xiQ

MARCH 2, 2022

William Moulton Marston came up with this theory. Digital Psychometrics Changed the Game. According to Instapage , “88% of the US marketers have seen measurable improvements due to personalization, with more than half reporting a lift greater than 10%.”.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

KoMarketing Associates

MARCH 8, 2016

WHY DO YOU THINK IT HAS TAKEN AN EXTENDED PERIOD OF TIME FOR MARKETERS TO EVOLVE IN TERMS OF CUSTOMER EXPERIENCE MEASUREMENT? “I I think measurement has needed time because the evolution of digital and experience have taken time. Personalized experiences online and offline (44 percent). Predictive analytics (40 percent).

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Markempa

AUGUST 19, 2021

Step 4: Measure your results and make adjustments. Developing an influencer program takes time, but as you measure, you can most definitely make adjustments. Here are some questions to ask as you measure: Can we see the impact our influencer program is having on targets? Their audience trusts this influencer. Crazy, huh?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Paid Search Agency 111

Paid Search Agency Privacy Work Management Marketing Proposals 111

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Measuring Success in B2B Industrial Marketing Let’s be honest, C-suite executives care more than just traffic and TOFU lead counts.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Atomic Reach

FEBRUARY 23, 2023

Despite this, many brands still struggle to measure the value of their influencer marketing efforts. Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. This forces marketers to ensure they’re getting the most out of their investment.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Litmus

SEPTEMBER 7, 2021

Roll out AI selectively by addressing tightly-defined and measurable use cases. Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Seismic

JANUARY 30, 2023

Competition motivates sales teams “You play to win the game.” In theory, this means that by sharing goals with leadership, reps become more accountable and, potentially, more motivated to make their mark. It can also be measured by other metrics such as the number of emails sent or meetings set.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Oktopost

MARCH 7, 2022

While theories and trending topics may not materialize in the near future, you can certainly make better decisions as a stakeholder for the long haul by using social listening data in your decision-making. This is a particularly helpful metric around branding, and understanding where you measure up to your competition.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Ledger Bennett

JANUARY 9, 2022

With subscription there is no standard return, in theory it should just increase over time. It’s a total shift towards measurable revenue. These are the measurable benefits that come with what Ledger Bennett are calling ‘The Forever Customer’.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Vision Edge Marketing

APRIL 29, 2014

There are all kinds of mathematical models-statistical models, differential equations, and game theory. These models enable us to study the effects of different actions, so we can begin to make predictions about behavior, such as purchasing behavior. As the mounds of data pile up, it’s easy to lose sight of data application.

Planning 100

Planning Work Management Paid Search Agency CMO 100

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. My theory : Google prefers affiliate content from publishers over pure affiliates because they have editorial guidelines. There is a real chance Google might not be able to handle it without drastic measures.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Biznology

APRIL 18, 2018

The end game of all that is personalization. It is measured in less data-driven ways by necessity. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. Brand value is difficult to put a price on. And that’s okay. Risks of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

SEPTEMBER 14, 2017

Creatives are forced to game the system by sizing their stories very large in case they get stuck. But a lot of managers prefer scrum because it measures productivity in a more scientific way. However it is measured, productivity growth has slowed way down in the last decade, as this chart shows. Creativity cannot be time boxed.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Martech Advisor

MARCH 13, 2020

While it's impossible to anticipate when a crisis will hit your business, you can ensure to take the right measures so that you can swiftly manage it when it occurs. Up your social listening game and proactively respond and reach out to customers to reply to their queries, complaints, and seek feedback. Closing Thoughts.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Engagio

APRIL 25, 2018

Listen to ABM expert John Hurley, Head of Product Marketing at Radius, to understand what it takes to move from theory to successful practice. Hear from Maneeza Aminy, CEO of Marvel Marketers, as she presents the new MMAP model (Marvel Marketers Adoption Path) to help you measure the adoption of marketing tool?

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. The “generate” button lets Google measure how interested users are in AI results and test engagement (I noticed clicking it will expand AI Snapshots by default in my next searches). That's where SEOmonitor comes in.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Ontraport

APRIL 27, 2021

Then you set yourself up to track and measure the progress of your prospects and customers through that lifecycle. This isn’t a theory. This is the whole game. And, as they say, “What gets measured gets managed.” So, measure this. If you haven’t got this nailed down in your business, you are doing it wrong.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Ranking 111

Sprout Social

JUNE 23, 2021

Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections. If you’ve been following Insights over the past few years, you’ve likely read how social listening can be a game-changer for every department of a modern business. Get more out of research .

