SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

OCTOBER 13, 2020

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Getting started with contextual marketing is fairly easy, but we recommend you take the first step by getting certified through HubSpot Academy to fully understand all of the opportunities for your business.

Hubspot 111

Hubspot Features Planning Landing Pages 111

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Importing Blog Posts.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

Hubspot

AUGUST 10, 2020

This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. I wanted to know just how social media marketers choose the right pieces to include in Stories, so I turned to the experts. Choose media that's easy to comprehend.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. If you’ve decided to use Shopify, you’ll want to set up your account and online store before you start integrating with your HubSpot platform. Why choose Shopify?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

DECEMBER 8, 2020

For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Bionic

JULY 9, 2019

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. Custom Tracking URL Builder. What a nightmare!

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. You must also focus on internal linking and your page URLs. Instead, do what HubSpot has dubbed “ historical optimization.” Bulleted List.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Here are their five go-to tips. Set expectations! Nicholson asks.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. I Googled it and took the top ranking URL and put it into Ahrefs. Media buyers traditionally look at two things : Reach (who you are targeting). Ahrefs vs SEMRush”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

APRIL 2, 2019

Whether you’re a seasoned HubSpot user or are just starting out, this reality applies to you: HubSpot can be sneaky. Here are six sneaky tricks to use in your HubSpot emails and landing pages. This may not be the sneakiest of HubSpot tricks, but it’s one that is easily overlooked. Canonical URL. Clear Styles.

Landing Pages 68

Landing Pages Hubspot Display Template 68

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Lake One

JULY 9, 2020

Your blogging, social media, and offline brand development are all working. If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. A HubSpot lead flow is a special kind of conversion unit that you set up in HubSpot. HubSpot Lead Flow Example. You did it!

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

Hubspot

OCTOBER 17, 2019

Using the Facebook debugger tool, you can ensure your social media posts are formatted properly. Below, let's review HubSpot's step-by-step process for fixing images with the Facebook debugger tool. The debugger tool allows you to see what information Facebook pulls for a specific URL. Below is HubSpot's five-step process: 1.

Hubspot 53

Hubspot Facebook Process Tagging 53

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms. HubSpot has an excellent guide on how to measure share of voice —well worth the read.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Marketing Insider Group

JUNE 19, 2023

Don’t forget social media postings and off-site collaborations, such as affiliate websites from influencers and guest blog posts. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Here, you’ll determine the content quantity, frequency , topic distribution, and quality.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

SmartBug Media

JUNE 11, 2019

One such popular tool is HubSpot’s free meeting scheduling software. This meetings tool is part of HubSpot’s CRM and can sync to your sales team’s calendar through either Google or Office 365. Benefits of Using the HubSpot Meetings Tool. Company logo. Company colors used as an accent color.

Hubspot 68

Hubspot Tools Software Organic Leads 68

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Additionally, SocialBee offers campaign tracking with custom URLs and tracking features.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Parse.ly

AUGUST 3, 2023

In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. One of the most significant updates concerns link tracking.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Start driving pre-launch traffic to your URL. Share content on social media, Quora, and so on. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader.

Social Media 72

Social Media Social Marketing Media Dwell 72

Envy

MAY 16, 2022

Once you've made your choice you need to add your privacy policy URL and start getting creative by adding your headline (Max 50 characters - so keep it short and snappy) and your body copy (Max 200 characters). One major flaw is the lack of integration with HubSpot, inevitably leading to a slower response time. To generating leads!

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

Hubspot

APRIL 5, 2021

The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. If you want to embed a Facebook feed on your HubSpot-hosted site, it's incredibly easy to do.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Promote your LinkedIn URL. Explore LinkedIn Groups.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

SmartBug Media

AUGUST 31, 2020

Use Rich Media When Available. When you’re building out your review site profile, it’s a great idea to break up some of the text sections with rich media, whenever available. Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success. Bonus: Make Review Acquisition Part of Your Overall Strategy.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Hubspot

AUGUST 30, 2019

But, with the growth of social networks, social media marketing is even more heavily embraced today. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. People use social media to discover answers to questions they haven't yet thought of. The answer?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100