Marketing Insider Group

MARCH 21, 2023

Life Lessons From Advertising Man By Rory Sutherland Video Source: TED As an expert content marketer, you already know that advertising goes beyond product design and performance– and you also know the importance of making an emotional connection with your audience.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Vision Edge Marketing

NOVEMBER 16, 2021

All of your messages bring your strategy to life. Message mapping is a science. Like science, it requires solid data. ‘We asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. A message map sounds like smart business.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. According to the site, the journal embodies living a better life. Let us know if you want to join us next time.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

ANNUITAS

OCTOBER 11, 2023

Our team has guided more than 100 enterprise go-to-market transformations across cybersecurity, ed tech + training, financial services, health + life sciences, manufacturing + industrial, technology and travel – with great results.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Content Standard

AUGUST 12, 2021

Here’s how brands use it to drive industry discussions and pioneer innovation. While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Vision Edge Marketing

JANUARY 25, 2022

For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. Even in life there are requirements. Remember when you were picking courses in school and some courses listed prerequisites?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Stay tuned for more industries to follow. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Salesforce Marketing Cloud

JUNE 21, 2022

Healthcare and life sciences organizations are no strangers to change. But as the pandemic took hold, it forced change in a way the industry hadn’t seen before. The modern workplace has been shaken by change, and the health industry has not been immune to these developments. Drive innovation through disruption.

Paid Search Agency 98

Paid Search Agency Companies Work Management Opinions 98

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Valasys

FEBRUARY 7, 2023

The life sciences market is booming at a steady rate. Consequently, biotech companies are searching for experts in life sciences marketing to reach their target audience. Life science digital marketing is the leading source for lead generation, customer acquisition, and brand awareness. Read to the end!

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Agencies 1 Marketing & Strategy 40

Onalytica B2B

JULY 26, 2018

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs. It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. The Founder Interview Series #28: Lonnie McRorey, Framework Science. The Lessons.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Create content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. The pharma industry? So, let’s bust some myths!

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

SpotMe Blog

OCTOBER 7, 2023

Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology. Here at SpotMe, we see more and more leading life science and pharmaceutical companies strategically implementing medical conference apps at their events.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

SpotMe Blog

OCTOBER 20, 2022

Some event platform providers have templates tailored to life science companies that have all the features you need to create successful events that work for your specific use case. SpotMe has been running engaging omnichannel HCP events for life science companies for approx. Diversity Alliance for Science. #6)

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Marketing Insider Group

APRIL 5, 2021

YMYL is an acronym for Your Money or Your Life. In this category, authors have relevant life experience that makes them an expert without credentials or degrees. To have authority means that people know you and recognize you as a thought leader in your industry. NASA, National Science Foundation). Trustworthiness.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Outgrow

APRIL 24, 2024

Approach to implementing Industry 4.0 leading their Global Manufacturing Practice and Industry 4.0 Saksham Sharda: Most embarrassing moment of your life. Saksham Sharda: The city in which the best kiss of your life happened. Enno De Boer: Starting in an industry that is a low-margin industry. initiatives.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Sprout Social

MARCH 15, 2024

While Singh doesn’t publish as much long-form content these days, she posts plenty of YouTube shorts of her behind-the-scenes life as a celeb. Emma Chamberlain Emma Chamberlain proves the power of day-in-the-life style content. His recommendations go beyond anecdotal fitness advice with a focus on science and peer-reviewed data.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

SpotMe Blog

MAY 9, 2023

Our partnership with Wordly further solidifies our commitment to bridging language barriers and fostering meaningful connections in the events industry.” – says Wojciech Krawiec , VP Product at SpotMe. Especially in global high-touch industries like life sciences whose audiences attend from different parts of the world.

