Martech
DECEMBER 14, 2023
If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Inefficient processes. Without alignment, marketing efforts might not fit or work well with other departments like sales or customer service, causing process inefficiencies.
Martech
NOVEMBER 11, 2022
Processing. B2C digital marketing strategies. Content marketing is among the most important and effective B2C digital marketing strategies today. Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data.
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Martech
DECEMBER 27, 2022
“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. Low-code customer experience processes. This need to adapt quickly will also lead to adopting low-code customer experience (CX) processes.
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. Business email address Subscribe Processing. LinkedIn: Ben B l oom (2.5K In your inbox.
Martech
OCTOBER 30, 2023
The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. The result? Legal compliance.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
Martech
SEPTEMBER 16, 2022
The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Sales: Content is used to accelerate the sales process by providing prospects with the information they need to make a purchase. Sales manager or agent : Uses content to support the sales process.
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