KoMarketing Associates

NOVEMBER 6, 2019

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. This is compared to just 11.5% who only said “somewhat” and 11.5% who stated “not at all.”. are “very optimistic.”

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Cons: Lower Conversion Rate: MQLs have a lower likelihood of converting into sales compared to HQL. Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Why are less marketers ‘advanced’ in ABM this year compared to 2016? What was the most interesting statistic/finding in the report to you? That number has significantly increased to 81 percent for 2017.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.) Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.). Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 107

Marketing Attribution Enterprise Management Work Management Marketing Management 107

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks.

Analytics 90

Analytics Tools Best Practices Tagging 90

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? That’s a pretty impressive stat!

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Key B2B Buyer Journey Statistics to Learn From . The latest B2B buyer journey statistics should inform enhancements to your customers’ journey.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. B2B interactive marketing spending will climb to nearly $4.8

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Only B2B

JUNE 19, 2023

Furthermore, BANT-qualified leads have an astounding 202% higher chance of converting into sales compared to non-qualified leads. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Golden Spiral

MARCH 10, 2022

A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

ANNUITAS

AUGUST 5, 2014

Even worse, recent studies show that organizations are inexplicably duping themselves into believing they are maturing, when statistics show otherwise. Author: Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS. Blog B2B Marketing Buyer''s Journey buyer-centricity buyers Content marketing strategy Corporate Executive Board sales funnel'

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. Google Quality Ratings Guideline (Version 5.0). Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks.

Analytics 81

Analytics Tools Best Practices Tagging 81

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form. It would be weird.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Porch Group Media

SEPTEMBER 12, 2019

Many brands understand the importance of these three broad areas as related to the customer experience, but let’s dive a bit deeper and some statistics you may not be aware of. Forrester). A good customer experience means your customers spend more (Temkin Group): 86% of buyers are willing to pay more for a great customer experience.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population).

Social Media 161

Social Media Media Stats Statistics 161

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. of the online population), compared with just 65.1% How does consumption of online media compare with consumption of other media? The Media Audit gives yet another set of statistics on time by medium.

Spending 120

Spending Media Mobile Advertising Forrester 120

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

ANNUITAS

SEPTEMBER 21, 2010

However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. These statistics indicate that for many companies, the lack of effectiveness in lead generation comes from ignoring the leads they already have.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% year-over-year increase in annual revenue, compared to 3.4%

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Golden Spiral

APRIL 18, 2019

interactive tools and ongoing quarterly programs focused on management issues to help bankers compare their performance to their competitors’. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape. ABA Banking Journal. flagship magazine and news site. ABA Benchmarking Programs. ABA Survey Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. 77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies. Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

EveryoneSocial

JULY 31, 2018

Some quick content marketing statistics: The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester. What’s missing in the current content compared to your research? Without proper research and analyzing, your company content will quickly become the jester.

Research 79

Research Effectiveness Brand Identity Branding 79

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Twitter Statistics. Instagram Statistics. more interactions compared to images and 18.6% more interactions compared to carousels.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. Comparing key marketing metrics against financials will uncover uptrends, dips, and seasonal impact.

PPC 40

PPC Advertisements Advertising SEM 40

SugarCRM

DECEMBER 17, 2015

There are plenty of statistics and real life examples out there to support them. You can then compare vendors based on capabilities as well as other factors like pricing, reputation, service, etc. The benefits of marketing automation are no lie. Build a Roadmap. What will your short and long term implementation efforts look like?

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Lead Scoring 50

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube Usage Statistics. Generation X (39 – to 53 – year-olds) watch more than 1.5

Youtube 64

Youtube Statistics B2B Marketing B2B 64