Enterprise Management 59

Enterprise Management Work Management Barriers CMO 59

Zoominfo

MAY 11, 2020

However, in our digital age, some companies have expanded their definition of sales territories beyond geography — choosing to include other data points like industry and company size. A sales territory plan refers to the strategic organization of sales territories to maximize revenue. In fact, without good data, step two cannot be completed.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Tomorrow People

OCTOBER 8, 2020

Principles: Life and Work Ray Dalio ( @RayDalio ) Dalio, a highly successful investment entrepreneur, shares the principles for developing his ideal company culture. Examples from law enforcement and the military as well as business bring the concept to life. Your TECHNOLOGY.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Trade Press Services

FEBRUARY 19, 2024

Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. Known as an Extraordinary Ability Visa , the USCIS reserves this category for those who prove extraordinary ability in science, art, education, business or athletics.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Salesforce Marketing Cloud

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. McKinsey Research has found that businesses across every industry are becoming more comfortable with larger virtual deals. Drive sales with connections in B2B Healthcare and Life Sciences.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Unbounce

OCTOBER 18, 2021

Simply put, they bring Nike’s iconic slogan to life: They just do it. It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community. That’s in roles across data science, product management, web development, UX/UI design, and UX writing.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Salesforce Marketing Cloud

MARCH 23, 2023

They have blazed trails across borders, generations, and industries. Her life and work were chronicled in the book and film “ Hidden Figures. Her contributions to the field of computer science were not discovered until the 1950s, and in 1980, the U.S.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Top Rank Marketing

NOVEMBER 8, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Lauren McCadney has taken a new position as Vice President, Performance Marketing , at CDW.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Onalytica B2B

APRIL 3, 2018

I love brainstorming on ideas and real-life problems. Abdul Kalam (for scientific innovation, connecting with youth and principles of life). WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? I am also a business advisor at Oistay.com. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING?

Startups 231

Startups Work Management Social Media Marketing Management 231

Marketing Insider Group

DECEMBER 18, 2019

The Mix surveyed B2B folks working in professional and business services, technology, advertising and marketing, health and life sciences, manufacturing, finance and insurance, and other areas of B2B business. Hosting webinars, posting about industry trends, sharing useful tips.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Martech

SEPTEMBER 6, 2023

Prior to her role at Dun & Bradstreet, Jen held the role of Global Vice President of Commercial and Customer Enablement at IQVIA, serving the Life Sciences industry, along with various senior leadership roles in Education and Hospitality Technology.

Enterprise Management 108

Enterprise Management Work Management Marketing Analytics Tools Marketing Management 108

Engagio

AUGUST 30, 2023

I mean, what little girl wouldn’t want unlimited wardrobe options, fun friends, a cute boyfriend, and a life one could only dream of? According to Zippia “ 40 Telling Women in Technology Statistics [2023 ]: Computer Science Gender Ratio”, women hold 44% of STEM-related bachelor’s degrees as of 2022. And dream, I did.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

B2B Digital Marketer

JULY 7, 2022

Kison Patel is the Founder and CEO of M&A Science, with a passion to drive the M&A industry forward. In 2016, he started the M&A Science podcast devoting his time to creating a platform where all the best practitioners could share their best practices and lessons learned from real-life deals. It doesn’t exist.

Acquisitions 52

Acquisitions Business Training B2B Marketing 52

B2B Marketing Directions

FEBRUARY 26, 2023

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions. Here are my essential must-reads.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Envy

JUNE 29, 2022

With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. OpenAI is a non-profit research group of industry experts. It is a very worthwhile read for those interested in practical applications of AI in real life. Data science.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Martech

MARCH 11, 2022

To me this is completely insane, like science fiction of a very poor caliber. ” An open letter to the adtech industry. “All of us in the industry understand that content integrity, especially during these times, is crucial,” said Korsunsky. It’s like California fighting with Kansas, for example.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Distribution Work Management 110

Salesforce Marketing Cloud

MAY 9, 2022

For starters, make sure to check out: CRM Analytics for industries : We’re introducing new ways to leverage our CRM Analytics tools for manufacturing cloud, loyalty management, and communications cloud. CRM Analytics delivers tailored insights and user experiences for every industry and line of business.

ROI 97

ROI Work Management Marketing Management CRM 97

Zoominfo

SEPTEMBER 25, 2018

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. The Same Side Selling podcast features sales and business topics, as well as insight from industry leaders with proven success. Listen here. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269