Hubspot

APRIL 30, 2013

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all?

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Hubspot

MARCH 27, 2018

So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Jessica is the VP of Marketing at Notarize, Inc. ,

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

NOVEMBER 10, 2015

When it comes to generating leads and filling the top of your sales funnel, traditional outbound marketing tactics -- where marketers push their message out far and wide in the hopes that it'll resonate -- isn't as effective as it used to be. Image Credit: HubSpot's State of Inbound 2015 Report.

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JANUARY 18, 2012

Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. Social media gives you the ability to get the kind of quick feedback inbound marketers require to stay agile.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

JANUARY 3, 2012

In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Check out HubSpot's webinar page and ebook page as examples.

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Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

JULY 7, 2010

I took the Broganocratic Oath of Social Media long before you gave up trying to read all of his tweets. Back when there were only 20 of us covering this whole 'social networking space' on our blogs, my startup actually made the original 2004 " Yet Another Social Networking Site " (YASNs) list. Far from it.

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Hubspot

JULY 25, 2013

On the one hand, my fellow HubSpotter Evan Murphy looked at aggregate data from all our customers'' email sends and found one answer: HubSpot customers saw an average of 58.9% so it''s pretty much up in the air whether this new layout helps, hurts, or doesn''t affect email marketers at all. So … What’s in It for Marketers?

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Hubspot

OCTOBER 31, 2012

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Why You Might Benefit From Using LinkedIn PPC Ads. Maybe more. since 2002. How LinkedIn Ads Work.

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Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

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Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

JANUARY 2, 2013

For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." Another instance of variance is whether subdomains are included -- HubSpot software, for example, includes subdomains (like academy.hubspot.com) as a traffic source under Referrals. 3) Social Media.

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Traffic Marketing Websites Work Management PPC 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Online Marketing Data: Over 50 Marketing Charts and Graphs. Connect with HubSpot :

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Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

DECEMBER 11, 2013

-- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search.

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Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

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Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MARCH 28, 2013

Because most native advertising placements -- just like most banner ad placements -- are not structured with inbound marketing strategies that treat native advertising content creation as a starting point. Marketing automation will handle most of the post-lead capture activity. Rather, the content is treated as the end point.

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Hubspot

JUNE 14, 2012

Failing to do so could open up the social network to some criticism, especially in an internet age where privacy is a very sensitive issue. It's kind of like the problem that Google has when you search for the word 'bass,'" says HubSpot's own head of paid marketing, Dan Slagen.

Facebook 28

Facebook Activities Ad Exchange Ads 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less. What is Inbound Marketing?

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Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Hubspot

JULY 3, 2012

Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. 1) Create an offer. 10) Use visual content.

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Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

MAY 24, 2010

Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. What will be the impact of social media inclusion in search? Inbound Marketing Takeaways from the SEO is Evolving Series.

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Hubspot

OCTOBER 9, 2014

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? 4) Analyze social shares on your blog content. Now, let''s dive into the solution.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Blog content creation is a top priority for marketers. Social Media Marketing Stats.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MAY 1, 2017

While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life. That's why the HubSpot CRM is completely free.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

MARCH 21, 2018

Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. What Is Paid Search Engine Marketing?

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Paid Content Paid Search Agency SEO FAQ 78

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. 2) Blog posts give you extended reach through social media. The Blog Post as the New Ad Unit.

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WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Pricing starts at about $300 per month.

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OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

JANUARY 14, 2021

Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! (Oh Oh my gosh, inbound marketing concepts work in real life, too!). wouldn't it be interesting for a blogger to learn a little bit about a PPC experiment? How much traffic are those networks sending to your site?

Work Management 101

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 101

Hubspot

JANUARY 31, 2012

This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years.

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Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Webbiquity

JANUARY 19, 2012

Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Unlike pure SEO management tools (e.g.,

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Marketing Management Paid Content Software Optimization 100

Hubspot

MARCH 6, 2012

Questions about the social media industry, where it's been, and where it's going are the stuff for experts -- and in your job, you're the social media expert. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? The explosion of the social apps on Facebook.

Social Media 28

Social Media Media Social Networks Planning 28

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies.

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Paid Content Lead Ranking Lead Scoring Lead Gen 98

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

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