Martech

MARCH 7, 2023

Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food. Along those lines, although the B2C side of the travel sector is very apparent, there’s more to the picture.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Product 101

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Conductor

JANUARY 18, 2022

New variants, vaccine boosters, and travel restrictions: the COVID-19 pandemic seems to be ramping as 2022 begins. At Conductor, we know that search data yields important insights about the state of the world. At Conductor, we know that search data yields important insights about the state of the world. The Omicron Variant.

Trends 111

Trends Distribution Demand FAQ 111

Hubspot

JANUARY 12, 2024

Tourism While its neighbor Japan remains top of the bucket list for many travelers, South Korea is enjoying its own tourism buzz as well. Entrepreneurs in the e-commerce, hospitality and startup space should especially keep their fingers on the pulse. Their rankings are from different categories, beauty and apparel. Hefty goal?

Startups 73

Startups Business Buzz Curation 73

Choozle

JULY 26, 2023

These are massive insights – now, we’re not saying to dismiss your business’ financial standing or overextend when you really shouldn’t. The Fed continued to increase interest rates, Russia and Ukraine are still at war, and banking has been full of volatility.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52

Adobe Experience Cloud Blog

MARCH 28, 2019

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Younger consumers have higher expectations for innovation,” said Taylor Schreiner, director of Adobe Digital Insights. Retail CX Insights.

Generation 130

Generation Mobile Marketing Customer Satisfaction Thought Leadership 130

Customer Experience Matrix

DECEMBER 16, 2018

At the same time, other people – often marketers who had found through personal experience that unified customer data was rarely available – started by build database-only CDPs, based on the same insight that the value was in the database. Both shed light on what we can expect to happen next. Think of it as "CDP inside".

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Televerde

JULY 21, 2021

For the last year, COVID-19 has put a damper on travel plans, decreasing revenue across the travel, tourism and hospitality industries. Vacations and cruises have fallen by the wayside for travelers worried about the pandemic. Keep reading for insight into what’s to come and how you can best prepare. Could it be?

Demand 52

Demand Companies Work Management Cost 52

Televerde

JULY 29, 2021

In a 2021 Travel Trends Report by Expedia Group , 44% of travelers say they will embark on trips and extend their vacations compared to a year ago. For the travel and hospitality industry, demand is surging. Are you ready for the future of travel? Are you ready for the future of travel? 1 priority.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Companies Marketing & Strategy 52

NetLine

AUGUST 20, 2021

One of the things we often hear from prospects and clients is that they wish they had a better idea of what their own audience, prospects, and customers were really thinking when they requested a piece of content. . Fortunately, this is something that NetLine now has greater visibility into. . The Challenge. How This Data Was Captured.

Work Management 52

Work Management Marketing Management Top of Funnel Trends 52

NetLine

AUGUST 20, 2021

One of the things we often hear from prospects and clients is that they wish they had a better idea of what their own audience, prospects, and customers were really thinking when they requested a piece of content. . Fortunately, this is something that NetLine now has greater visibility into. . The Challenge. How This Data Was Captured.

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

Contently

OCTOBER 11, 2019

Frequently cited as one of the best hospitals in the world, the Mayo Clinic has also been recognized as the leading player in healthcare content marketing. What truly makes their online library shine is that every piece of content is written by the hospital’s own patients and staff from all around the world.

Creativity 134

Creativity Examples Content Marketing Planning 134

Martech Advisor

MARCH 18, 2020

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? answers, Bryan Finke, SVP of Strategy at Yes Marketing, presents key findings into new research on the traveler’s journey. Acquisition.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Hubspot

AUGUST 14, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Value leaks undermine a buyer’s confidence in your solution, reducing your likelihood of closing — and even if you do win, you’ll have a harder time charging full price. Why do value leaks occur?

Work Management 84

Work Management Pricing Price Cross-Selling 84

Envy

AUGUST 19, 2021

The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cybersecurity. The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% from 2021 to 2028. You are not alone. Google Ads.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Tomorrow People

JANUARY 8, 2021

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is. How does my phone connect to the internet?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Sprout Social

JUNE 22, 2021

In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy. This makes Twitter a powerful platform for brands to collect candid consumer insights on how to improve their products, services or social content.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Atomic Reach

FEBRUARY 9, 2023

In our work with brands from many industries, we see the same themes again and again - from consumer packaged goods, healthcare, B2B, education, finance, travel, and hospitality to media and entertainment. The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Why is this?

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

Biznology

JULY 6, 2018

Training staff in digital marketing capabilities, customer-insight gathering, analytics, optimization, new tools and ways of working takes their focus away from the company’s day-to-day need to achieve revenue goals and deliver value for shareholders and customers. Customer insights that drive better customer experiences.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Martech

JANUARY 20, 2022

He discussed strategy in the context of the travel and hospitality industry. “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Source: Tom Hannigan.

