Optinmonster

FEBRUARY 21, 2024

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blogs support search engine optimization (SEO). DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. SEO Ecommerce'

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

OCTOBER 15, 2015

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. Section 1: SEO Concepts. Before you start digging into SEO concepts, you'll need to develop your understanding of how search engines work.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. They matter because keywords aren’t just marketing talk, they’re regular human talk. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

MAY 23, 2011

I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Inbound marketing resonates with more businesses because it doesn't cost anything but your time.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. In fact, some don't even know what "inbound marketing" is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 29, 2016

Still, many schools either don't have a search-engine optimization (SEO) strategy in place —or are playing guessing games when it comes to what will attract the most prospective parents and students to their site. Students who already know your school aren’t the ones you’re trying to reach with SEO. Your SEO should focus on that.

SEO 28

SEO Long Tail Marketing Keywords Class 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

MARCH 21, 2016

And inbound marketing is the perfect diving board. Here are four reasons why vocational schools are primed to succeed with inbound marketing. Get a group together from admissions, various departments, and marketing to brainstorm a monster list of prospect questions. >> Winning at SEO: Long Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

SEPTEMBER 26, 2013

A big reason that the impact of these changes has been so massive is that many companies have been measuring their SEO (and in-house SEOs'') performance using the wrong key performance indicators (KPIs), inevitably causing this situation. How to Evaluate the Performance on SEO in the Future. How could this be, you ask?

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize webpages for On-Page SEO and Off-Page SEO. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Grow Your eCommerce Business Using Inbound Marketing.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems!

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

JANUARY 13, 2011

I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of David vs Goliath. Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

Hubspot

NOVEMBER 22, 2010

If they resolve in one place, one site will receive all of the SEO credit. Blogging is yet another chance to create content around long-tail keywords. Optimize each post around a long-tail keyword that you want to use to get found by prospects. Inbound marketing and search engine optimization go hand-in-hand.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. But since it’s not immediately tangible in cyberspace, many SEOs don’t bother with it.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. For this reason, it is critical that SMB marketers focus carefully.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

SEPTEMBER 5, 2013

While the 43-page document is pretty much the opposite of light reading, and there’s plenty of information that’s not particularly relevant to inbound marketers, there are some outstanding insights on the definition of spam that are well worth incorporating into your research. What Quality Means for Your SEO Strategy.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? SEO Podcasts. SEO Newsletters.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

MARCH 10, 2016

The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. via HubSpot.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 28, 2016

As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. 70% of marketers are blogging at least once a week. We do that here at HubSpot, actually.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 21, 2018

Search engine optimization (SEO) seems pretty straightforward. Your page is optimized for SEO, right? Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love today is not the same SEO that we knew and loved (or hated) 10 years ago.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JANUARY 15, 2013

Instead of going to Google and searching for coffee houses near you -- which will return the coffee houses that have done the best job at SEO -- you could use Facebook search and get recommendations based on what your Facebook friends like the most. Let's say you're looking for a great coffee house. 2) Searching for Content.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

JANUARY 18, 2012

It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

FEBRUARY 20, 2020

Now, I'm using that same exact process to lead SEO at Nextiva , and here is a snapshot of our organic keyword growth to prove that this really works: If you're looking to skyrocket your organic growth with an efficient SEO strategy in 2020, check out the five proven steps I've taken with both Sales Hacker and Nextiva to achieve tremendous results.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Golden Spiral

JULY 2, 2021

70% of marketers are actively investing in content marketing. Content Marketing Strategy ” is the most searched query related to content marketing. Rather, they’re searching for long-tail keywords related to their pain point, goal, needs, etc. We cover this in detail in our Complete SEO Guide.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62