Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Complete a tutorial.
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