Hubspot

JUNE 26, 2012

This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. Check social monitoring tools (e.g. HubSpot, Google Alerts, HootSuite, etc.) Engage priority social connections via retweets, replies, +1s, etc.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

FEBRUARY 6, 2019

Or perhaps you're more of a networking kind of person when looking or hiring for a job: frequenting marketing events to get some face time with heavy hitters who might want you to join their teams. Marketers -- or anyone -- looking for work have probably spent time in all of these places at one time or another.

Best Practices 53

Best Practices Startups Inbound Marketing Linkedin 53

Hubspot

AUGUST 31, 2011

This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot's participation at Dreamforce '11 and offering insights on the various speakers and events. The traditional marketing playbook is broken.". Connect with HubSpot : His opener?

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28

Hubspot

AUGUST 20, 2019

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Come prepared with a clear goal in mind.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Hubspot

MARCH 28, 2014

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed.

Inbound Marketing 28

Inbound Marketing Marketing Prospects Work Management Marketing Management 28

Contently

APRIL 15, 2016

It was a great reminder why popular social networks are popular in the first place: They’re public, easily accessible, and full of stuff to do. There’s a photo editor that people have used to great effect , but it seemed hidden and didn’t really add anything to the core experience.

Comparison 107

Comparison Storytelling Startups Network Marketing 107

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SmartBug Media

MARCH 19, 2020

The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Video marketing has been a staple of lead generation for quite some time.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JULY 26, 2011

The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. The Ultimate Event Checklist: Prepare for Your Event: ? During Your Event: ? After Your Event: ?

Conference 28

Conference Inbound Marketing Network Marketing Linkedin 28

Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Hubspot

NOVEMBER 3, 2013

13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]. While Halloween is over, that doesn''t mean you still can''t put some fear into your manager -- that is, the fear of not developing an inbound marketing strategy. How to Network Like a Champ at Dreamforce 2013. inbound marketing'

Advertising Benchmark 28

Advertising Benchmark Template Planning Hubspot 28

Hubspot

AUGUST 28, 2012

The season of events is upon us! I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Are you working on your next industry event yet? If you are, have you thought about your social media strategy? Tip #2: Promote regular updates about your event.

Social Media 28

Social Media Media Linkedin Buzz 28

Valasys

JULY 1, 2021

Marketing automation tools give marketers a comprehensive view of all their events and campaigns in a color-coded centralized team calendar that allows them to easily compare them to their goals. l) Optimized Social Outreach. Marketers can also employ the segment and score-based activity within their social networks.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Hubspot

AUGUST 13, 2012

Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. But how do you make your event stand out in the crowd? Just kidding.

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Hubspot

JUNE 3, 2015

They might even try hosting a live chat or event. Segmenting their audience on social media. Segmentation is not a new concept for marketers. We use segmentation to send emails, create pricing models, and understand the behaviors of our most loyal buyers -- so why aren’t we applying this practice to social media?

Social Media 28

Social Media Segmentation Media Lead Ranking 28

Hubspot

JUNE 11, 2019

If you have your Inbound Marketing hat on, you should know that Twitter is not just a place to grow customers through word-of-mouth marketing -- it's also a place to meet your customers where they are. For instance, let's say your company's name is "HubSpot", but that handle is taken. Venture into paid.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Exo B2B

MAY 9, 2017

1 – Hubspot. This inbound marketing platform uses Snapchat to promote events, and don’t hesitate to compile their videos to send summaries missing subscribers! ©Hubspot. #2 Your customers are looking for originality and appreciate the little extra that makes all the difference.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

OCTOBER 18, 2016

You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Source: BlueGlass.

Social Media 28

Social Media Organization Tools Media 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. But how could we do this?

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52

Hubspot

NOVEMBER 2, 2012

Or perhaps you're more of a networking kind of person, frequenting marketing events to get some face time with heavy hitters who might want you to join their teams. Marketers -- or anyone -- looking for a job have probably spent time in all of these places at one time or another. Kind of like inbound marketing.

Inbound Marketing 28

Inbound Marketing Work Management Paid Search Agency Social Networks 28

Hubspot

APRIL 28, 2013

It''s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). With the redesign, users will now be able to scan Places with greater ease as well as find useful information like addresses, phone numbers, hours, menus, and upcoming events much more easily.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

MARCH 6, 2019

And marketers need to adapt. How do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Not only is social media enjoyed on mobile at least as much as it is on PC, but some social networks are designed for mobile.

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

Hubspot

SEPTEMBER 9, 2019

Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy. Use highlights from your chat to promote future Twitter events. Promote your Twitter chat ahead of time.

Twitter 52

Twitter Sales Qualified Leads Work Management Promotion 52

Hubspot

FEBRUARY 3, 2011

The results page for LinkedIn Skills offers some of the most interesting contextual information to come from the business-focused social networking company. If you are a regular reader of this blog then you might want to add " Inbound marketing " and " HubSpot Software " to your skills list.

Linkedin 28

Linkedin Inbound Marketing Hubspot Profiling 28

Hubspot

JANUARY 15, 2014

Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way. 5) HubSpot. It''s no wonder that we love our own apps for B2B marketing, but since so many of our readers are inbound marketers and HubSpot customers, this app was well worth the list. Inbound Marketing'

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

SEPTEMBER 24, 2013

1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. A good example: “Marketers in Boston looking for inbound marketing software.”.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

AUGUST 16, 2011

Many marketers and business owners share your hesitation and dip their toes into the waters of inbound marketing with caution. Today, we tap into online social networks to search for product recommendations, ask for reviews, and share experiences. Free Multimedia eBook: The Ultimate How-to Marketing Guide.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Marketing Funnels 28

Hubspot

APRIL 22, 2010

The event started with some fresh statistics about Facebook usage: More than 400 million people using Facebook 100 million mobile Users 100 million Facebook Connect users 25 billion items shared each month on Facebook Despite the enormity of these numbers, Facebook's announcements were all centered around making these numbers bigger in the future.

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Hubspot

JANUARY 30, 2012

These days, inbound marketers have to crank out content like never before. An editorial calendar is like a roadmap for content creation , showing you what kind of content to create, what topics to cover, which personas to target , and how often to publish to best support your inbound marketing strategy. Choose a template.

Planning 28

Planning Buying Cycle Content Inbound Marketing 28

Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). Social networks ARE relevant in the eyes of Google! Connect with HubSpot :

Social Media 28

Social Media Google Media SERP 28

Hubspot

MAY 27, 2010

Marketing Takeaway Social networks allow people to connect with each other and build relationships online. Businesses and brands take advantage of the growing popularity of social media to interact with consumers and create a personalized image online. Connect with HubSpot : How about beyond the web?

Campaigns 28

Campaigns Social Networks Internet Marketing Startups 28

Hubspot

JUNE 5, 2014

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. Inbound Marketing Social Media'

Social Media 28

Social Media Work Management Marketing Management Media 28