Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. By optimizing your website for search engines, you can increase your visibility online and attract more new clients and prospects to your law firm.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Sprout Social

MAY 8, 2023

With every new wave of social trends come unanticipated legal consequences. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Fair use : US legal doctrine that allows for circumstances when copyrighted material can be copied and/or used without permission.

Copyright 110

Copyright Social Media Media Guidelines 110

Sprout Social

SEPTEMBER 26, 2023

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

nDash

JULY 14, 2022

Are you seeking exceptional legal content for your website? Many businesses offer legal content writing. How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? Of these writers, how many are positioned to work with you on terms that make professional sense for everyone involved?

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. When this happens, you can use free image upscaler tools available online. When this happens, you can use free image upscaler tools available online. Guest post by Chris Tweten. Image credit: Karsten Winegeart on Unsplash.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 123

Digital Asset Management Work Management Privacy Marketing Management 123

Navigate the Channel

SEPTEMBER 5, 2023

Recent developments have sparked discussions within companies and web development firms about potential changes in website design practices to align with ADA regulations. Recent developments have sparked discussions within companies and web development firms about potential changes in website design practices to align with ADA regulations.

Marketing Websites 65

Marketing Websites Guidelines FAQ Tagging 65

Martech

JANUARY 19, 2024

There are lessons to be learned on how to use them correctly. Last month, I wrote an article for MarTech that ended up appearing on a digital agency’s website, presented at first glance as their own content (it has since been removed). We are at the beginning of what will be a long road of generative AI tools producing content.

Marketing AI 119

Marketing AI Rules Copyright Generation 119

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. As marketers, we can — and should — use multiple solutions to become more privacy-centric.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Martech

JULY 13, 2023

Don’t forget the legal department Legal and marketing departments have a love-hate relationship. Marketers tend to want to move quickly, collect and use lots of data and be coy about disclosures. View legal as a valued partner — not a dream killer. Maybe you could contribute articles to trade websites.

Work Management 98

Work Management Marketing Management First-Mover Advantage Advertising Agencies 98

seo.co

JANUARY 3, 2023

The legal field is evolving into a more digital marketplace. As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. Optimize Your Website for Local Search. Source: WebFocusMarketing. Most law firms are local businesses.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

seo.co

JANUARY 14, 2024

Let’s take a close look at how to boost your leads and conversions from legal SEO strategies. Build local SEO link citations Citations will help you build trust with Google for your personal injury lawyer website. The more citations you have online, the more Google will favor your law firm’s website in search results.

SEO 52

SEO Personalization Lead Ranking Lead Scoring 52

Spiralytics

NOVEMBER 14, 2022

But with their increasing popularity comes a common question: is an electronic signature legal in the Philippines? In this post, we’ll discuss everything about e-signature so you can navigate the murky waters of its legality in the Philippines. Are Electronic Signatures Legal in the Philippines? What Is an E-signature?

Act-On 114

Act-On SMS Validation Work Management 114

seo.co

APRIL 17, 2022

Prospective clients now have access to more legal information than ever before, and your competitors are working harder than ever to make sure they attain more visibility than you do. A blog is perfect for addressing topics and issues that you don’t have room to cover in your website copy. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. .’ Unless there’s a good discount attached.”

Television marketing 70

Television marketing Planning Paid Search Agency Peer-to-peer 70

Martech

DECEMBER 8, 2021

When sites aren’t accessible, they are not only going to lose out on potential conversions from differently-abled users, but they also become vulnerable to legal action. While websites are not specifically mentioned, a judge could rule that websites fall under this regulation. The potential penalties.

