Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. This is especially true when it comes to video content on sites like YouTube and TikTok. How does Gen Z use search?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. When you get started with your PPC ads in Google , you can select highly targeted keywords and topics so your ad only shows up on sites related to those themes.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. No direct engagement. New to keyword research? Check out Title Tester.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Having a good number reviews, preferably positive ones, will boost your visibility and also enhance your reputation. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Ledger Bennett

MARCH 25, 2020

First-party cookies are created by your company’s site to help track user behavior and create a better user experience for visitors. Cookies allow your site to remember key user information, like language preferences, usernames and passwords, and items added to a visitor’s shopping cart. What Can B2B Companies Do To Adapt?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. And the blogger or writer may even return the favor and link to your site.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

SmartBug Media

SEPTEMBER 6, 2019

Don’t you already have your own web analytics that allow you to connect and convert buyers when they hit your site? Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Why should you be so concerned with what buyers are doing on websites that aren’t your own? Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 10, 2018

But here's the thing: On Amazon -- a site essentially dedicated to online shopping -- it's more likely that I'm searching for something like "best dog food" with the intention to buy it. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Market Dominance Could Take Time. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Make sure to avoid them!

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

JANUARY 26, 2017

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution? Such tactics include guest posting and sponsored content.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

NOVEMBER 24, 2017

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Position: Average ranking for all the different queries this page shows up for. People also ask (PAA).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. If your site relies on the publication of data, you’re going to want to optimize for table featured snippets.

CTR 50

CTR Features Organization SERP 50

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". One of our B2B clients with a clear ecommerce vision launched not one, but four ecommerce sites and tapped into an audience they had never sold to previously. That’s good stuff all around.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Pretty slim.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 4, 2016

Then, drop them into the search bar and conduct a reverse Google image search to see what sites link to these graphics. 2) HubSpot’s Free Buyer Persona Templates. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. 2) HubSpot Research. Tools: 1) Google Images.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

APRIL 18, 2013

Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. As such, there’s been extra focus on making sites more mobile-friendly over the past few years. As such, there’s been extra focus on making sites more mobile-friendly over the past few years. Long-Tail Keywords Dominate Searches. Mobile Friendliness.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

JULY 15, 2010

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). com site was built by Blue Green using Bubble.io

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Webbiquity

OCTOBER 6, 2020

Conduct a competitive backlink analysis: identify strategies of the highest-rated sites for your key target keywords. Use a tool like Similar Site Search to find potential sites for requesting backlinks. What website elements need to be evaluated in order to determine “site quality” for link building?

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

NOVEMBER 4, 2010

Also, like many people I’m not sure what site is going to have what I need or want and I like to explore different options, so I turn to search engines. Now, how can you get people actively seeking the products you offer to land directly on that product’s page on your eCommerce site ? Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords? There is no clear-cut answer as to whether you should optimize for short tail or long tail keywords. Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." Connect with HubSpot : In 2012, companies will get found online by. ".learning

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. On-page SEO refers to what search engine crawlers can discern from the content and structure of your site. Site architecture. To better understand if and how these updates affect your website, try checking your site using Baracuda Digital’s Panguin tool. Search Engine Land. Search Engine Watch.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. Have an ecommerce site, and want to sell more?

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

SEPTEMBER 28, 2016

What kind of sites are ranking first? If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. 3) Increase blog ranking with backlinks from authoritative sites.

Organization 28

Organization Tips Correlation Domain 28