Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube?

Tagging 98

Tagging Youtube Cost Per Click CTR 98

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos. Image courtesy of VSDC. Price: Free, or $19.99

Youtube 101

Youtube Video Marketing Budget Programs Work Management 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

Keywords 99

Keywords Paid Search Agency Google Ads 99

SmartBug Media

FEBRUARY 4, 2020

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. How You Calculate SEO Share of Voice. Conducting a competitive keyword gap analysis. Here is how you would do this within Moz’s Keyword Explorer.

SEO 96

SEO SERP Domain Analysis 96

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. The good news is you can level up your team’s knowledge for free.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. In this post, we'll walk you through exactly what SEO stop words are, how they can hurt — or help — your online presence, and which words are considered stop words by Google and other search engines. What Are Stop Words in SEO?

SEO 101

SEO Keywords Differentiation Google 101

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. HubSpot Academy Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Google Trends.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

AUGUST 30, 2019

Social Media SEO Strategy. Integrated Keyword Strategy. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. This means they don't pass any SEO authority to the site they're linking to.

Social Media 101

Social Media SEO Lead Scoring Lead Ranking 101

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. What is the difference between SEO and SEM? Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. SEO benefits: Regularly publishing high-quality blog content helps in search engine optimization (SEO).

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

Social Media 80

Social Media SEO Media Youtube 80

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

APRIL 12, 2021

SEO Skills. And to do this, you need a basic understanding of SEO. Ultimately, SEO ensures the content you work hard to create is served to the right audiences, at the right time. Ultimately, SEO ensures the content you work hard to create is served to the right audiences, at the right time. A Talent for Interviewing.

Content Marketing 101

Content Marketing Copywriting Work Management Marketing Management 101

Navigate the Channel

MAY 24, 2023

If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. Selecting keywords may seem daunting, but it can be (almost) fun and when you get the keywords right, the results are worth it.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Navigate the Channel

JUNE 19, 2023

You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. Utilizing SEO techniques is crucial for improving your content’s visibility and search engine rankings. Why should I embrace SEO for my content? It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SalesIntel

NOVEMBER 17, 2022

Focus on Search Engine Optimization (SEO). So, focusing on SEO activities is crucial to get noticed by the decision-makers. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

OCTOBER 6, 2016

SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now. Upping the Ante in Your On-Page SEO.

SEO 74

SEO Tagging Blogger Keywords 74

Hubspot

APRIL 6, 2020

If you want to post your blogs, you can cross-publish your blogs on this site without hurting your SEO. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. It can also help obtain social mentions that can improve organic SEO. With Pocket, they can do that.

Promotion 95

Promotion Aggregators Advertising Mediums Youtube 95

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers. Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google AdWords Keyword Planner. How to Market on Google.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

OCTOBER 29, 2019

For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. Master SEO. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. On-site SEO is all about the content.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Fees: $3195. Group discounts are available.

Course 112

Course Paid Content Marketing Analytics Tools Work Management 112

Hubspot

AUGUST 7, 2018

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. To attract new customers, you also need to maintain a powerful SEO presence. Next, you’ll need to keyword optimize your site for search engines. Choose the right keywords and optimize your site for search.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. Another factor is SEO. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Hubspot

MARCH 3, 2020

This can be done through organic SEO or paid methods. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Optimize the 5 crucial on-page SEO elements. Why optimize for local search?

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Create SEO-friendly Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Hubspot

SEPTEMBER 24, 2013

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. And without these keyword insights, marketers would have a much tougher time knowing which keywords to target to achieve greater visibility in search. Why, Google. Things appeared to be getting more serious.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Excelsior Research

DECEMBER 5, 2021

Seventy – two percent agree that to improve SEO efficiency, High-quality content is the key. Here the keywords are not in focus. HubSpot , About 64% of marketers invest time in search engine optimization. If your keywords are not the relevant business would bear expenses and face undesired results. According to ?HubSpot

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. It’s key to gaining your audience’s interest and for SEO. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

MARCH 2, 2012

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube.

Youtube 28

Youtube Search Marketing Optimization SEO 28