Cost 112

Cost Marketing Websites Paid Search Agency Terms and Conditions 112

seo.co

JANUARY 3, 2022

The legal field is evolving into a more digital marketplace. As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. Optimize Your Website for Local Search. Source: WebFocusMarketing. Most law firms are local businesses.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

Salesforce Marketing Cloud

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Instead, businesses are encouraged — and in some cases required — to use first-party data , which is data collected in a direct interaction between a company and consumer.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Go Beyond SEO

FEBRUARY 20, 2023

Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm. While evaluating reports and data on highly performing networks, identify similar firms that are successfully using social media strategies and learn from how they use their platforms. What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

JULY 13, 2023

The agency has opened a probe into OpenAI and ChatGPT with a 20-page letter seeking the answers to many questions concerning the training of its large language models and use of personal data. Been using this private property to train its AI technology, including its chatbot, Bard. FTC sends a 20-page letter.

Marketing AI 95

Marketing AI Generation Copyright Marketing Proposals 95

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Social Networks 179

Social Networks Business Work Management Social Media 179

Brandpoint

FEBRUARY 13, 2023

Marketing AI has not made us obsolete … yet First, let’s establish what it doesn’t mean. In terms of user adoption, it’s been quite stunning. Most are using GPT-3 (predecessor to ChatGPT) or a similar natural language generation (NLG) AI as the underlying engine and then layering their own development and features on top.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

ClearVoice

JULY 17, 2023

Research from the CFA Institute and FINRA Foundation reveals 82% of Gen Z investors begin investing using apps before they turn 21. Once you decide on your target audience, fine-tune your understanding by: Using online tools like Google Analytics to research how visitors interact with your site. Other marketers agree.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

ClearVoice

JANUARY 5, 2021

Have you noticed lately that, when you’re browsing the web, there are a lot of websites that use a pop-up to ask you to accept their cookie policy? Are you asking for consent from your website visitors and/or form submitters? There’s a reason for that: They don’t want to get sued. Rocket Lawyer.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

ClearVoice

JANUARY 8, 2024

One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

SmartBug Media

FEBRUARY 23, 2022

Both make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers, delighting and redirecting them towards product or useful piece of content. Think about all the traffic coming to a website through advertising and organic search. Five Strategies for Collecting Contact Information.

SMS 98

SMS Contacts Campaigns Ad Building 98

Biznology

APRIL 23, 2019

While that’s technically true, you could be at risk if your website is accessible from EU countries. Even more importantly, similar privacy-protecting legislation is being implemented here in the US. Plugins, modules and widgets may all be gathering information, even if you’re not using that info or even aware it’s being gathered.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Martech

OCTOBER 24, 2022

” Thousands of disconnected websites. Before the transformation project started, Wolters Kluwer had thousands of websites. They were not equally mature in terms of experience. “We use Content Hub,” said Shaw, “we use the DAM.” We still have books.”

Digital Transformation 125

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 125

Go Beyond SEO

FEBRUARY 20, 2023

While evaluating reports and data on highly performing networks, identify similar firms that are successfully using social media strategies and learn from how they use their platforms. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Martech

AUGUST 5, 2021

Sedlak doesn’t mean strategy isn’t desirable; just that an operations team could set up a website or a social media presence and generate revenue with no coherent planning or objectives. How legal tech unicorn Clio leveraged DAM to fuel rapid growth . How legal tech unicorn Clio leveraged DAM to fuel rapid growth .

Digital Asset Management 110

Digital Asset Management Enterprise Management Work Management Marketing Management 110

Optinmonster

APRIL 24, 2024

For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email. And it all starts with a stellar email list.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

Martech

JANUARY 27, 2023

You might have hit your numbers, but consider the long-term costs: More unsubscribes. Stop spamming In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. We made it to 2023! But even I have my limits!

Email Marketing 141

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 141

Hubspot

OCTOBER 9, 2020

As marketers, we're often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email. This often includes the use of a wide variety of design tools — including Adobe Photoshop, Canva, and even Getty Images. Commercial use extends to offline activities, as well.

Ad Exchange 89

Ad Exchange Distribution Software Class 89

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You may choose a more basic starter DAM to get the project off the ground and use it as the baseline for demonstrating the value a DAM brings to your organization. but they’re not the only choices.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Ad Building 98