Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

SendX

AUGUST 31, 2021

They offer a free trial for 7 days before nudging you to get a paid plan. This email was sent after we ended the free trial and didn't sign up for the paid plan. It's clean and clear Buffer new integration email Buffer is a social media management startup. They have used the PS to encourage people to create buzz on social media.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. The post Keep Facebook on your media plan. Here’s why. That’s it — one.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. For starters, most examples of gamification in business are interactive.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. By keeping them in Upcoming, you can discuss them during your planning sessions and agree on what to include in the next sprint. Social Media.

Planning 266

Planning Examples Work Management Paid Search Agency 266

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Bionic

JUNE 30, 2022

The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly. In this latest upgrade, you got a bunch more media planning accelerators.

Media Plans 52

Media Plans Media Click Rate Software 52

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . 5 Examples of Phygital Marketing . Nope, it’s not a typo.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The post Content Marketing Examples: The Best Company Blogs from Lesser-known Brands appeared first on Marketing Insider Group. Quick Takeaways.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Did you know there are countless ways to use AI in social media ?

Examples 78

Examples ROI Planning Work Management 78

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Social media created a culture of authentic self-expression and identity-making. A 2021 study shows that social media plays a pivotal role in nostalgia marketing by creating identities and “brandings” from nostalgic brands.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Bionic

APRIL 5, 2021

Media planners, you’re going to like the new “tres comas” media planning tool. Media Plans Have Lots of Commas. When media planning, you’re often working with numbers in the thousands, millions, and sometimes billions. Introducing Bionic’s “Tres Comas” Media Planning Tool.

Media Plans 52

Media Plans Tools Media Cost 52

Buffer

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. How do they keep it up? Tip 1: Get the timing right.

Case Study 75

Case Study Case Studies Social Media Planning 75

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Bionic

AUGUST 14, 2020

Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. Media plan search tool.

Media Plans 52

Media Plans Media Multi-Channel Vendors 52

Rev

APRIL 12, 2023

Each ABM campaign requires careful planning and an intimate understanding of what will resonate with each customer segment. We’ve put together some of the best ABM examples that drove incredible results. Examples of great ABM campaigns The moment you’ve been waiting for: examples of strong ABM campaigns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Optinmonster

JANUARY 18, 2024

You can show the highest subscription plan first to draw a contrast with other, lesser-priced plans. By introducing the highest plan first, you give users an anchor for reference. If your highest plan costs $55/month and the second-highest plan costs $25/month, the latter will seem more reasonable by comparison.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. For example, users can place a virtual holiday palm tree in their own spaces, along with several interactive features.

Examples 111

Examples Branding Brand Identity Multi-Channel 111

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. To make things even more worrying, 27% of businesses don’t only lack a basic business continuity plan, but aren’t making efforts to develop one. What is a business continuity plan?

Social Media 75

Social Media Planning Media Business 75

Optinmonster

FEBRUARY 6, 2023

Some examples of digital products are video games, music, movies, apps, and e-books. For instance, a wedding planner could sell a digital wedding planning template. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services. Why Sell Digital Products?

Examples 91

Examples Product Work Management Marketing Management 91

Sprout Social

JANUARY 2, 2019

Welcome to planning season! Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. The role of social media in crisis communication. Successful crisis communication examples from the last five years. Why is it important to learn from the work of others?

Examples 112

Examples Branding Brand Identity Public Relations 112

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 90

Media Plans Planning Marketing & Strategy Marketing Strategy 90

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates. 10 ways to say ‘We’re hiring’ on social media (post examples).

Social Media 102

Social Media Creativity Examples Media 102

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. 2 know your plans for those! This CSR example works because it shows how well Grove Collaborative knows their mission and audience.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

Zoominfo

MAY 21, 2020

And we’ve got examples. If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. How to Write a BASHO Cold Email (With Tons of Examples). What is a BASHO Email? And she responded! Sounds good to us!

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Zoominfo

SEPTEMBER 25, 2019

As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. This last example was by far our most expensive campaign — but also our most lucrative. Not every campaign will be a resounding success, as shown by a few of the examples above. A great return!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Data from The Sprout Social Index™ reinforces this phenomenon, as digital natives are most likely to be concerned about the emergence of AI in social media interactions.

Marketing AI 113

Marketing AI Examples Lead Ranking Lead Scoring 113

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Phase 1: Plan your TikTok marketing campaign.

Campaigns 142

Campaigns Examples Design Planning 142

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. They may have visited your website, signed up for an email newsletter or engaged with your company on social media. How do you do that? What is sales prospecting?

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78