Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Paid Content 281

Paid Content Advertisements Advertising Ethics 281

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. For example, a blog discussing industry trends might include a graph showing year-over-year changes. Promoting blogs on social media, email campaigns, or partnerships increases their reach.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Oktopost

DECEMBER 17, 2024

Lets look at examples of powerful EGC you could leverage or suggest to your teams. Examples of employee-generated content that works 1. In this example from UpSlide, their LinkedIn audience gets a detailed look at everything that went down at their latest event for investment bankers (including pizza recommendations!),

Examples 116

Examples Generation B2B Thought Leadership Content 116

Martech

JANUARY 23, 2025

As an example, instead of simply showing a line chart of declining email open rates, tell the story: Our email open rates have dropped 15% over the last quarter, primarily due to a change in subject line strategy. Example : This months campaign performance: +10% in social engagement, -5% in email open rates. Where is the conflict?

Promotion 122

Promotion Work Management Allocation Marketing Management 122

Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. AI is accelerating everything from content creation to trendspotting to reporting, and these examples are the tip of the iceberg.

Marketing AI 121

Marketing AI Social Media Examples Media 121

Marketing Insider Group

FEBRUARY 3, 2025

For example, a B2B technology company might develop content pillars around innovation, operational efficiency, and emerging tools. Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience. Tailor promotions to match the preferences of your audience and the platforms you use.

Webinar Metrics 255

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 255

Optinmonster

AUGUST 9, 2024

I’ll show landing page examples that demonstrate how to apply the design tips. Why You Need a Landing Page 18 Best Landing Page Tips (With Examples) 1. Here is a focused landing page example from Taboola: It has 1 single offer on it: Download a free ebook to learn more about creating content for native campaigns.

Landing Pages 105

Landing Pages Examples Conversion Tips 105

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. They’re choosing to interact with your brand instead of being presented with a paid promotion.

Organization 318

Organization Media Cost Per Click Branding 318

Marketing Insider Group

AUGUST 13, 2024

For example, a blog post detailing a “7-Day Itinerary for Exploring Vienna” can captivate readers, provide valuable insights, and help them imagine their vacation to the area. This calendar should include key dates like holidays, travel seasons, and promotional events, ensuring timely and relevant content.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

Navigate the Channel

MARCH 13, 2025

Think flash mobs, but instead of awkwardly dancing to Uptown Funk, you’re promoting your business. What are Some Examples of Guerrilla Marketing? 6 Examples to Inspire Your Brand appeared first on ER Marketing. It relies on low-budget creativity, surprise tactics, and localization over costly, conventional ad campaigns.

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. For example, Instagram might require daily content, while LinkedIn may benefit from fewer, more in-depth posts.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

APRIL 22, 2025

Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. For example, a discount card fundraiser allows donors to unlock discounts at local businesses. That way, donors can publicize their support and promote your organization amongst their families and friends.

Peer-to-peer 226

Peer-to-peer Product Tips Urgency Marketing 226

Vision Edge Marketing

OCTOBER 1, 2024

For example, analyzing behavioral data can help you identify patterns and trends that explain changes in product adoption rates or which features or benefits resonate most with customers for new product development ideas.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

Sprout Social

DECEMBER 30, 2024

Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. Fortunately, weve got some YouTube Shorts ideas (with examples) to get your creative juices flowing. Highlight upcoming product releases or promotions Build buzz for an upcoming launch or promotion with Shorts. Weve got you covered.

Youtube 85

Youtube Examples Branding Brand Identity 85

SocialPilot

JANUARY 27, 2025

For example, who is engaging with your posts on LinkedIn? An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. Well, we do!

Social Media 90

Social Media Marketing Automation Services Webinar Metrics Budget Programs 90

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. For example, if a particular type of content generates more engagement, focus on producing more of that content. Making Adjustments Adjusting strategies based on data is crucial for optimizing marketing efforts.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Paid Content 298

Paid Content Planning Work Management PPC 298

Marketing Insider Group

JANUARY 6, 2025

For example, if a rental property is too expensive , people are simply going to look for another one, typically without even touring or seriously considering the rental property. Promotion Finally, you will need to consider the promotional channels you integrate into your marketing strategy. These days, there are a lot of them.

Product 167

Product Cross-Selling Marketing & Strategy Price 167

Marketing Insider Group

MARCH 24, 2025

For example, take a look at the Hello Kitty Cafe Trucks Instagram page. Some top-performing business videos rely on a certain level of humor and absurdityfor example, Duolingos owl mascot, Duo, was killed and later resurrected through a series of attention-grabbing videos. Leverage audience engagement to build community.

Small Business Marketing 185

Small Business Marketing Social Media Media Tips 185

Marketing Insider Group

JANUARY 27, 2025

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. For example, did a specific type of content drive registration better than others? Outline key periods for promotion, such as pre-event, day-of, and post-event phases.

