Martech

MARCH 12, 2025

Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Example: “You left something behind!

Automation 113

Automation Urgency Marketing Marketing Automation Services Click Rate 113

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. 6X higher transactional rates.

Email Marketing 349

Email Marketing Personalization Psychographics Marketing & Strategy 349

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 124

Deliverability Email Marketing Tactics Work Management 124

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 118

Martech

MARCH 7, 2025

Dig deeper: Tools and resources: Getting started with Google Analytics 4 GA4 vs. UA: Key differences in session tracking In the old days of Universal Analytics, a new session was triggered when a user first landed on the website and the GA tracking code was activated. Bob searches on Google for XYZ and clicks on XYZ.com.

Cost Per Click 110

Cost Per Click Marketing Analytics Tools Advertising Mediums Trigger Marketing 110

Martech

DECEMBER 19, 2024

Below are practical strategies to help you craft CTAs that drive engagement and clicks. For example, instead of multiple links in the same section, offer a single, clear next step. For example, instead of Download our guide, use Dont miss the trends shaping 2024. When overwhelmed by too many options, they tend to choose nothing.

Urgency Marketing 126

Urgency Marketing Act-On Trigger Marketing Click Rate 126

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Segmentation 96

Segmentation Planning Work Management Lead Ranking 96

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Power words are descriptive, persuasive words that trigger an emotional response.

Copywriting 342

Copywriting Click Rate Urgency Marketing Lead Scoring 342

SmartBrief - Marketing

SEPTEMBER 23, 2024

It considers factors like length, sentiment and emotional appeal, among others, before providing a rating. The idea is to find the perfect mix that will catch your audiences’ attention and convince them that your content marketing is worth their time. It then provides an average score and suggestions on how to improve it.

Effectiveness 119

Effectiveness Click Rate Mobile Advertising Curation 119

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Email marketing is getting tricky like never before. In the past, marketers would send batches of emails to subscribers and get great results. Studies have shown that personalized emails have great conversion rates.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Top of Funnel 91

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 91

SendX

FEBRUARY 11, 2021

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Email Marketing 397

Martech

NOVEMBER 14, 2024

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Analytics 132

Analytics Ideal Customer Profiles Touchpoints Customer Satisfaction 132

markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. For example, I get emails often from companies that “know” me — in some cases, I’m their customer — but their emails don’t show it. Marketing isn’t something you do to people.

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. Easily scale up your marketing strategy.

Marketing Automation Services 278

Marketing Automation Services Marketing Automation Email Marketing Automation 278

Optinmonster

MARCH 5, 2025

Why Focus on Email Capture for Marketing? Show Each Optin at the Right Time With Multiple Triggers 15. Perfectly Time Your Optins Why Focus on Email Capture for Marketing? Email capture is an important part of any digital marketing strategy. Not sold on the benefits of email marketing? Verify Your Leads 2.

Lock-In 98

Lock-In Marketing Qualified Leads Leads Lead 98

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. This targeted approach makes landing page funnels highly effective in boosting your conversion rate. Updated on January 6, 2025. 14 min read Ahh, the funnel.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. Here are several examples of real-time signals that ZoomInfo now tracks for our customers. In fact, only 16% of B2B companies reach sales and marketing alignment.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 367

Work Management Marketing Management Email Marketing Planning 367

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. Like in the example below: The common cause? Like in the example below: The common cause? Take Preply as an example. And that figure is only expected to grow.

Traffic 106

Traffic Top of Funnel AIO Lead Ranking 106

SendX

JUNE 8, 2020

They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right and center without even opening them. Personalizing your email marketing creates an abundance of benefits. Your customers open their email. Hubspot has found this technique to work very well.

Email Marketing 221

Email Marketing Personalization Paid Search Agency Trigger Marketing 221

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Here at OptinMonster, we’ve spent over 10 years helping small businesses automate their onsite marketing. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 102

Martech

MAY 21, 2025

It then cross-references that data with your site visitors to provide a full picture of which companies are in-market. How it helps you This is a huge step forward for teams running account-based marketing (ABM) or outbound prospecting. How it helps you This update is all about data quality.

Hubspot 75

Hubspot Enterprise Management Lead Ranking Work Management 75

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Facebook 101

Facebook Social Marketing Work Management Marketing Management 101

Martech

MARCH 20, 2025

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

Hubspot 105

Hubspot Enterprise Management Forecasting Best Practices 105

The Point

APRIL 4, 2024

Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% It’s long been a truism in B2B marketing leads should receive follow-up communication immediately, and that speed of response is a critical factor for conversion rates.

Trends 293

Trends B2B Thought Leadership B2B Content 293

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Optinmonster

NOVEMBER 21, 2024

Timing and Triggers 2. Examples include: Full-Screen Popups : These cover the entire screen and force users to interact before they can view the content. The User Experience Connection Beyond SEO penalties, intrusive popups can lead to high bounce rates. Size and Placement 3. Mobile Optimization 4. Clear and Easy Dismissal 5.

Lead Ranking 69

Lead Ranking Lead Scoring SEO Optimization 69

SendX

SEPTEMBER 21, 2020

Many eCommerce companies and other businesses that acquire leads and generate sales online agree that email marketing is one of the most effective methods that help generate the most profit. Although email marketing has been around for quite a while, it hasn’t become obsolete. What is Email Marketing? You can also attach files.

Email Marketing 273

Email Marketing Paid Search Agency Work Management Marketing Management 273

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. What is retargeting?

Cost per Lead 279

Cost per Lead Urgency Marketing CPL Landing Pages 279

Marketing Insider Group

OCTOBER 25, 2021

Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. But you know from your own email account that inboxes get flooded with marketing emails every single day. Best practices for optimizing email ROI. Grab attention with your subject line.

ROI 352

ROI Email Marketing Planning Content 352

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362