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Apple Quietly Acquires Parisian AI Startup Datakalab 

Valasys

24 th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices.

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Implement Augmented Reality Features.

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4 Cost-Effective Ways to Track Part-Time Employee Working Time

Valasys

Keeping track of part time employee work hours is crucial for startup business owners. Startups may successfully simplify their operations with reliable data and easy time management. Ideal for startups with scattered or remote staff, as it can be without physical presence. Apps for tracking employee time can help with that.

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AI-powered martech releases and news: April 4

Martech

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. My favorite quote from the article, “Microsoft, for example, is using OpenAI’s latest software for its AI features. Aarki’s new AI platform optimizes bid prices for mobile marketers. In 2022, OpenAI had $544.5

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

ICT Tracker is an augmented reality (AR) mobile app for digitizing project progress data collection from construction projects. This is my second startup. As a startup, and now scaling up, we’re always in a discovery phase as to where the market is and who our customers are. Here’s their story. The Product. The Takeaways.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

chiefmartech

Think about it: there haven’t been any real earth-shattering changes to SaaS, social media, or mobile over the past five years. Faster, cheaper, easier to use, more features, etc. That’s not to say there isn’t still a huge amount of value in SaaS, social media, and mobile. Social Media. It just couldn’t.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Each of them features nuances, but they share the end goal of increasing the total addressable market. Expansion by developing a new product.