get-started 
Marketing Insider Group
APRIL 10, 2024
Depending on your business needs, you can leverage something like ZenDesk for customer support or Optimizely to get more out of your campaigns, for example. If so, you could utilize Google Analytics or Quantcast to get a better sense of your audiences’ psychographic profiles. Think about the types of data that would be most beneficial.
Salesforce Marketing Cloud
MARCH 7, 2024
Get inspired today What is email segmentation? Getting it right means more conversions and ultimately, a more satisfied customer base. There are a few different types of email segmentations to get familiar with as you get started. What’s next for email segmentation? Let’s take travel as an example.
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Marketing Insider Group
JULY 11, 2023
However, getting a good return on ad spend is challenging. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Don’t get too broad with your focus. So, what really works? The post Ready To Advertise Online?
InsightSquared
APRIL 10, 2020
Some may feel RevOps is a buzzword, but when executed successfully, it can increase win rates, decrease time to close, improve cross-functional collaboration, reduce spend—and that’s just the start. The post Getting started with RevOps! Our webinar series, “Ramp to RevOps,” was designed to help you do just that.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
where should you start? This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy!
Martech
MARCH 21, 2024
Dig deeper: 3 ways MOps can bridge the gap in marketing analytics Get MarTech! The post Laying the groundwork for AI in MOps: How to get started appeared first on MarTech. AI-trained marketers. Don’t overlook the idea of upskilling your current marketing team to be more AI savvy. In your inbox.
Salesforce Marketing Cloud
FEBRUARY 14, 2024
Get new insights now Set up for customer service automation in 3 steps Every customer service automation process is a journey that begins with a request and ends (ideally) with a great customer experience — but you can’t do that until you’re clear about where you’re going and the rules of the road. Who generates and updates data?
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.
Speaker: Paul Slack - Vende Digital CEO
Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost.
Speaker: Paul Slack, Vende Digital CEO
Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Are you struggling with a stagnant pipeline? Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? Get the in-depth insights into your ABM program that allow you to improve. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. December 6, 2017 11 AM PST, 2 PM EST, 7 PM GMT
Advertiser: ZoomInfo
Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.
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