Marketing Insider Group

AUGUST 21, 2023

However, there is still untapped potential in this field as the impact of AI-powered sentiment analysis continues to be a research-heavy topic. Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years. But it, too, has older roots.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

Salesforce Marketing Cloud

APRIL 10, 2024

Most importantly, it’s what they prefer: our research found that 61% of customers would rather use self-service for simple issues. To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Lastly, integrated complaint management software and searchable knowledge bases will ensure your agents have all the customer information they need in one central place.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

ANNUITAS

OCTOBER 11, 2023

The How … the New GTM Advisory Service Our significant base of transformational experience and our organizational focus on optimizing GTM execution differentiates ANNUITAS from other research and consulting firms. No other research and consulting firm has our unique base of insight and experience.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Do not expect the LLM to be your source of truth because it’s not your knowledge base.” When you pull information from your own knowledge base , you’ll have relevant answers and information at your fingertips more efficiently. They might be knowledge bases that live in Salesforce or elsewhere.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Moz

JANUARY 1, 2019

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them?

Research 59

Research Optimization SERP FAQ 59

Salesforce Marketing Cloud

JUNE 12, 2023

When grounded in your customer data and knowledge base, you can personalize these generated replies, making them more trustworthy. Generating knowledge articles Salesforce research shows that 59% of customers prefer self-service tools for simple service issues. So how can generative AI help?

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Salesforce Marketing Cloud

OCTOBER 19, 2023

Knowledge bases : Let AI create, organize, and deliver self-service content, so your agents can focus on more complex cases. Use a phased implementation to gradually introduce automation into your workflows and continuously monitor and adjust based on performance, employee feedback, and customer data.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Martech

MARCH 23, 2023

Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. It has been specifically trained to understand the context of questions exploring market research insights. DeepSights can be embedded within standard applications such as Microsoft Teams.

Marketing AI 112

Marketing AI Paid Search Agency Training Search Engine Marketing 112

FunnelEnvy

JANUARY 8, 2024

We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. Yet, regarding engaging in sales conversations, recent research shows that most buyers no longer want to talk to salespeople. The sales process, in particular, is undergoing a transformative shift.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Salesforce Marketing Cloud

JULY 19, 2023

Beyond answering common questions, these chatbots can greet your customers, serve up knowledge base articles, guide them through common business processes, can send out a field technician for field requests, and can route more complex questions to the right person. This will save you time and help you get your articles out faster.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Apollo

JUNE 6, 2019

Collect your current customer content and research. Gather all of the information around messaging, customer profiling and research and customer success documentation, enlisting the support of your marketing, sales and customer success teams. Customer research. Estimated time to complete. Customer lists (or access to your CRM).

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Five9’s Agent Assist 2.0

Marketing AI 113

Marketing AI Ideal Customer Profiles Features Product 113

SendX

NOVEMBER 20, 2018

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. Valid for Cyber Monday 19) Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation.

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

Martech

MAY 30, 2023

Consider the following: 69% of consumers first try to resolve their issues independently, but less than one-third of companies offer self-service options, such as a knowledge base. Research their buying behaviors, interests and the content they click on most often. The reception marketing solution?

Top of Funnel 105

Top of Funnel Paid Search Agency Planning Cold Calling 105

Tomorrow People

MAY 30, 2022

Continue your market research (and make clear hypotheses). Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market. However, many of them stop doing it altogether once they’ve gained a sizable customer base. Content plans should always be informed by research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Salesforce Marketing Cloud

APRIL 25, 2024

Our research found that 88% of customers say good customer service makes them more likely to purchase again. Our research found that 86% of service professionals say that customer expectations are higher than they used to be. Our research found that 69% of service decision makers say agent attrition is a major or moderate challenge.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features. However, a knowledge base is only useful if it has the answers your employees need.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

TrustRadius Marketing

APRIL 21, 2022

Only 28% of customer experience teams offer a knowledge base. Transparency Market Research, 2021) The help desk software market share is projected to reach a revised size of $21.8 Only 50% of customer service leaders have enabled their service teams with a help desk, knowledge base, and shared email capabilities.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Seismic

