Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Of course, this is a quick summary of the process. Email nurture campaigns help you build affinity with both customers and prospects. And many say that while expectations for ROI are increasing, their budgets are not.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Vision Edge Marketing

APRIL 20, 2021

Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. CEO surveys that revealed growth as the top priority for CEOs. Develop a Repeatable Segmentation Process to Consistently Identify a New Market. This is the focus of this One Good Idea episode.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

Webbiquity

NOVEMBER 28, 2023

This post aims to help you understand and tackle those challenges. B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. First, map out every step.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. ” This decline, noted by my colleague Jon Miller , was even more pronounced than in the 2022 survey, where marketers reported using 42% of their martech capabilities.

Enterprise Management 119

Enterprise Management Marketing Automation Services Budget Programs Gartner 119

Marketing Insider Group

APRIL 26, 2021

Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times. This can help you fill gaps and cost-effectively strengthen your team. Less stress. Higher inclusivity.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

chiefmartech

APRIL 16, 2020

One set of findings was particularly interesting to me — shown in the chart above — were the actions that digital transformation leaders (in contrast to laggards in their survey sample) take with processes and tools. The two I’ve highlighted: 61% implement digital tools to make information more accessible across the organization.

Digital Transformation 92

Digital Transformation Work Management Marketing Management Process 92

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

ClearVoice

NOVEMBER 1, 2022

This helps to increase the chances of prospects turning into qualified leads and, ultimately, customers. A recent survey by Semrush shows that 97% of respondents state that content is an essential aspect of their marketing strategy. Trying to make a sale too early in the process can often turn potential customers away.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. What is it about your current strategy/process/execution that’s not meeting her expectations? If not, start there. Get MarTech!

Marketing AI 112

Marketing AI Allocation CMO RFP 112

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Working remotely makes it easier for your marketing team to integrate into the sales process. Marketing Can Easily Integrate into the Sales Process. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Content4Demand

AUGUST 24, 2022

Digital marketing content continues to win viewers, and buyer enablement content offers a shortcut to helping those viewers make better—and faster—buying decisions. Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. Good, old-fashioned “thank yous” still work.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Martech

SEPTEMBER 28, 2023

The study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing operations. Business email address Subscribe Processing. This compares to 54.5% of those based in Australia and 45.3% in the U.K. Dig deeper: What does the future hold for genAI?

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. A survey by the World Advertising Research Center and global finance company BDO, revealed that 76% of marketers wanted to add more tools to their existing martech stack.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. The market research you’ve performed will also help you develop new goals and navigate old ones.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology. In your inbox.

Paid Search Agency 104

Paid Search Agency Ad Building Advertising Agencies Planning 104

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S. Processing.

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

sagefrog

FEBRUARY 7, 2024

Businesses are leveraging AI to streamline operations, analyze data, and automate processes. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

SEPTEMBER 3, 2021

Nifty to have, but it’s only worth going through the authentication process if that logo is going to drive tangible outcomes. Ryan poses three questions to help you check your own interest in the latest novelty: Do I have a clear and defined KPI? Marketing budgets slashed in 2021: Gartner. Is it worth the expense? Does it scale?

Allocation 112

Allocation Gartner Budget Programs Paid Search Agency 112

DiscoverOrg

FEBRUARY 21, 2019

A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). Having a Service-Level Agreement (SLA) in place between sales and marketing teams helps both sides of the house. Some of the ways companies help fuel the idea pipeline: Customer surveys.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Gartner’s depiction of the customer journey. The COVID-19 pandemic raised the stakes. In your inbox.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Only B2B

AUGUST 21, 2023

Data cleansing , also known as data scrubbing or data cleaning, is the meticulous process of identifying and rectifying errors, inconsistencies, and inaccuracies within datasets. Manual data cleansing processes that were once viable have become cumbersome and impractical due to the sheer magnitude and intricacy of data.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Tony Zambito

MAY 29, 2021

Buyer insights and buyer personas can go a long way towards helping leaders and teams to resonate with buyers. In which, Gartner , claims rose to 43% of buyers surveyed. . Leaders will need to reengineer marketing and sales processes to align them with shifts in buyer processes.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% 2021 Content Management & Strategy Survey. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

JUNE 25, 2019

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. More than 80% of brands surveyed…said their success is mostly or entirely dependent on CX.” Implement Sensible Policies and Processes. ” Image credit: Kenn W.

Rules 229

Rules Optimization Cable Gartner 229

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. We surveyed 502 marketing leaders (mostly senior-level marketing managers, directors, VPs, and CMOs) from across the United States and asked them how COVID-19 has affected their teams, processes, and priorities. It can also help meet demand. Pre-Pandemic. Post-Pandemic.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

FunnelEnvy

MARCH 18, 2024

Buyer personas help you map out their needs and preferences at each stage. In addition, the COVID-19 pandemic acted as a significant catalyst for adopting remote and automated sales processes. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ANNUITAS

NOVEMBER 29, 2023

Add to this many CMOs fail to conceive their role in terms of building a sustainable, perpetual Growth Engine for their organization; they fail to see go-to-market as an optimizable process; and while the frequently ‘do’ talk a lot about personas and customer journey, they fail to perceive their critical role in optimizing DX.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Brandpoint

MARCH 9, 2022

My team and I have charted out actions that will help us focus on the right things, all while maintaining sanity. Offer help, not promos At the start of the pandemic, I found myself struggling with messaging. Here’s what we came up with: What can marketers and communications professionals do?

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Tomorrow People

JUNE 1, 2021

To help create yours, we’ve gathered eight practical ideas meant to drive better results from your B2B product launches. A product or service that helps people save time, save money, or make tasks easier provides value. Surveys, social media feedback, consumer reviews, and one-to-one persona interviews are all useful here.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156