Ideal Customer Profiles 127

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 127

Porch Group Media

AUGUST 31, 2021

According to recent research by Litmus, ROI for email is $36 for every $1 spent and other research puts this number even higher at $42 for every $1 spent, which is an astounding 4,200% ROI. This is higher than any other channel. More than 70% of consumers prefer email communication as their source for updates from the businesses they follow.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC. When used in conjunction with other marketing strategies they can become one of your most powerful revenue streams. Wordlead ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

ClearVoice

JUNE 10, 2020

We hope you can connect the VoiceGraph data we found with the findings of SEMrush and apply the complementary insights to your own content strategy. % Events & Hospitality. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” The results? Consumer Electronics. Entertainment.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Sprout Social

DECEMBER 29, 2022

You did it. You built your brand into one that consumers love and trust. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. Then, make those values known on social.

Word of Mouth 90

Word of Mouth Work Management Social Media Marketing Management 90

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. What is B2B SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. These reviews can significantly impact your reputation, credibility and overall success. So, where and how can you get the right reviews for your business?

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

The Customer

JUNE 29, 2021

HOSPITALITY. Quick-Take: “Wanderlust” has become a growing trend on TikTok over the last several months as millennials and Gen Z reminisce on pre-pandemic travel. Quick-Take: “Wanderlust” has become a growing trend on TikTok over the last several months as millennials and Gen Z reminisce on pre-pandemic travel. Happy skimming!

Ethics 52

Ethics Peer-to-peer Privacy Cross-Selling 52

Salesforce Marketing Cloud

DECEMBER 1, 2021

So if you make the right contacts and establish strong virtual connections, you may be able to increase your sales volume without traveling. In the healthcare and life sciences industries, those relationships have traditionally developed in person. Over the past decade, however, regulations have sharply cut back on personal contact.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

The ABM Agency

SEPTEMBER 15, 2020

Hosting a digital event costs less to plan and execute than in-person events; virtual events don’t require the added expense for each attendee (usually consisting of travel, food, hospitality, and venue). Travel Association found direct spending on business travel by domestic and international travelers totaled $334.2

Work Management 52

Work Management B2B Marketing Peer-to-peer Planning 52

Martech Advisor

MARCH 31, 2020

Travel restrictions impacting travel and tourism and hospitality. Travel restrictions impacting travel and tourism and hospitality. With no cure in sight, social distancing is the only way to limit the spread of the virus. How will marketing strategies evolve in these uncertain times and going forward?

Marketing Budget 144

Marketing Budget Marketing Strategy Marketing & Strategy Work Management 144

Hubspot

APRIL 25, 2023

Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. This often makes consulting enthusiasts wonder, “What are the unique insights/skills that justify the high compensation of consultants?”

Consulting 59

Consulting Work Management Ad Building Marketing Management 59

Porch Group Media

MAY 11, 2022

Today, mover marketing uses rich consumer insights that enable marketers to go far beyond simple direct mail campaigns and contribute substantially to comprehensive customer acquisition and retention programs. So, why are some marketers still on the fence about mover marketing? Most, if not all industries can benefit from mover marketing.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

ClearVoice

JUNE 12, 2023

Tripadvisor If your business operates in the hospitality and tourism space, consider building a presence on Tripadvisor. This was the second most-visited travel and tourism website in January 2023. Review sites help you connect with consumers in a meaningful way. Plus, they give you a chance to hear directly from your customers.

Google 52

Google Lead Scoring Lead Ranking Ideal Customer Profiles 52

Content Standard

SEPTEMBER 10, 2019

But with the sheer mass of podcasts that exist today—somewhere around 750,000 shows, Podcast Insights estimates —it has left a talent gap, and few training resources exist to get new hosts up to speed. Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Just be yourself.

Tips 80

Tips Training Network Marketing Segmentation 80

B2B Marketing Directions

NOVEMBER 22, 2020

The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. The report is based on two surveys that were fielded in September of this year. And of course, both surveys addressed how the COVID-19 pandemic has impacted technology buying and selling in 2020.

Work Management 64

Work Management Marketing Management Buy Research 64

Porch Group Media

MAY 12, 2022

Powered by rich consumer insights and pre-move indicators, brands can now identify and engage with movers up to two months before they move. Whether it’s relocating out of state or moving to a neighboring city, consumers are faced with several major purchase decisions throughout a move. What is Mover Marketing?

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Acquisitions 52

LiveRamp

JULY 12, 2019

But engaging with consumers on social media can feel like a shot in the dark when you don’t have a well-rounded picture of your target audience, and first-party data alone doesn’t offer the insights you need to reach your consumers on social channels. How the Data Works for You. Applying Third-Party Data.

Social Media 49

Social Media Media Ethics Advertising Agencies 49