MARCH 12, 2024

This not only expedites the delivery of product-specific commentaries, research reports, quarterly investment reports, and topical POVs but also significantly reduces compliance risk.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Our research shows that service organizations have experienced an average reported turnover rate of 19% over the past year. For example, you might ask a team member to conduct a short training or presentation on a topic of their choosing, such as how to write a knowledge base article. Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Spiralytics

APRIL 25, 2024

Perhaps the reason why HubSpot research suggests that 82% of customers consider an immediate response to a question about sales or marketing as very important. This knowledge can help create — FAQs Tutorial videos Knowledge-base articles. Proactive Customer Support Initiatives Customer success is the key to retention.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Brandpoint

MARCH 25, 2023

Build on sales’ knowledge base How often do you hear, “I wish I knew more of the research, information and data that helps show our value proposition.” They’ll send clear message on the great solutions your brand offers, and attendees will know going in that your booth is well worth a stop.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Tomorrow People

MAY 9, 2022

Conduct informal stakeholder research. External marketing strategies require audience research; internal product launches are no different. To help you further understand the needs, priorities and challenges that your internal stakeholders have, create an internal persona research document. Create a centralised knowledge base.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Cintell

FEBRUARY 7, 2019

The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.” Companies taking advantage of the Cintell, Customer Intelligence Institute association will gain greater understanding of target audiences interested in their products through foundational primary and secondary research.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Martech

AUGUST 14, 2023

Then, expanding one’s knowledge base to cover secondary areas of specialization, ultimately assuming more of a generalist role in senior marketing leadership. ’s research suggests that generalists and specialists play crucial roles in collaboration.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 98

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Our research shows that 94% of business leaders feel their organization should be getting more value out of their data. For example, if customers often ask for an agent when they want to change their address, a chatbot can proactively share a relevant knowledge base article to minimize escalation. How can you help them succeed?

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

TrustRadius Marketing

OCTOBER 27, 2022

Enterprise Knowledge Bases. Many customers do their own research before contacting sales or service reps. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Marketing Insider Group

APRIL 22, 2021

Use Help Scout to level up team collaboration with a shared inbox, knowledge base, and more. Start your research on YouTube for tutorials and educational content. We picked some basic tools for startups across 10 categories to make sure you cover all your bases. Help Scout. Experts at your fingertips for any topic.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Only B2B

MARCH 16, 2022

Making one person responsible for all aspects of research, account management, client engagement, and email outreach can lead to greater employee stress and, as a result, higher staff turnover. All new members get access to everything from starter packs to in-depth knowledge bases.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 118

SendX

NOVEMBER 20, 2018

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Computer Market Research

NOVEMBER 15, 2021

MDF programs may also be “knowledge-based” allocations, where vendors provide those resources or materials directly. Program Type (Monetary vs. Knowledge-based). Amplify Your MDF Program With Computer Market Research. Conferences & Tradeshows. Direct Mail Or Email Campaigns. Digital Ads.

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

SmartBug Media

FEBRUARY 27, 2023

HubSpot's Knowledge Base Center HubSpot offers an extensive knowledge base center , where it answers a lot of commonly asked questions. Semrush offers you a platform for keyword research that helps you determine which keywords to rank for and which keywords your competitors are ranking on.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

SmartBug Media

APRIL 26, 2022

According to research done by Frederick Reichheld of Brain & Company, increasing customer retention rates by 5 percent increases profits by 25 percent versus acquiring a new customer (which can cost five times more than retaining an existing customer). Does growth mean acquiring new customers? Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Salesforce Marketing Cloud

DECEMBER 4, 2023

According to our research, 81% of customers expect faster service as technology advances. Our research shows that 80% of customers say the experience a company provides is as important as its products and services. AI can generate these responses based on customer data, knowledge base articles , or trusted third-party data.

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. But if you haven’t crafted a dense knowledge base section on your site, a booming blog , or consistent social media content, it can be tough to get your content seen. But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86