Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Optinmonster

AUGUST 9, 2024

It’s a noisy world out there, and marketers have to constantly work to get their messages noticed. In this article, I’ll discuss the art of visual storytelling and show how you can use visual narratives to increase engagement and win more leads with your content marketing. ” call-to-action (CTA).

Storytelling 88

Storytelling Examples Ad Building Tips 88

Marketing Insider Group

FEBRUARY 5, 2025

In fact, 43% of companies believe better customer service is the main benefit of marketing automation. Instead of manually performing routine activities, like following up via email or updating customer records, your automation tools complete these actions automatically based on pre-defined rules or triggers.

Efficiency 167

Efficiency CRM Automation Marketing Automation Services 167

Spiralytics

FEBRUARY 3, 2025

Emotional marketing doesnt just capture attentionit taps into a persons most fundamental desires, values, and experiences. Check out the psychological principles behind this marketing tactic, how it compares to rational advertising, and emotional appeal ad examples in this handy guide. The answer lies in psychology.

Advertisements 62

Advertisements Advertising Examples Urgency Marketing 62

Martech

JULY 24, 2024

This is a common problem with modern marketing tools. Step 1: Turn on integrations Most marketing tools have built-in integrations. Below, you can see an example for Napier. For example, we use Instantly.ai For example, we don’t need to use both Google Analytics and SharpSpring for website analytics.

Marketing Automation Services 119

Marketing Automation Services API Marketing Analytics Tools Trigger Marketing 119

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing AI 124

Marketing AI Enterprise Management Work Management Marketing Management 124

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Send behavior-triggered emails.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Worst case, it creates an annoyance that sets a tone for the relationship that will deter any future attempt to engage.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

WordAgents

APRIL 15, 2025

When your content strategy tilts too heavily toward promotion, several predictable consequences follow, each more damaging than the last: The Engagement Cliff If your social media accounts become non-stop promotional channels, followers quickly develop what many marketers call “promotion fatigue.”

Social Media 195

Social Media Promotion Media Business 195

markempa

DECEMBER 4, 2024

Here’s a Shocking Truth About B2B Marketing: Many companies are running blind. Measure What Matters Track the average deal size Monitor the sales cycle length Measure customer lifetime value Example Ideal Client Profile Here’s an example of an ICP that you can use for inspiration.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Paid Search Agency Companies 120

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. Processing.

Urgency Marketing 126

Urgency Marketing Ethics Lead Ranking Transparency 126

Martech

DECEMBER 19, 2024

For example, instead of multiple links in the same section, offer a single, clear next step. Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing.

Urgency Marketing 123

Urgency Marketing Act-On Trigger Marketing Click Rate 123

Martech

MARCH 12, 2025

Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. Example: “You left something behind! Example: “Get 10% off if you complete your purchase within the next hour.” Educational resources such as quick-start guides or how-to videos.

Automation 111

Automation Urgency Marketing Marketing Automation Services Click Rate 111

Martech

OCTOBER 28, 2024

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. Here’s an example of what you might see.

B2B 133

B2B Marketing Automation Services Ideal Customer Profiles Display 133

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Martech

MARCH 7, 2025

Dig deeper: Tools and resources: Getting started with Google Analytics 4 GA4 vs. UA: Key differences in session tracking In the old days of Universal Analytics, a new session was triggered when a user first landed on the website and the GA tracking code was activated. Helps marketers understand which sources drive the most engagement.

Cost Per Click 108

Cost Per Click Marketing Analytics Tools Advertising Mediums Trigger Marketing 108

Trade Press Services

APRIL 28, 2025

For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. With the right prompts for generative AI (GenAI) tools like ChatGPT, Microsoft Copilot, and Jasper, marketers can simulate buyer conversations, extract insights from raw data, and even fill in the gaps when feedback is sparse.

Top of Funnel 97

Top of Funnel Marketing Management B2B Marketing Marketing AI 97

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Marketing Insider Group

OCTOBER 12, 2021

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. Hone Your Craft With These B2B Marketing Books.

B2B Marketing 362

B2B Marketing B2B Word of Mouth Work Management 362

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Here at OptinMonster, we’ve spent over 10 years helping small businesses automate their onsite marketing. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Automation 102

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Martech

MARCH 31, 2025

Research shows it boosts dopamine, that feel-good brain chemical, making us more likely to trust and stick with brands that trigger it. With AI analyzing everything from old emails to voice recordings to smartwatch data, you can craft hyper-specific memory triggers or emotionally charged moments. Get it right and youre a hero.

Brand Identity 122

Brand Identity Branding B2B Loyalty 122

Optinmonster

MARCH 5, 2025

Why Focus on Email Capture for Marketing? Show Each Optin at the Right Time With Multiple Triggers 15. Perfectly Time Your Optins Why Focus on Email Capture for Marketing? Email capture is an important part of any digital marketing strategy. Not sold on the benefits of email marketing? Verify Your Leads 2.

Lock-In 98

Lock-In Marketing Qualified Leads Lead Leads 98

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing? But people dont always say what they really think.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Scoring 98

B2BMarketing.net

DECEMBER 19, 2024

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B. Plutchik’s Wheel of Emotion diagram – overlaid with trends from the B2B Marketing Awards So what can we learn?

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

Marketing AI 125

Marketing AI Enterprise Management Work Management Lead Ranking 125

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Segmentation 93

Segmentation Planning Work Management Lead Ranking 93

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Top of Funnel 89

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 89

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 121

Deliverability Tactics Email Marketing Work Management 121

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96