Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Let’s get started.

Open Rate 111

Open Rate Tips CAN-SPAM Segmentation 111

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Segmentation 96

Segmentation Planning Work Management Lead Ranking 96

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 124

Deliverability Email Marketing Tactics Work Management 124

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Still, the explosion in U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. Now they’re left wondering, “what now”?

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Marketing Insider Group

OCTOBER 25, 2021

Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. But you know from your own email account that inboxes get flooded with marketing emails every single day. Best practices for optimizing email ROI. Grab attention with your subject line.

ROI 352

ROI Email Marketing Planning Content 352

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. Begin by checking your open rates.

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Top of Funnel 91

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 91

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Weekends have the lowest open rates than on weekdays.

Response Rate 221

Response Rate Marketing & Strategy Open Rate CAN-SPAM 221

Zoominfo

DECEMBER 20, 2019

Do you have time to read through a million examples of email subject lines to find the best ones? We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

SendX

JUNE 8, 2020

Your customers open their email. They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right and center without even opening them. Personalizing your email marketing creates an abundance of benefits. Hubspot has found this technique to work very well.

Email Marketing 221

Email Marketing Personalization Paid Search Agency Trigger Marketing 221

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. Easily scale up your marketing strategy.

Marketing Automation Services 278

Marketing Automation Services Marketing Automation Email Marketing Automation 278

Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing? But people dont always say what they really think.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Scoring 98

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. Unfortunately, no.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. Blog Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. Do you know the average open rate for an email? Not sure where to start? It’s about 80%.

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Email marketing is getting tricky like never before. Email marketing is getting tricky like never before. A study suggests that emails with personalized subject lines get 26% more opens. It’s not a secret anymore.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

SendX

SEPTEMBER 21, 2020

Many eCommerce companies and other businesses that acquire leads and generate sales online agree that email marketing is one of the most effective methods that help generate the most profit. Although email marketing has been around for quite a while, it hasn’t become obsolete. What is Email Marketing? You can also attach files.

Email Marketing 273

Email Marketing Paid Search Agency Work Management Marketing Management 273

Marketing Insider Group

SEPTEMBER 14, 2020

Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.” — Forbes. Marketers want to connect with their audience, and email is one of the most effective ways to do this. A more scalable marketing strategy.

Automation 265

Automation Ad Building Digital Marketing Funnels Eye-Tracking 265

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

SendX

MARCH 18, 2021

Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. The answer lies in what marketers call “ user feedback.” Improve your marketing strategy There’s no better way to improve your marketing strategy than by getting ideas out of your customer’s mind.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Martech

MAY 21, 2025

It then cross-references that data with your site visitors to provide a full picture of which companies are in-market. How it helps you This is a huge step forward for teams running account-based marketing (ABM) or outbound prospecting. How it helps you This update is all about data quality.

Hubspot 75

Hubspot Enterprise Management Lead Ranking Work Management 75

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. And that is where conversion rate optimization will play a vital role. This makes conversion rate optimization a recurring need. What is Conversion Optimization?

B2B Sales 270

B2B Sales Top of Funnel Peer-to-peer Conversion 270

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. As you can see from the example below, most people have lots of email in their inboxes. The subject line is the first thing that subscribers see.

Open Rate 89

Open Rate Practices Best Practices Urgency Marketing 89

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 180

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 180

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Demand Generation Agencies 108

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 108

Optinmonster

OCTOBER 27, 2024

Connect OptinMonster with your email marketing platform, like Mailchimp or Aweber, to automatically add new subscribers to your email list. Place a Signup Button on Your Email Marketing Campaigns Your email marketing campaigns can help promote themselves. Another giveaway option is to use a spin wheel optin form.

Top of Funnel 98

Top of Funnel Marketing Automation Services Work Management Deliverability 98

Optinmonster

JULY 8, 2021

25 Email Popup Examples. Here’s an example of what a lightbox popup looks like: Over time, people have come to refer to many different email optin campaigns as “email popups.” OptinMonster is the best lead generation software on the market, and the tool you need for faster growth.

Practices 128

Practices Examples Paid Search Agency Best Practices 128

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature. Better demand generation.

Top of Funnel 269

Top of Funnel ROI Ideal Customer Profiles Marketing Management 269

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel?

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Vision6

SEPTEMBER 23, 2024

Email marketing remains one of the most powerful tools for businesses to communicate with their audience, whether it’s driving engagement, nurturing leads or boosting conversions. But the success of an email marketing campaign hinges on one crucial factor: deliverability. If your emails consistently generate low engagement (e.g.

Deliverability 52

Deliverability Practices CAN-SPAM Best Practices 52

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” So, if you wanna get started sending welcome emails like a boss, read on to see what to include in that first email—we’ve even included seven awesome examples! 7 Examples of Welcome Emails That Will Boost Brand Loyalty.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Learn from the Pros

JANUARY 7, 2025

Email marketing isnt going anywherebut its not staying the same, either. Weve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesnt cut it anymore. The results were eye-opening: 37% struggle with getting more opens and clicks.

Lead Ranking 52

Lead Ranking B2B Marketing Automation Services Lead Scoring 52