Event Marketing 157

Event Marketing Allocation Planning Co-Registration 157

Webbiquity

APRIL 8, 2025

For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago. Distribute / promote / amplify. while others are almost timeless.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

JULY 22, 2024

Examples of actions that qualify as engagement include: Reading a Blog Post: A user spending over 10 seconds on a blog post indicates engagement. User Triggers a Conversion Event: A conversion event could include purchasing, signing up for a newsletter, filling out a contact form, or any other action you define as a conversion.

High Quality Lead 300

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 300

Marketing Insider Group

MARCH 3, 2025

Real-world examples strengthen content at this stage. Blog posts at this stage should feel informative, not promotional. Overly promotional content drives people away. Industry terms should be defined in ways that make sense for newcomers. Stories from the industry help readers connect with the topic.

Top of Funnel 251

Top of Funnel Marketing Funnels Content Marketing Ad Building 251

WordAgents

APRIL 29, 2025

Successful brands connect on a deeper level, one that transcends product features and promotional calendars. Many brands fail to recognize the danger of over-promoting on social media , focusing solely on their products instead of the purpose behind them. Patagonia offers another compelling example: What: Outdoor clothing and gear.

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Demonstrate how you have successfully applied these skills in your previous roles with specific examples. Become a Lifelong Learner.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Trade Press Services Newsletter

JULY 11, 2024

Companies like Adobe , IBM , SAP , and American Express are examples of B2B organizations that leverage brand ambassador programs. Think of influencers as partners rather than merely promoters. per $1 invested, and 78 percent of B2B marketers agree that it’s effective. Foster authentic relationships. Get creative with content.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Marketing Insider Group

JULY 29, 2024

For example, website heatmaps can help you determine how users engage with specific web pages, including the links they click, areas of the page they linger on, and areas they ignore. We’ll dive into a few personalization examples in the next section. Personalize marketing content based on donor characteristics.

Peer-to-peer 184

Peer-to-peer Planning Paid Search Agency Outreach 184

Tomorrow People

AUGUST 5, 2024

This informs all your marketing mix decisions (product, price, place, and promotion). For example, you may have focused on a feature or benefit that your target segment is only mildly interested in. Choose your product positioning approach carefully Positioning approach refers to the ways you’ll compete in a particular market.

Positioning 177

Positioning Product Tips Churn Rate 177

Tomorrow People

AUGUST 5, 2024

This informs all your marketing mix decisions (product, price, place, and promotion). For example, you may have focused on a feature or benefit that your target segment is only mildly interested in. Choose your product positioning approach carefully Positioning approach refers to the ways you’ll compete in a particular market.

Positioning 177

Positioning Product Tips Churn Rate 177

Marketing Insider Group

DECEMBER 17, 2024

For example, automated workflows can handle repetitive tasks such as sending appointment reminders or categorizing leads. Offer exclusive deals or promotions to high-value customer segments. For example, businesses can use data to identify a drop in customer engagement and address issues before they escalate.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Vision Edge Marketing

JANUARY 21, 2025

And with this category, I mean the right value statements, value use cases, and value examples of how your company can bring real, documentable value to your customers. Can you share a specific example from your career where you encountered one or more of these barriers? How did you and your team address them?

Barriers 261

Barriers Lead Scoring Lead Ranking Marketing & Strategy 261

Marketing Insider Group

AUGUST 7, 2024

For example, a company launching a new product can use ChatGPT to generate promotional posts and blog entries, maintaining a cohesive and professional tone. For example, employees can use ChatGPT to quickly get answers to HR-related inquiries like leave policies and benefits information.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Webbiquity

NOVEMBER 5, 2024

Businesses can enhance their market positioning by effectively promoting job opportunities and building a solid brand identity while ensuring they have the right talent to drive growth and innovation. For candidates, dynamic job promotions and engaging content can showcase the company culture, values, and growth opportunities.

Positioning 152

Positioning B2B Marketing Advertising Agencies Branding 152

Marketing Insider Group

SEPTEMBER 3, 2024

For example, you may share the goals of your DEI initiatives and regularly report on your progress. Hosting online meetups, webinars, and other live events to promote interaction between supporters. You can also promote face-to-face interactions with your digital marketing.

Webinar Metrics 176

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 176

Contently

OCTOBER 9, 2024

With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Take, for example, TD Bank. Its articles are chock full of stories crafted to resonate with marketers , providing a dynamic example of what content to post on a LinkedIn company page. Cross-promote your content.

Linkedin 146

Linkedin B2B Thought Leadership Thought Leadership FAQ 146

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Social Media 123

Social Media Media Paid Search Agency Eye-Tracking 123

Webbiquity

JANUARY 27, 2025

Image credit: AlphaTradeZone on Pexels These partnerships, whether through mutual promotions, co-marketing efforts, or shared audiences, offer businesses powerful tools to drive success. These partnerships allow you to cross-promote and share resources that benefit both audiences. Affiliate sales support independent publishing.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152