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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. Send behavior-triggered emails. Behavior-triggered emails are personalized emails sent based on the activity of a visitor on a particular website. Examples of triggered email messages: Welcome Emails. Signup forms.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Other touchpoints or triggers signal the system to send fitting messages. For example, an abandoned cart can trigger an email reminder to complete the purchase. Your CRM inserts the name, location, and organization to tailor the experience. The software then sorts the individual into a predetermined group by buyer intent.

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails. Triggers can include actions like a user signing up for your newsletter, making a purchase, abandoning a cart, or a specific date or time. Map out your email workflows based on the goals of your campaigns.

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails. Triggers can include actions like a user signing up for your newsletter, making a purchase, abandoning a cart, or a specific date or time. Map out your email workflows based on the goals of your campaigns.

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Get Started with Modular Building in Litmus: Webinar Recording and Q&A

Litmus

How do email marketers insert modules and edit content [in Litmus] without breaking things? Once an email developer creates modules, non-coding team members can easily insert modules into a template. Click the Insert button to add your Snippet or Partial. Great question! To edit the module, navigate back to the Visual Editor.

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How Zoosk implemented testing to optimize newsletter yield

Liveintent

Part of this real-time process is triggered emails, which provide updates on matches, activity on the platform, and suggest matches to users. Zoosk began its partnership with LiveIntent by monetizing these triggered emails, placing LiveTags in their emails to create ad inventory. Testing to inform strategy.

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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

One study broke down the types of frustration they feel and what companies do to trigger it. This isn’t just because you can insert tags like name or other unique identifiers. When they receive it, this has an impact on their behaviors. Customers actually become frustrated with brands that don’t personalize. Image: Segment.