Four Models Every Marketer Should Master

Measure Up Marketing

There are all kinds of mathematical models-statistical models, differential equations, and game theory. Customer Centricity Marketing and Sales Alignment Marketing Models Analytics CMO customer centricity data market research Marketing marketing alignment marketing analytics marketing data Marketing Effectiveness marketing management marketing measurement marketing models marketing performance management marketing performance measurement marketing strategy sales and marketing

Creative Marketing in a Data-Driven Culture

Oracle

You’ve cited “measurebation” as a fetish for obtaining or analyzing measurements. First of all, it may be used to create the wrong kind of metrics – based on chasing what is measurable, not what is important. Our models need to acknowledge this – and marketing needs to push back sometimes against the constant demands for more “accountability” Can you speak to the “game theory” as it relates to the notion of customer loyalty? .

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Marketer’s guide to data-driven marketing attribution

ClickZ

The number of times buyers have transitioned between two states is converted into a probability, and the complete graph can be used to measure the importance of each state and the most likely paths to success. We also evaluated the Shapley model from cooperative game theory.

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. This measure makes for a nice KPI to add to your reports. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place.

RFP 126

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. This measure makes for a nice KPI to add to your reports. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place.

RFP 116

Book Review: The Logic of Life

WebMarketCentral

A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. For those jobs, managers need a more holistic, all-encompassing measure of performance." This leads to a discussion of "tournament theory"—paying employers based on their performance relative to each other, as in a tennis tournament.