Anyword

OCTOBER 10, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. There’s been talk for a long time about the duopoly. September Data.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Spiralytics

MAY 30, 2024

Social networking platforms Social networking platforms like Facebook, X (formerly Twitter), and LinkedIn allow people to connect, share ideas, and build relationships. Instant Messaging platforms Instant messaging platforms like Facebook Messenger, Viber, and WhatsApp allow users to communicate with each other over the internet in real-time.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Content marketing can often times feel like you’re just riding waves of trends. Google Web Stories.

Google 124

Google Content Marketing Content Verticals 124

Convince & Convert

JULY 17, 2015

That high percentage of traffic is also a problem. By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. No more getting 90 percent of traffic from one site.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Instagram – acquired by Facebook. In many (most?)

Training 215

Training Planning Work Management Marketing Management 215

Contently

AUGUST 17, 2016

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages.

Facebook 60

Facebook Brand Identity Branding Segmentation 60

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform. More than 500 million people watch videos on Facebook.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. No matter the vertical you are marketing in, chances are, you have a list of customer email addresses.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Unbounce

AUGUST 26, 2021

form-fill and click-through pages) Pages with traffic from different ad channels (e.g., social, paid search, organic search) Pages with traffic from different devices (e.g. The vertical lines represent the range of the remaining pages, excluding extreme outliers. mobile and desktop). Some bonus info for the real data-heads.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

SocialPilot

FEBRUARY 6, 2024

2% 1% Facebook 2% 1.5% 57% of marketers use Facebook for influencer marketing Just like Instagram, Facebook is owned by Meta and is another darling among marketers. It is estimated that nearly 57% of marketers use Facebook for influencer marketing campaigns. 1.25% 1% YouTube 3.5% billion times) #instagood (used 1.7

Statistics 100

Statistics Advertising Agencies Paid Search Agency Allocation 100

Sprout Social

JUNE 30, 2021

Facebook and Facebook Messenger followed not long after that. Facebook Stories. Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use. For years, Snapchat was the only platform with this disappearing content feature. Instagram Stories.

Social Media 132

Social Media Media Curation Twitter 132

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Content Standard

DECEMBER 29, 2015

But, in a blog post published this month , Facebook has finally confirmed what every marketer has hoped for some time now: With some careful planning, social media may have a direct effect on SEO and paid search campaigns. Perhaps desktop users are more willing to click trough an ad rather than to go do a unique search.

Paid Search Agency 40

Paid Search Agency Facebook SEO Effectiveness 40

Parse.ly

MARCH 18, 2021

Arendt also looked at the trends in traffic referral sources across our network and found that nearly every referral platform saw a hike in traffic March 2020. times more traffic from social platforms than content from brands did. Referral Sources 2019-2020.

Content 105

Content Aggregators Webinar Metrics Verticals 105

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Content marketing can often times feel like you’re just riding waves of trends. Google Web Stories.

Google 62

Google Content Marketing Content Verticals 62

KoMarketing Associates

JUNE 26, 2018

This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments. Brand-based keyword search traffic may lead to the highest quality site visitor, outside of direct traffic referrals. Final Thoughts.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Webbiquity

JANUARY 28, 2016

The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter).

Aggregage 100

Aggregage Curation Aggregators B2B 100

Convince & Convert

MAY 10, 2016

With 18 years of experience at Cox Communications, Martin heads a team that oversees the evolution, placement, and evaluation of social that appeals to several different verticals. Why a million Facebook followers doesn’t mean instant conversions or customer relationships. Cox Blue on Twitter , Facebook , YouTube.

Skype 94

Skype Verticals Youtube Impressions 94

Convince & Convert

FEBRUARY 20, 2015

Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Content Standard

AUGUST 29, 2018

” He cites SimilarWeb stats for the US that show traffic to the top 100 sites is 58% mobile but rises in “snackable” media categories such as sports and entertainment news (~70% mobile), and “vice” categories such a gambling and adult sites (80%+ mobile). The secret is to go vertical.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g.,

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Kevin Indig

JUNE 19, 2023

Because why still be on Google when you don’t get traffic because Google uses your content for direct answers? Mia Sato published an article on The Verge about companies that benefit from Google traffic but need to optimize for it (I chose not to comment on some of the one-dimensional coverage of SEO).

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Digilant

APRIL 10, 2020

of respondents said they would use Facebook more, 43.1% And, a month later, the survey results seem to pose true as platforms are releasing traffic and usage updates. Instagram and Facebook soared by over 50 percent (more on the troublesome side of this in the Facebook post coming soon).

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Digilant

APRIL 10, 2020

of respondents said they would use Facebook more, 43.1% And, a month later, the survey results seem to pose true as platforms are releasing traffic and usage updates. Instagram and Facebook soared by over 50 percent (more on the troublesome side of this in the Facebook post coming soon).

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Salesforce Marketing Cloud

JUNE 30, 2022

If traffic is dropping from a top-quality lead source, we react quickly because of the expected downstream effect. Customer insight and interest is valuable, and social platforms like Facebook and LinkedIn generate revenue by offering targeted advertising that uses the customer data they’ve collected. We now do this on all our forms.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

BenchmarkONE

MAY 27, 2021

When Facebook released its chatbot platform in 2016, many in the marketing world thought that chatbots would be the next great digital channel, and with good reason. Regardless of the industry or vertical, it was someone’s job to help consumers complete the buying process. Most ad campaigns, for example, yield sub-10% conversion rates.

Top of Funnel 59

Top of Funnel Conversion Rate Conversion Digital Marketing Funnels 59

KoMarketing Associates

JULY 11, 2019

Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. This vertical PowerPoint takes up much more space in the feed, so people are more likely to notice it when it first gets published. The reach for LinkedIn is also excellent (especially compared to Facebook). Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

ClearVoice

OCTOBER 5, 2020

This was before Instagram was really a thing… and even Facebook (at the time) was mostly just a place to see photos of “friends” and their families living their best curated lives amid a tidal wave of other random feed flotsam. A seductive place to stir the creative juices. Here’s what Pukonen had to say.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. But where do you start? Nurture Your Email Subscribers.

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52

Magisto

JANUARY 13, 2020

Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. If you are creating stories, you should read The Complete Creative Guide -Instagram Story Dimensions.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

SEPTEMBER 17, 2018

In recent years, we've seen the power of video on the internet -- Facebook alone gets eight billion average daily views , and YouTube's video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). In fact, a Cisco report predicts internet video traffic will account for 80% of total Internet traffic by 2019.

Verticals 73

Verticals Press Youtube Video Marketing 73

Sprout Social

SEPTEMBER 24, 2018

500 million people watch Facebook videos every day. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. Here are a few facts to keep in mind: Videos are vertical and full screen. It’s no big surprise since Buzzfeed has been making vertical videos on Snapchat Discover for years now.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Buffer

DECEMBER 4, 2019

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. Social Media Messenger sales have been massively outperforming email Social media referral traffic to online stores has grown more than 100% in the past two years, more than growth of any other channel.

Social Media 98

Social Media Rules Media Click Rate 98