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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). What is SEM?

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

What are some of the features of a marketing automation solution that search engine marketers will find of value / importance? Search engine marketers are typically amazing at getting the right traffic to their website. Marketo is a powerful addition to any search engine marketing campaign.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

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New Parse.ly Features: Campaigns and Goals now viewable in the Overview

Parse.ly

In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals and Campaigns, a quick primer on those features. Now, Overview includes features like Campaigns and Goals, which helps our customers “keep the main thing, the main thing.” Why is this exciting? Get a Parse.ly

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#SMX East 2016: Search Engine Marketing Strategies & Top 5 Takeaways

QuanticMind

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. 2) Search engine marketing strategies power rapidly-developing retargeting tactics. Here are our top takeaways.

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The latest AI-powered marketing tech releases

Martech

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. Now, here are this week’s new AI-powered martech products, features and enhancements.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. Users are not only conducting personal searches, but search engines are also being used in business settings. percent) had invested in search engine marketing.