2015

Location is the answer. People are using location tags, emojis, and ambiguous phrases instead of the common keywords you’re looking for. People are using location tags, emojis, and ambiguous phrases instead of the common keywords you’re looking for. Location can make that data actionable. So what’s the answer?

Conversion 120

Conversion Tagging Case Study Case Studies 120

Digilant

SEPTEMBER 2, 2021

Geo-location data is an excellent place to start. In simplest terms, geolocation data refers to the geographical location of a device connected to the internet. GPS and cell towers allow advertisers to pinpoint a consumer’s current location. This can be done in two ways: geofencing and mobile location history. .

Advertisements 52

Advertisements Advertising Mobile Advertising Display 52

seo.co

FEBRUARY 15, 2021

If you notice that a bulk of them are located in a different country from you or speak a different language than the one your content is in, it’s best to optimize your website to create a better user experience for them. Filter your search by category and country to find a program in your target location that matches your needs.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

FEBRUARY 7, 2023

Today’s sophisticated location monitoring technology make it simpler than ever to locate misplaced goods, cars, and even persons. A few decades ago, GPS held a firm grip on the location tracking industry. We can assist you if you’re still debating which location monitoring technology to utilise for your company.

Budget Programs 40

Budget Programs Tagging Broadcasting Business 40

ClearVoice

APRIL 29, 2021

Within those set of local SEO tactics, there are differences between a business targeting one market and enterprise businesses in multiple markets/locations. Since you’re in one market, you can really focus on optimizing for your specific location. It might be time to create a page on your website just for that location.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Navigate the Channel

NOVEMBER 17, 2021

If so, you might consider creating unique content for each location through separate pages on your website. Likewise, this can be an excellent strategy for offering a personalized experience based on what each location provides. 5 Tips for Creating Individual Business Location Pages. Why Do You Need to Localize Your Content?

Business 65

Business Paid Search Agency Landing Pages Domain 65

Marketing Insider Group

MAY 16, 2016

If someone wants to find a great restaurant nearby, search algorithms can immediately determine that person’s approximate location and deliver results to match. Even social media searches have gradually moved toward location-based results. A search for restaurants on […].

Social Media 128

Social Media Media Search Marketing Social Marketing 128

Hubspot

MAY 26, 2020

In the past, in-person services relied on strong local marketing and a good geographical business location. While it's still not possible to bring all businesses and services online, recently, a number of unexpected companies have gotten creative to virtualize services that originally needed to take place in a physical store or location.

Service 101

Service Brand Identity Branding Budget Programs 101

Biznology

MARCH 10, 2020

Do not wait until you are forced to go virtual by your location or staff needs. The post Are Your IT and End-Users Ready for Working Remotely if the Coronavirus Impacts Your Office Location? If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Work Management 104

Work Management Bandwidth Skype Consulting 104