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Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Creative Research.

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The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. Related Posts.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Google Analytics. Google Trends.

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8 Questions B2B SEO’s Should Ask In Buyer Persona Development

KoMarketing Associates

But what’s interesting is that the conversion rate for organic search engine traffic is actually less than the average conversion rate across all channels and second to last overall, only ahead of social media. “What keywords would the buyer use to search for a solution like ours?”

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? MarketingProfs ). Biznology ).

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Survey: 55% of Small Businesses Invest in SEO

KoMarketing Associates

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns.