Marketing Craftmanship

FEBRUARY 16, 2012

But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business. eReleases’ results were as good as, or better than, any of its larger, better-known competitors.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

ClickZ

MARCH 4, 2021

CEOs and marketers around the globe feel the relentless pressure for digital transformation, whatever that highly ambiguous and ambitious phrase may mean to them. Think back to all those guerilla advertising campaigns that would find ways to capture eyeballs at the most ideal moment. An endless routine and a very captive audience.

Advertisements 115

Advertisements Advertising Guerilla Marketing Privacy 115

Marketing Craftmanship

APRIL 2, 2015

But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Here are three issues you should address, in advance of investing in a conference of any kind: Do I understand the inherent marketing value of conferences?

Conference 100

Conference Tactics B2B Marketing Planning 100

KoMarketing Associates

JULY 24, 2015

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. If your logo and website are on track, you can also modernize your company’s image by freshening up your marketing. It’s time to make it more fun and forward-thinking.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

6sense

NOVEMBER 9, 2021

Ask a bunch of B2B chief marketing officers to envision what a post-COVID field marketing strategy looks like and it doesn’t take long to start discussing (and complaining about) in person events. I now use that in marketing and it boosts conversions way up! So did we learn anything from the forced online of the past year?

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Outgrow

FEBRUARY 25, 2021

Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. Pre-Launch Marketing. The best part? It’s free of cost!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Hubspot

NOVEMBER 28, 2017

They go down in history as the biggest marketing mistakes of our time. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Everyone makes mistakes.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

B2B Marketing Traction

NOVEMBER 11, 2011

For years marketers have been using warfare terminology to describe marketing strategies. There are reasons to go on the offensive in marketing. This type of marketing warfare consists of many small attacks in different locations while keeping mobile or agile so you don’t get attacked. under advantageous conditions.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

markempa

JANUARY 8, 2010

Rain T oday , a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. If you market or sell professional services or have a complex sale be sure to put these “ best of the decade ” on your reading list. McLaughlin. Green, and Robert M.

Guerilla Marketing 120

Guerilla Marketing Service Best Practices PR 120

Marketing Craftmanship

FEBRUARY 16, 2017

But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Here are three issues marketers should address, in advance of investing in a conference of any kind: Do I understand the inherent marketing value of conferences?

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Customer Experience Matrix

NOVEMBER 9, 2017

Oddly enough, marketing departments have been a little less prone to this sort of guerilla IT development than some other groups. In addition, the easy availability of Software as a Service packages has meant that even rogue marketers are using software built by professionals.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Vidyard

FEBRUARY 1, 2018

They would have two minutes to market their products in person—we don’t have that luxury anymore. Guerilla Gear. Back in the day, we used to have brick and mortar retail stores, where organizations were able to connect with people on a personal level. Smartphone (You already own). Rode Videomicro ~$59. Moment Lens ~$99.

Video Marketing 85

Video Marketing Product Guerilla Marketing Budget Programs 85

Belkins

JUNE 30, 2020

As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships." " After my fair share of complicated conversations and attempts to dissuade my client from non-viable ideas, I found some truth in this statement.

Work Management 107

Work Management Guerilla Marketing Marketing Management Advertising Agencies 107

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. CEOs ask the right questions. Not the how.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Convince & Convert

SEPTEMBER 30, 2010

Tweet Guest post by Matt Ridings , founder of MSR Consulting, a Digital Relationship Marketing Agency in St. That’s the way it’s worked in marketing forever, and social media isn’t any different. He’s @techguerilla on Twitter. I had an interesting phone call with a prospective client.

Social Media 149

Social Media ROI Guerilla Marketing Media 149

Computer Market Research

MAY 24, 2017

Computer Market Research. How to Set Up your Market Development Funds Program: Part 2. Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. Market Development Funds Program Description . Market Development Funds Program at a Glance . Why ABC company? .

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Now we are getting somewhere.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

ANNUITAS

FEBRUARY 23, 2012

I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Along the way, I meet some very smart, interesting marketing people.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

Hinge Marketing

NOVEMBER 26, 2014

But when it comes to content marketing, not just any old content will do. This isn’t guerilla promotion. This is an aspect of content marketing that makes some people nervous: they fear that they’re giving away “the secret sauce.” And as a business development professional, that’s where you come in.

Guerilla Marketing 48

Guerilla Marketing Marketing Proposals Work Management Marketing Management 48

Hinge Marketing

MAY 18, 2016

That means leveraging both proven online marketing techniques —and the demonstrated expertise of BD professionals. How can professional services providers—with clients to help, staff to manage, and hands to shake—assess whether their marketing approach needs a tune-up or a teardown? This isn’t guerilla promotion.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Business Work Management 49

Hinge Marketing

AUGUST 9, 2016

That means leveraging both proven online marketing techniques and the demonstrated expertise of BD professionals through a thought leadership strategy. How can professional services providers—with clients to help, staff to manage, and hands to shake—assess whether their marketing approach needs a tune-up or a teardown?

Thought Leadership 48

Thought Leadership Webinar Metrics Work Management Guerilla Marketing 48

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

JANUARY 21, 2016

When it comes to marketing, the most successful companies view it as an investment, not an expense. Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given. A marketing plan prevents both. It’s that simple.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

QuanticMind

FEBRUARY 15, 2019

While it might seem like Marketing 101, it’s often surprising how many digital advertisers fail to do this. think along the lines of guerilla advertising). Below are nine video ad hacks to keep in mind to generate user engagement and keep potential customers coming back. Know Your Audience. So tell a story. Introduce humor.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" While the duties of public relations and marketing can overlap, the two serve different functions.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

FEBRUARY 9, 2017

As marketers, we love good stories. And that's where experiential marketing comes in. It's not that experiential marketing is anything new. There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. What Is Experiential Marketing?

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Content Standard

OCTOBER 2, 2015

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. Marketers have discovered creative ways to reach extended audiences. Cross-promotion has become an increasingly popular strategy for marketers. They find us. Time to get scrappy.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Content4Demand

FEBRUARY 28, 2023

It’s already proving useful for B2B marketers who understand how to give it the right prompts. This roundup includes some other AI tools that make life easier for content marketers. Step Up Your Game These kinds of guerilla marketing tools can be incredibly useful when you’re creating projects on the fly.

B2B Marketing 85

B2B Marketing Tools Work Management Guerilla Marketing 85

Convert

JUNE 28, 2021

But you can’t deny the fact that your business: Evolves with time, Thrives on creativity, Can be put out of the market by a competitor, Seemingly takes on a life of its own after it’s been around for a while. And may just have been the most well-executed example of guerilla marketing we’ve ever seen. Why the story?

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52