Poker, for math geeks, is more of a science than a game, a gamble or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. This measure makes for a nice KPI to add to your reports. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place. MORE

A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. For those jobs, managers need a more holistic, all-encompassing measure of performance." This leads to a discussion of "tournament theory"—paying employers based on their performance relative to each other, as in a tennis tournament. MORE

There are all kinds of mathematical models-statistical models, differential equations, and game theory. Customer Centricity Marketing and Sales Alignment Marketing Models Analytics CMO customer centricity data market research Marketing marketing alignment marketing analytics marketing data Marketing Effectiveness marketing management marketing measurement marketing models marketing performance management marketing performance measurement marketing strategy sales and marketing MORE

The number of times buyers have transitioned between two states is converted into a probability, and the complete graph can be used to measure the importance of each state and the most likely paths to success. We also evaluated the Shapley model from cooperative game theory. MORE

You’ve cited “measurebation” as a fetish for obtaining or analyzing measurements. First of all, it may be used to create the wrong kind of metrics – based on chasing what is measurable, not what is important. Our models need to acknowledge this – and marketing needs to push back sometimes against the constant demands for more “accountability” Can you speak to the “game theory” as it relates to the notion of customer loyalty? . MORE

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. This measure makes for a nice KPI to add to your reports. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place. MORE

Attribution: “Data Driven Attribution: The Future of Intelligent Measurement” by Simon Poulton. One of the most common challenges in marketing today remains the ability, or lack of it, to measure the success of programs. To go about the task of measuring success, it’s important to figure out what to track, specifically: Source/medium – Which channels are being tracked. Factorial (which measures multiple factors). MORE