Outreach

DECEMBER 19, 2018

Cold calls can inform buyers, engage gatekeepers, close deals, identify decision makers, and. What if I told you that you could engage your prospects in meaningful conversations on the phone—nay, even make them smile—by changing your techniques in a few simple ways? You heard that right. So yes, cold calling can still make a difference.

Cold Calling 84

Cold Calling Creativity Intent Impressions 84

SalesIntel

APRIL 20, 2022

To correctly develop ICPs and reach the relevant audience, you should additionally consider technographic and intent data. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Intent Data. Intent data examines the intentions of those in your target accounts.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

To correctly develop ICPs and reach the relevant audience, you should additionally consider technographic and intent data. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Intent Data. Intent data examines the intentions of those in your target accounts.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

SalesGrape

DECEMBER 3, 2023

Overcoming Challenges and Objections: Tips to Enhance Success in NHS Telemarketing Campaigns NHS telemarketing campaigns often face challenges such as gatekeepers who screen calls or objections related to budget constraints or existing contracts. When speaking to clinicians or GPs, emphasize patient benefits and improved care quality.

Telemarketing 80

Telemarketing Marketing Management Lead Ranking Lead Scoring 80

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Ranking Lead Scoring 87

LeanData

OCTOBER 6, 2022

Don’t make the sales team gatekeepers of information your buyers want. . #2 Intent data, AI, and machine learning will help you know what to do for each individual customer. Consider answering questions through video that you have traditionally left to a sales call. 2 Offer access to your platform pre-purchase.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Webbiquity

JUNE 20, 2017

Intent data : Data that reveals the buying behaviors of your best customers. On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Technographic data: The tools and technologies your best customers are currently utilizing. Easy Personalization.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Instead, look for a strong indication of intent to purchase.” Your primary deal contact connects you with decision-makers Most B2B sales conversations happen with a “gatekeeper” — that initial contact who’s in charge of weeding out product or service options for a higher-up.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Zoominfo

APRIL 20, 2020

Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Conversely, use the same approach to eliminate accounts normally in your sights that currently not in position engage. Think about it. They are getting through.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Biznology

SEPTEMBER 29, 2016

Brands act as filters or gatekeepers for consumers who need the articulation of a simple promise and someone or something to cut down on the avalanche of contextual content we’re tempted to sift through. This notion of someone else simplifying some of the marketing noise by intent isn’t new. former publisher of The New York Times.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Zoominfo

JULY 29, 2020

And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Think: Intent data. Why do Sales Cold Calling Scripts Matter? It is to an extent.

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

SalesIntel

AUGUST 11, 2021

Buyer Intent Data. The more you understand your future clients, the more effectively you can sell to them, design goods and services that meet their demands, get strategic insight, proactively spot patterns in buying intent and behavior, and increase your chances of success. Intent Data. Firmographic Data. Technographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Smarte

JUNE 28, 2022

SQLs have an intent towards buying your product and these leads may have already requested a demo, may already onboard a free trial you have been offering, and giving indications to be in the buying cycle. SQL: Has intent to buy. Authority – Check if they are an influencer, gatekeeper, or decision-maker in the buying process.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Internal intent data refers to the campaigns a company is running, and who is responding to them.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Madison Logic

JULY 20, 2023

Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions. Intent data helps marketers uncover in-market activity and the key topics decision-makers seek.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

SalesIntel

JANUARY 9, 2023

Buying intent is vital because you understand who’s in the market actively searching for your solution. . Buyer Intent Data is the set of behavioral signals indicating the intention and likelihood of your prospects to purchase a product or service. Number three – Buyer Intent data.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Biznology

JANUARY 27, 2017

Because, if the recipient sees through the intent without getting something out of it, or even if he/she does, the opposite of the desired effect will result. Is it inbound ? I don’t think so. Is it valuable and relevant? Probably not. Is it effective as marketing? In my opinion, not for long.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Hubspot

