Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Vision6

APRIL 19, 2023

An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. With the right approach, these emails can become a key part of your marketing strategy, driving customer retention and loyalty over the long term. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. For instance, when I revamped my website’s ‘Above the Fold’ area, I noticed a 30% decrease in bounce rate within the first month. In this example, two stories stand out.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

Optinmonster

DECEMBER 27, 2023

Are you struggling to improve your website conversion rate? If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. How Does Scarcity Marketing Work?

Examples 77

Examples Conversion Urgency Marketing Amazon 77

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Power words are descriptive, persuasive words that trigger an emotional response.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). A well-targeted reminder helps consumers as well as businesses.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is an example of cross-selling? Let’s stick with the cellphone example. What is Upselling?

Examples 120

Examples Tips Cross-Selling Bundling 120

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. Why Are Chatbots Important for Your Marketing Strategy?

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Here’s a great example from Catalina Crunch ’s early bird campaign.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Ideal Customer Profiles 124

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 124

Vision6

OCTOBER 12, 2020

We don’t like to brag but email marketing is the clear winner when it comes to helping Nonprofits find, grow and keep their donor base. So here are 6 nonprofit email examples to provide some inspiration for your next campaign. Email Example. This will look like a desperate cry for help and may end up triggering spam filters.

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from. 13 eCommerce Personalization Examples. What Is Ecommerce Personalization?

eCommerce 103

eCommerce Personalization Examples Webinar Metrics 103

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. Click here to get started ?. Do Exit Popups Work?

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers.

SMS 52

SMS Examples Marketing Management Opt-out 52

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” So, if you wanna get started sending welcome emails like a boss, read on to see what to include in that first email—we’ve even included seven awesome examples! 7 Examples of Welcome Emails That Will Boost Brand Loyalty.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. laws means even marketers who only market within the U.S.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? In the world digital marketing, every touchpoint with your audience matters. Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Marketers are adjusting strategies to focus on stories. Demand for responsive display ads triggers more features.

Trends 109

Trends Examples Content Marketing Verticals 109

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns.

Opt-in 92

Opt-in Opt-out CAN-SPAM Deliverability 92

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. But, email personalization takes time and effort to perfect – especially if your resources are spread thinly on a small marketing team. An insurance company for example may segment lists by age, income, occupation, and car ownership.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. But your email design can also encourage your customers to click and convert. Learn smart ways to implement email automation.

Deliverability 98

Deliverability Copywriting Outreach Verticals 98

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? And while you can learn a lot about your target audience by doing some basic market research, the most effective method is to go straight to the source. ” Let’s turn our attention to 7 popup survey examples you can learn from.

Customer Surveys 84

Customer Surveys Examples Click Rate Copywriting 84

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

Optinmonster

APRIL 22, 2020

How are they different from marketing emails? 10 examples of stunning transactional emails that will inspire you. But the most common examples of transactional emails are messages the confirm a purchase, confirm a newsletter subscription, or simply allowing users to reset a forgotten password.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 133

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Identify and trigger behaviors Crafting a unique identity is only the beginning. The first part is here. You need action.

Ad Building 119

Ad Building Branding Brand Identity Tips 119

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. Video Benchmarks for Engagement Rates 3.1.1 Kyle Coleman Clari SVP, Marketing 2.

Practices 96

Practices Examples Best Practices Outreach 96

Martech

FEBRUARY 20, 2024

While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts.

Urgency Marketing 103

Urgency Marketing B2B Allocation CAN-SPAM 103

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 107

Email Marketing Privacy Protection Open Rate Trigger Marketing 107

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. katairobi Click To Tweet. Click To Tweet. Click To Tweet.

Features 111

Features Examples Paid Search Agency Communities 111