Why is it a Bad Idea to Buy an Email List?
SendX
FEBRUARY 26, 2024
Know why buying email lists to grow your subscriber base does more harm than good, and what alternative strategies you can use to build an email list.
SendX
FEBRUARY 26, 2024
Know why buying email lists to grow your subscriber base does more harm than good, and what alternative strategies you can use to build an email list.
SendX
JANUARY 4, 2022
Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list.
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The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. The two are not mutually exclusive, and successful ABM marketers learn how to leverage both in creating an account list with the best chance of success. Are there other factors (i.e.
The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Marketing Insider Group
MAY 1, 2023
We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. The post The Can’t-Miss List of Video Marketing Statistics (with Sources) appeared first on Marketing Insider Group. But how powerful is it really , you ask? We’re letting the numbers speak for themselves.
The Point
NOVEMBER 15, 2022
A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.
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Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
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MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. However, there are key differences between selling to a customer or business and selling to the government.
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More templates than you can count on both hands to plot and plan your ideal target account list, engagement channels, and measurement strategy. (we’re glad you asked): The ‘internal selling’ slides to align business needs to marketing must-haves (ahem, ABM).
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). How to produce a successful webinar that guarantees you generate higher quality leads. Which production secrets are key to transitioning webinar attendees to active sales prospects.
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