YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Trending Sources

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

How to Annotate a YouTube Video [Quick Tip]

Hubspot

Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos to show you how the process is done. How to Annotate a YouTube Video.

Leveraging YouTube as a Manufacturer

Fathom

So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

Where things get special is how they interact with users’ footage. Just ask this dog: The post Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel appeared first on Vidyard Video Intelligence Platform.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? Interactive Quiz Case Study. This is where the interactive infographic came in.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Second, it enables personalized and interactive experiences that capture and retain audience attention.

A preview of the first interactive iPad Book — and marketing innovation

grow - Practical Marketing Solutions

In the last moments of the video, the designer explains that they are building a tool to allow this type of interactivity to be used in many applications. futurist innovation YouTube and video Interactive iPad book interactive marketing marketing trends 2011

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

How to Optimize Your Business YouTube Channel

KEO Marketing

YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts.

YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week

Hubspot

YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? Read more about YouTube''s ''shoppable'' videos at Mashable.

Increasing customer engagement with videos just got easier

Biznology

Apple ‘s release of iOS 10 means that clickable interactive videos will work on hundreds of millions of devices where they don’t work now. Interactive video baby steps: Chapterization. Probably the easiest way to make a video interactive is to chapterize it.

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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. I uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Interactive video.

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How to effectively integrate video content onto your website

Biznology

When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube.

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Organic vs paid social media: 12 myths vs realities

Biznology

It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. When paid social media was added, this hiked up the number to 36,000 fans and 140,000 social interaction and 50% came from the U.S.

Collect Rich Prospect Data With Interactive Video

SnapApp

With technology like smartphones and webcams to quickly and easily create and share video, marketers can shoot a video and have it up on YouTube in no time. For some marketers, uploading a video to YouTube can feel a little like chucking content into a black hole.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Interactive dynamic video. Dubbed ‘Interactive Dynamic Video’ (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. Interactive stories.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

Bolster Your Content Strategy With Interactive Video

SnapApp

But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. But with all the opportunities for interactive video assets, what’s the best place to get started?

5 Case Studies: Using Interactive Content in Social Media

SnapApp

And the icing on the cake of your social media plan just might be interactive content. Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience.

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal.

The Secret to Filming an Awesome Remote Interview

Vidyard

A lot of YouTube stars and B2B marketers seem to take forever to get into the meat of their videos, but this 18 second intro is clear and it’s all the video really needs to get viewers on board.

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The 24 Best Visual Content Creation Tools

Webbiquity

Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics. Diagrams can be interactive and can include shapes, text, and connectors.

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Where to Place Interactive Elements in Your Marketing Videos

SnapApp

There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. As video has become increasingly less expensive to produce for marketers, new technologies are also making interactive video just as easy to create.

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. Media facebook mobile video video ads YouTube

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8 Interactive Content Statistics to Guide Your Marketing Spend in 2017

SnapApp

A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. Interactive Content is Where the Action Is Now.

How To Generate 3,189 Leads With 4 Pieces of Interactive Content

SnapApp

The tournament was promoted via email, newsletter ads, web ads, Facebook, Twitter and YouTube across all the six Design Engineering brands. 1,564 YouTube Views. Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. 6 lessons in launching a branded YouTube channel by iMedia Connection.

Google+ is an antisocial network

Biznology

It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login.

Google+ on its Third Birthday

Biznology

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc.

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Why video is “liquid” content in a solid social media world

grow - Practical Marketing Solutions

” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. In his article, Will imagines a more granular interaction with the videos. What YouTube can do now. Will YouTube take us this far down the road?

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Although he definitely would’ve been a YouTube star.). And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. Media facebook Google metrics Moat pre-roll video Snapchat video viewability YouTub

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

Bob never interacted with the webpage. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword.

Teenagers Can’t Get Enough Mobile Video

Contently

hours of video per week on YouTube and other free online sources, and another 8.8 Not only did half of the teens surveyed admit to spending over three hours a day on messaging apps, but they’re choosing to text in place of face-to-face interaction.

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What Does B2B Social Media Success Look Like?

Webbiquity

Increased engagement (number, depth and quality of interactions with customers and prospects). Video / YouTube. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTube