Webbiquity

MAY 3, 2022

The key takeaway: the pandemic forced people who rarely or never used virtual communications tools to suddenly begin using them regularly, and for a wide range of purposes. Corporate travel is rebounding, though headwinds remain. Other insights: Image credit: Deloitte. .” Just 25% of U.S.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Marketing Craftmanship

SEPTEMBER 26, 2023

This was a major technological advancement in the world of marketing communications. It also marked the beginning of a (ongoing) period that has produced some of the most incomprehensible, unattractive, and brand-damaging print and online marketing materials in the history of the communications.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Webbiquity

APRIL 23, 2024

Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience. Another benefit is the ability to uncover hidden insights about an organization’s corporate culture.

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing AI Profiling Personalization 119

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Social listening for audience insights. Social listening.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Trend 1: Corporate social responsibility (CSR) and social activism Corporate Social Responsibility (CSR) and social activism are more than buzzwords – they are becoming foundational pillars of modern business practices.

PR 48

PR Trends Public Relations Ethics 48

Webbiquity

APRIL 19, 2022

Use it to both provide support and industry insight. If you’ve done your job right, the members of this community will send inquiries your way of their own accord. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. Provide Insight with Case Studies.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

SalesGrape

OCTOBER 9, 2023

Telemarketing’s Role in B2B Marketing: Unveiling the Power of Voice In today’s digital age, where email marketing and social media campaigns dominate the landscape, it is easy to overlook the power of voice communication. However, telemarketing remains a vital tool in B2B marketing strategies.

Telemarketing 83

Telemarketing B2B Marketing Budget Programs B2B 83

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. Your employees have an average of 10x more followers than your corporate pages. It’s a numbers game.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Rules 151

Rules Planning Brand Identity Branding 151

Martech

JUNE 7, 2023

Doing so will allow you to gain valuable insight into the type of people you’re dealing with and the corporate culture. Build the business case Once you have this insight, talk less about your solution and more about relieving the pain specifically to that account. The back end is communicating and selling the pain.

Account Based Marketing 104

Account Based Marketing ABM Ad Building Work Management 104

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The content gives readers insight into your company and your products or services. These can provide deeper insights into your business or expertise. An FAQ sheet can help you avoid any unnecessary back-and-forth communications, saves time for all parties, and ensures more accurate reporting. Company or personal overview.

Press 130

Press Personalization Brand Identity Branding 130

Zoominfo

JULY 13, 2023

Internal communication and alignment between corporate and sales objectives are crucial for success. Without clear communication, sales teams may miss important objectives and continue operating within their comfort zones instead of pushing themselves to improve. From there, you can develop tactics based on those insights.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report. It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Zoominfo

NOVEMBER 20, 2023

And first-party go-to-market data at many businesses is notoriously fragmented, with 55% of corporate leaders in an Experian survey saying they distrust their own data assets. Marketers can use these insights to quickly synthesize and act on intelligence gathered from sales and customer success teams in a way that was not possible before.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Marketing Insider Group

OCTOBER 28, 2020

As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Next time you sit down with your family with a bucket of popcorn to watch a movie, think of all the insights and important concepts you can learn from the film.

Planning 363

Planning Forrester Work Management Storytelling 363

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” Over communicate.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. It’s now expected that corporations will actively fight injustice and support the causes they believe in.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. To leverage employees as effective brand ambassadors, share valuable communications they want to engage with and that can benefit the individuals in their networks.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Markus Husemann-Kopetzky Score: 60.29

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Trade Press Services Newsletter

MARCH 2, 2023

Make sure your home page clearly communicates your corporate distinction. If the content on your home page doesn’t communicate the answers to these questions, it’s time to spring-clean your home page’s messaging. Clean out your email inbox and unsubscribe from any irrelevant communications.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. This is always true, but it’s particularly true in B2B marketing because so much of the corporate buyer’s journey is self-directed and independent.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. Insightful. Departments across your business can harness insights from social media to inform their decision-making. Getting insightful. Social media can optimize every aspect of your business.

Social Marketing 113

Social Marketing Work Management Business Marketing Management 113

US Data Corporation

NOVEMBER 29, 2023

That's whey we've included tips, insights, and illustrations on how to communicate with the tool to optimal effect and produce a strong impact on your day-to-day as well as your bottom line. The post ChatGPT Practical Instructions for Your Marketing Use appeared first on US Data Corporation.

Practices 52

Practices Interactive Marketing Marketing Tips 52

Marketing Insider Group

FEBRUARY 3, 2021

Industry-specific expertise: A content agency will likely have deep insights into your industry. You might think that hiring a content marketing agency is only for giant corporations. Yet if you’re not trained writers, your communication often comes out like gobbledygook to potential customers. Tightly regulated content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Martech

JANUARY 25, 2024

Insights from these questions may include a forgotten founder’s story, a community passionate about sustainability or a quirky employee tradition that embodies the brand’s spirit. Stale and inflexible corporate cultures, bad bosses, recessions or cost-cutting don’t dictate your future.

Intent 123

Intent Brand Identity Branding Paid Search Agency 123

Vision Edge Marketing

MARCH 17, 2020

It’s a skill that empowers all levels of workers to ask the right questions of data and machines, build knowledge, make decisions, and communicate meaning to others.” Over time we learned how to use the words to create and communicate. Start with simple analytics to derive useful insights.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Champion Communications

JULY 17, 2023

If you’re a fan of Succession , you’re likely enamoured with the gripping portrayal of corporate communications and the world of public relations without realising it. The post PR Insights: Is HBO’s hit show Succession actually a love letter to the PR industry? appeared first on Champion Communications.

PR 62

PR Public Relations Ethics Transparency 62

Biznology

JANUARY 21, 2021

Former senior communications executive: Raytheon, Marriott, Walmart. Strategic employee communications and engagement, executive communications, change management, diversity and inclusion communications, M&A. Change management communications, employee and leader engagement, communications, and marketing.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Webbiquity

MARCH 7, 2023

Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team. The best consultants aren’t simply order-takers, but contributors and collaborators on strategy and tactics, bringing new insights and ideas to the conversation.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Brandpoint

NOVEMBER 2, 2022

I’m not talking about an increased level of importance put on corporate social responsibility for organizations — that’s old news. I remember some of the first corporate social responsibility campaigns I worked on 20 years ago. I remember some of the first corporate social responsibility campaigns I worked on 20 years ago.

Brand Identity 62

Brand Identity Branding Media Business 62

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Televerde

APRIL 24, 2024

Corporate leadership often faces criticism for poor communication and transparency. That’s why, as leaders, we must clearly communicate as much information as we can as frequently as we can. EDGE works whether you’re teaching kids how to build a campfire or teaching a roomful of adults how to use your company’s latest product.

Peer-to-peer 52

Peer-to-peer Business Ethics Communities 52