Differentiation 95

Differentiation Social Media Media Aggregators 95

Engagio

DECEMBER 28, 2020

Investment in B2B measurement solutions will increase. ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. However, as ABM leans into a customer-centric approach, there is a real absence of measurement capabilities to determine impact and engagement. That’s the new game.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

BenchmarkONE

DECEMBER 8, 2020

And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . Among other things, this guide reports that Google is looking for purpose, authority, and validation—measured in part by link accumulation. .

Lead Ranking 90

Lead Ranking Lead Scoring SEO High Quality Lead 90

SalesIntel

JULY 8, 2021

You can’t manage what you don’t measure. Sales is, at its core, a numbers game. While this sounds good in theory, there are a few problems with such an approach. Yes, there is a human side, but even their effectiveness ultimately boils down to a spreadsheet. That said, numbers aren’t just about performance either.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Ontraport

APRIL 27, 2021

If you’re not tracking and measuring the progress of your prospects and customers, you are doing it wrong. This isn’t a theory. This is the whole game. And, as they say, “What gets measured gets managed.” So, measure this. What’s my “customer lifecycle”? That work is the real work of business building.

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

SmartBug Media

JULY 10, 2020

The other dimension is interest, which is mostly a measurement of how engaged a lead is with your company. The template below is based on a template by Clayton Christensen, a Harvard Business School Professor and pioneer of the ”Jobs to Be Done” theory. The ‘jobs to be done’ framework is a game changer for sales enablement teams.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Most, if not all, B2B companies start as sales-led organizations, meaning that they build processes and operational models to measure sales impact. You can’t improve what you don’t measure. Sign me up. Keep it up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. There is some research around this theory that is worth considering. It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

NuSpark Consulting

DECEMBER 29, 2013

That’s what these networks and platforms need to measure in order to optimize performance across their thousands of sites they represent for the advertiser. Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” PEMI: Plan-Execute-Measure-Improve.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

ClearVoice

APRIL 30, 2020

Sure, it’s fun to sell products in theory, but what happens if the items overshadow the rest of your brand and messaging? And while this seems like a great problem to have in theory, it could affect your long-term bottom line. Will you be able to reclaim your heritage if everyone is only interested in swag? Are you diluting your brand?

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Lake One

APRIL 9, 2019

Measuring sales and marketing alignment may differ slightly from company to company, but there are several KPIs that hold value across the board. Every company’s end game is to make money, therefore, everyone should be working towards the common goal of generating revenue. Download our Ultimate Guide to learn more. Overall Revenue.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Planning 40

Heinz Marketing

MAY 18, 2020

It was just the simple fact for us that sleep affects, as far as I can tell, every measurable thing that we do know about human functioning, sleep has an effect on that measure. Basically what this theory proposes is that there’s only two ways to get the benefits that I just talked about. That should be shocking, right?

Top of Funnel 123

Top of Funnel Peer-to-peer Case Studies B2B Sales 123

DemandBase

MARCH 4, 2019

Our intent was to deliver strategy, creative, martech and measurable results on a global scale. Our stated purpose at Stein IAS is to further the theory and practice of B2B marketing. Creativity in B2B has come a long way over the 30 years I’ve been in the game, and it’s now a crucial advantage. And that’s just what we’ve done.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Buzz Marketing for Technology

NOVEMBER 17, 2011

We approached this space through the lens of Chaos Theory and non-linear mathematics. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Affect/Emotional reading is the name of the game. That itself puts us in a category of one. We are an engine! Of course I know of NLP, LSI, DA, etc.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but).

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

seo.co

JANUARY 6, 2022

With an SEO agency, you can point out a lack of progress and force them to step up their game if they want to keep you as a client. If your ultimate priority is getting hard, measurable results and growing with the times, an agency might be best. It’s one thing to understand SEO in theory. You won’t be able to grow as quickly.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but).

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

chiefmartech

JANUARY 16, 2017

The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. Graph theory and algebraic topology are not artificial intelligence. The methods of network science allow them to comprehend it.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40