Marketing Insider Group

APRIL 2, 2024

They lay out all your website’s pages for search engines, making it super easy for them to get the lay of the land. We’ve got: Largest Contentful Paint (LCP): Measures how quickly the main content of your page loads. So, when you’re adding internal links , think about how one page relates to another.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Launch Marketing

JUNE 28, 2023

This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more. Make sure that each landing page includes one or more of the PPC keywords you are targeting and strategically place it in your landing page’s page title, H1 tag and body of the page.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Go Beyond SEO

FEBRUARY 22, 2024

Landing page optimization and conversion tracking play a crucial role in maximizing PPC results. PPC advertising allows you to do just that, by placing your ads at the top of search engine results pages, making your accounting firm more visible to potential clients. Through PPC, you have control over who sees your ads.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Marketing Insider Group

AUGUST 1, 2023

It’s a measure of the level of engagement that a piece of content sees from its audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky. Measuring CPC is as easy as pie.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing is the about building measurable business growth. Promise to build a business case and measure the ROI of content marketing. Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. We all know ads don’t work. Content % source of leads.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

SmartBrief - Marketing

MARCH 7, 2024

Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. Given its private nature, most marketers say they’re not fully confident in accurately measuring the conversations taking place in these channels. Align your brand’s platform strategy where most dark social media activity occurs.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Top Rank Marketing

APRIL 18, 2024

Create a page with an embedded player for all the episodes, then give each episode its own landing page with guest bios and a full transcript. Measure the success of your podcast Podcasts are a unique channel as far as metrics and measurement go. But don’t overlook the potential for it to be more.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Navigate the Channel

JANUARY 10, 2024

But how do you measure what defines you? Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Traffic This KPI measures the number of visitors to your website or the specific content piece. No second page. No deep dive. Except for the exception.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Unbounce

JUNE 10, 2021

Cost-per-action (CPA) is one way to measure this. In your marketing strategy, your CPA can measure the cost of any action a customer takes, so it’s flexible. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Launch Marketing

FEBRUARY 1, 2023

The goals that you have for PPC determine what a conversion will be when it comes to measurement and analytics. There are multiple ways you can measure conversions per your industry for both short- and long-term goals. Measure your conversions with the right metrics! Reduce the scroll on the page. Download now.

PPC 117

PPC Campaigns B2B Budget Programs 117

Launch Marketing

JANUARY 4, 2023

Measure Key Data. As important as measuring key data is, it does not necessarily mean anything if there are no benchmarks for them. Address Page or Site Issues to Improve Engagement. If the bounce rate is high on one landing page, consider shortening the page, condensing information or making changes to the layout.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Measure channels your audience uses against where competitors are present 3 things you can do: Gain competitive intel with Qualtrics Brand Tracker , Appinio , or Crayon.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Martech

JUNE 23, 2023

Content approvals for website pages, landing pages and blog posts Save time and reduce errors by bringing your content approval process into HubSpot, using the new content approvals for website pages, landing pages and blog posts. Learn more here. Learn more about Marketing Events here.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

JUNE 12, 2023

Quality of Ads and Landing Pages Google assesses your ads and landing pages and assigns a quality score based on their usefulness and relevance. A well-designed and optimized landing page is essential for converting paid search traffic into leads or customers.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SmartBug Media

JULY 10, 2023

When referring to website or blog traffic, bounce rate is a metric that measures the percentage of visitors who leave the website after only viewing one page—more specifically, visitors who leave the page without interacting with it. What is an “exit rate”? What causes a high bounce rate?

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 129

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 129

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Create targeted landing pages You can create targeted landing pages for your target accounts, including personalized messaging, relevant content, and a clear call-to-action.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Measuring email marketing success includes the following. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. Time on Page. Lead Generation Rate. Cost Per Lead.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

BOP Design

MAY 16, 2022

It’s also helpful to review general B2B website metrics in this section, such as pages/session, average session duration, and bounce rate. To optimize for organic search, the website must have these search terms sufficiently placed throughout the website on both landing pages and blogs in areas that make sense.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. To see the number of pages fighting for one query and understand if you are losing the conversions here. The good news : brand combination searches are easy to measure for yourself and against rivals.   Keywords.

Brand Identity 106

Brand Identity Branding CTR API 106

seo.co

FEBRUARY 10, 2022

Accordingly, many online marketers measure their success in terms of how many leads they were able to generate. Segment Your Landing Pages. If your content and social adjustments don’t help, you can consider funneling people to different landing pages based on their intentions (and possibly behavior).

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Unbounce

APRIL 15, 2021

Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Marketers can use the results to measure user behavior and make decisions based on statistics.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. Landing pages have been a key ally in this challenging landscape. Daniel is constantly optimizing CD Baby’s pages to bring in big results. What makes a great landing page variant?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. “You may put a lot of effort into creating a personalized landing page experience for your ABM prospect, but do they even get to the landing page?”

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110