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. What we love: Bombora allows you to set up “automatic surge reports” that periodically populate your CRM with prospects who have shown buying intent. Leverage “contextual intent data” for prospect qualification, scoring, and prioritization.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

DiscoverOrg

APRIL 25, 2017

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. How have existing clients historically used your sales intelligence to predict buyer intentions? Historically, salespeople spend just 33% of their day selling.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Marketing Craftmanship

JANUARY 20, 2017

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. And this marketer has been guilty of that sin. It also involves avoiding shortcuts.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

SalesIntel

FEBRUARY 17, 2023

Intent data lets your team find companies already in the market for your product or services. With over 12,000 actively-monitored intent topics , you can easily discover and pursue the targets most interested in your products and services.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

SalesIntel

JULY 6, 2021

Emails may go unanswered, and phone calls may be rejected by the gatekeeper. As a sales professional, you should have insights about their prospects without wasting time researching and navigating around gatekeepers. Here’s where SalesIntel’s buyer intent data steps in. Placing futile calls. Prospecting relies heavily on data.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

Webbiquity

APRIL 6, 2021

We’re being intentional, purposeful, taking your goals and your interests and making sure we can do a really good job in aligning you through the introductions and office hours we suggest based on what you’re looking for. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Aberdeen

MARCH 6, 2019

These landing page gatekeepers, if you will, connect users with employees who can provide information on a case-by-case basis, relative to the users’ given stage of the buyer’s journey. Companies such as Drift provide chatbot solutions that “work as a concierge for businesses when potential customers arrive ” on their site.

Conversion 68

Conversion Work Management Marketing Management Cold Calling 68

Hubspot

AUGUST 10, 2020

During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision. After you make your initial outreach to the contact or gatekeeper, your goal is to establish a meeting or call to keep the conversation going. Data Analysis.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Engagio

NOVEMBER 14, 2023

Instead, they are the result of a consensus among a buying group comprising diverse roles — decision-makers, influencers, gatekeepers, and end-users — each with a unique contribution to the final decision. This evolution stems from the realization that B2B buying decisions are seldom made by lone individuals or entire accounts.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ClearVoice

NOVEMBER 23, 2019

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Kerri Hoffman, CEO of PRI/PRX followed by saying: “There aren’t a lot of gatekeepers and intermediaries right now. #GrowthGoals: One content creator’s forage into the podcasting space.

Storytelling 59

Storytelling Advertising Mediums Creativity Training 59

Zoominfo

APRIL 20, 2020

Use buying signals , intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Conversely, use the same approach to eliminate accounts normally in your sights that currently not in position engage. Think about it. They are getting through.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

SalesIntel

JANUARY 10, 2024

Buying intent is vital because you understand who’s in the market actively searching for your solution. Buyer Intent Data is the set of behavioral signals indicating the intention and likelihood of your prospects to purchase a product or service. There are two ways to build a sales pipeline.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Marketing Craftmanship

JANUARY 27, 2015

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. And this marketer has been guilty of that sin.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Hubspot

MARCH 20, 2018

The Gatekeeper. This objection varies in intent depending on when it comes up in your call with a prospect. It's important to gain the gatekeeper's trust and learn as much as you can from them -- but then you need to move on and build relationships with the people in the company who can actually choose your product/service.

Work Management 101

Work Management Sales Qualified Leads Lead Ranking Lead Scoring 101

Heinz Marketing

SEPTEMBER 12, 2018

At its true core, Sales Enablement is about providing the revenue-generating functions of an organization with the process, tools and training they need to create and develop customers, with the intent of building customers for life. If not, the department needs to get in line behind everyone else trying to get in.

Enterprise Management 73

Enterprise Management Marketing Management Training Cross-Selling 73

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Hubspot

JUNE 14, 2018

Anyone can access the internet, but they have to go through traditional gatekeepers: ISPs and web browsers. It’s great to think that these gatekeepers will always provide fair access to the web and do the right thing by consumers, but um, have you seen the headlines recently?

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77