Contently

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. This time, however, the virtual was forced.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Liveintent

SEPTEMBER 21, 2020

Clothing retailers, department stores, full-service restaurants, and other businesses with physical locations need to communicate a new kind of message to customers these days: Come back – we’re safe! The latter has a bonus benefit: You can sell additional items to customers when they come in for their purchases.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

Brandpoint

OCTOBER 7, 2021

It might be easy to tell apple cider from apple juice (one’s foggy, one’s clear), but how do you really tell a hawk from a falcon, an opera from a musical, or tacos from burritos? In the marketing world, it’s easy to confuse copywriting and content marketing. However, content marketing and copywriting are distinctly different.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. Table of contents What is loyalty marketing?

Loyalty 103

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 103

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. Why Customer Testimonials Work Like Magic.

Ideal Customer Profiles 103

Ideal Customer Profiles Examples Peer-to-peer Case Study 103

Marketing Insider Group

AUGUST 11, 2020

Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. Be Mindful of Above-the-fold Vs. Below-the-fold Placements.

Sales Management 267

Sales Management Top of Funnel Conversion Process 267

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you. In it, you’ll learn the basics of channel sales and how it can work for you. Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech Advisor

JANUARY 29, 2020

rely on review aggregators like Yelp to attract customers. This means that billions of customers around the world are probably using Google search to look up small businesses in their region. Learn More: The 7 Most Important Metrics to Track as a Small Business. Yelp vs. Google: Where Do High-Intent Customers Search?

Google 118

Google Paid Search Agency Allocation Advertising Agencies 118

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. How to Create Personalized Content with Geotargeting. Skyrocket your email list with location-specific offers.

Conversion 110

Conversion Tagging Click Rate Display 110

Delivra

DECEMBER 11, 2018

Restaurant email marketing is a great way to draw in local customers and maintain a profit. Successful restaurant email marketing is essential. What’s more, when done correctly, restaurant email campaigns and newsletters allow you to remain relevant, no matter the cuisine you represent.

Email Marketing 66

Email Marketing Work Management Marketing Management Campaigns 66

Optinmonster

MARCH 22, 2023

Do you want to learn how to upsell and are looking for upselling tips? If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.”

Examples 120

Examples Tips Cross-Selling Bundling 120

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Optinmonster

DECEMBER 30, 2023

However, with the advent of diverse devices, this concept has become more complex and nuanced. First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer.

Examples 85

Examples Content Trigger Marketing Eye-Tracking 85

Buffer

NOVEMBER 13, 2018

It’s even begun to adjust the way restaurants are designed , and meals are prepared. Thanks to platforms like Instagram, we’re able to browse and discover cool restaurants, bars, and foods via social media. Thanks to platforms like Instagram, we’re able to browse and discover cool restaurants, bars, and foods via social media.

Advertising Agencies 111

Advertising Agencies Social Media High Quality Lead Social Marketing 111

Only B2B

NOVEMBER 29, 2019

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why when the budget is tight, organizations decide to cut down their marketing expenses. Send Emails with CTAs. This is wrong! Leverage your Community.

Tips 109

Tips Business Planning Marketing Budget 109

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

MARCH 11, 2020

For instance, today's lucky search query was "How many businesses", and I ended up going with ".does Here's what I figured out: Shaquille O'Neal is the joint owner of over 150 Five Guys restaurants, 17 Auntie Annie's Pretzels restaurants, over 100 car washes, 40 fitness centers, a mall, a movie theater, and a few Vegas nightclubs.

Promotion 96

Promotion CMS Development Work Management Business 96

Hubspot

JUNE 9, 2023

In this guide, we’ll explore how you can get into sales without a degree. In this guide, we’ll explore how you can get into sales without a degree. 7 Expert Tips to Get a Sales Job Without a Degree How to Find Entry-level Sales Jobs What does it mean to work in sales? In fact, the desire to learn can mean more than a degree. “My

Tips 77

Tips Peer-to-peer Work Management Ideal Customer Profiles 77

Hubspot

MARCH 10, 2020

As a lifelong sedentary person, I realized that I didn't know how to start, so I went to the almighty Google machine. That's why, as marketers, our businesses have to show up when people are searching for local companies online. And with marketing tools like HubSpot , you can use local audience targeting directly in your software.

Promotion 98

Promotion Business Loyalty Hubspot 98

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

ClearVoice

JULY 17, 2023

Want to build customer relationships that let clients see your company as a vital resource for their financial security? Then you need to know what mistakes to avoid in content marketing for finance. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I'm sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. Marketing has changed a lot since then. And marketers are struggling to make an impact.

CRM 101

CRM Advertisements Advertising Buyer's Journey 101

Optinmonster

APRIL 19, 2023

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. This can increase sales in the short term.

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

Porch Group Media

AUGUST 31, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Source: The 2022 Marketer’s Perspective on Mover Marketing. How does that data provide you with insights?

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. . Here’s how…. Snap, filter, post, then eat.

Advertising Agencies 81

Advertising Agencies Social Media High Quality Lead Social Marketing 81

SmartBug Media

JUNE 8, 2020

With multiple landing page creators on the market, you can publish one in minutes. In this post, you’ll learn how to keep your landing page from “dropping the ball” during one of the most transformative, make-it-or-break-it points in the Buyer’s Journey. Creating a landing page is easy. The hard part? Or the innovative classic ….

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

BenchmarkONE

APRIL 16, 2020

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. The sheer mass of content that needs to be created can look like a formidable wall to climb, but it’s actually more like a set of stairs. Every marketing campaign begins with establishing your ideal customer.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. Think about how often you’ve browsed the internet and come across personalized recommendations that seem to know what you need or want. Well, that’s not just a fantasy anymore!

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Hubspot

FEBRUARY 16, 2022

A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers. A sales hook should be a quick, 1-2 minute rundown of how your product or service can help your prospect.

Work Management 91

Work Management Marketing Management Tips Hubspot 91

Optinmonster

DECEMBER 21, 2020

It allows you to personalize your content, promotions, and special offers in a way that drives more revenue. And yet, many marketers either don’t know what geotargeting is, or they simply aren’t using the strategy effectively. Then, they can have another more general campaign for their site’s out-of-state visitors.

User-Generated Content 90

User-Generated Content Click Rate Promotion Traffic 90

Customer Experience Matrix

DECEMBER 30, 2014

I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ). In no particular order: - message overload is a fundamental problem for marketers: people get so many messages that it’s increasingly difficult to break through the clutter.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. . Here’s how…. Snap, filter, post, then eat.

Advertising Agencies 76

Advertising Agencies Social Media High Quality Lead Social Marketing 76