VisionEdge

Trending Sources

Customer Conversations: Identifying & Measuring Your Marketing Campaign Goals

VisionEdge

In today’s resource-constrained environment, a spray-and-pray approach is no longer a viable option.

Five Proven Practices for Customer Experience Mapping

VisionEdge

Build a plan to address James Allen’s “Three D’s,” which he believes enables organizations to offer an exceptional customer experience: Design the correct incentive for the correctly identified consumer, offered in an enticing environment. Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities.

Creating a Change Agent Culture in Marketing

VisionEdge

The business environment is always changing, and therefore, the company that can create, manage and master change has the greatest potential to thrive. This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics.

Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics

VisionEdge

In today’s environment, many marketers feel they aren’t at liberty to take action. “We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company.

Translate Data into Business Value with These Four Tips

VisionEdge

In today’s hyper-competitive business environment, where an enormous amount of new data is being generated every day, more and more companies are trying to increase the usability of this data.

Don’t Play Politics with Your Planning

VisionEdge

As marketers we need to take the macro-environment into consideration when we’re creating any plan. With the election looming, there is a constant barrage of headlines suggesting that the U.S. economy is faltering and that the future could be bleak. Many of the themes emerging from opposing sides are designed to emphasize differences and polarize.

More Data Does NOT Equal Better Insights

VisionEdge

In today’s data-rich and data-driven environment, we are predisposed to gain our insights from data. We’re drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. And, by now, all of us have been exposed to the conversation about Big Data—the voluminous unstructured data that is collected from nontraditional sources such as blogs, social media, email, sensors, photographs, video footage, and so on. .

How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

VisionEdge

As are result, we turned to some of the pioneers in the brand measurement space to provide a foundation for how to measure brand equity in a customer-driven environment. Research continues to suggest that in our customer-centric environment the two dimensions that have the most significant effect on brand equity are: Brand association/image. Recently we’ve been asked about measuring brand equity.

ROI 6

Creating a Strategy Roadmap for Marketing Operations

VisionEdge

A roadmap describes a future environment, objectives to be achieved within that environment, and plans for how those objectives will be achieved over time. Not long ago few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the marketing function to operate more like a business, with formalized processes, infrastructure, and reporting.

Embracing Cross-Channel Analytics to Create a Competitive Advantage

VisionEdge

For example, in today’s environment, we may need to gather data from an email campaign, a physical event, and an online advertising campaign to better understand purchasing behavior and correlate marketing programs with purchases. There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix.

Plunging into the World of Cross-Channel Analytics

VisionEdge

In today’s environment we must often pull data from a variety of marketing vehicles from an email campaign, physical event, and an online advertising campaign to better understand purchasing behavior and correlate marketing programs with purchases.

What is a PLE? Personal Learning Environments

Buzz Marketing for Technology

A PLE (personal learning environment) is: a system that helps learners take control of and manage their own learning. In contrast, a virtual learning environment (VLE) or learning management system (LMS) , such as Blackboard or Moodle, is: a software system designed to help teachers by facilitating the management of educational courses for their students, especially by helping teachers and learners with course administration. What the heck is a PLE and why would I want one?

Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™

Captora

Another common issue we find in assessing the value of media spend in B2B environments is that the leads acquired may not turn into revenue for months. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog.

How to Create a Collaborative Work Environment [Infographic]

Hubspot

Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage. What's the Google Garage, you ask? It's a "commons where Googlers can come together from across the company and learn, create, and make," says program manager Mamie Rheingold.

Personal Learning Environments

Buzz Marketing for Technology

A PLE (personal learning environment) is: a system that helps learners take control of and manage their own learning. In contrast, a virtual learning environment (VLE) or learning management system (LMS) , such as Blackboard or Moodle, is: a software system designed to help teachers by facilitating the management of educational courses for their students, especially by helping teachers and learners with course administration. What the heck is a PLE and why would I want one?

THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment

chiefmartech

Companies are working hard to develop and layer a CX and digital transformation strategy on top of an already complex internal marketing technology environment. So how do we interject strategy and coordination into the hectic and challenging environment?

Marketing Analytics for Data-Rich Environments

Opentopic

The post Marketing Analytics for Data-Rich Environments appeared first on Opentopic. We describe the history and the state-of-the-art in marketing analytics and provide future research directions in the context of big data for personalization, marketing mix, and privacy and security. The research was motivated by a Marketing Science Institute​ (MSI) initiative to explore the research Frontiers in Marketing, where the co-authors focused on the MSI Research Priorities in the area of.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. multichannel environment Netvibes Pageflakes.

Executives Turn to IT to Drive Performance in Tough Environment

The ROI Guy

The next highest indicated IT investment priorities focused on the ability to generate revenue opportunities and growth in a tough environment, including: • Make the business more agile (58%) • Attract new customers (58%) • Drive growth and competitiveness (55%) • Better identify the needs of existing customers (55%) • Devise more effective ways to sell and deliver products/services (54%).

6 assumptions push marketing gets wrong

Biznology

It’s no wonder that digital audiences are skeptical about traditional marketing messages, especially in B2B environments where it is their job to be skeptical. In this environment, content assets become offers, with manufactured urgency.

Renewable Energy: Top 100 Influencers and Brands

Onalytica B2B

Involvement in that campaign opened my eyes to the health and environmental damage caused by coal and the enormous health, environment, investment and employment upside of a move to 100% renewable energy. UN Environment.

Brand 66

Environment

emedia

Environment Bulletin Example See all emedia audiences Audience: EHS managers, maintenance & plant managers, compliance officers, CEO’s & Owners Circulation: 13,000 Content: White papers, best. Environment Audiences Article Homepage Health & Safety

7 key roles in digital marketing

Biznology

In our organization, for example, we are conducting user research on our content authoring environment to make it easier to use for content creators. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

8 ways to refresh your brain when you’re overworked

Biznology

Research shows that the low ambient noise in a café is actually better for creativity than both loud and silent environments. Stress is such a normal part of daily life; it’s easy to forget that it takes a toll.

How to use Instagram marketing to get new leads for your business

Biznology

For example, a software firm can take images of their office environment or provide a sneak-peek look at an upcoming update. The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently.

10 Marketing Tools We’re Thankful For

Modern Marketing

Collaborative environments - Truly integrated marketing hinges on the ability to stay aligned with our teams, sync up efforts, and share best practices to keep the right processes in motion. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways.

Tools 76

How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. By cultivating environments that encourage unity, offices become more productive and less hostile.

Knowledge management in the age of social media

Biznology

User guides, quick resolution to common problems and an engaging learning environment are some of the important factors that an external knowledge base is capable of handling which eventually boosts the customer satisfaction and increases the chances of getting more referrals and mentions.

Storytelling and Social Engagement Win the Day at ONS Norway

Experience Marketing Insights

Engaging Audiences in a Competitive Environment

Personal Learning Environments - JITT

Buzz Marketing for Technology

Personal Learning Environments. Personal Learning Environments are systems that help learners take control of and manage their own learning. From JITT. This page and other PLE pages in this wiki (see below) have been constructed and are maintained by Mark van Harmelen. Feedback and suggestions for additions are most welcome. Contact Mark as mark -a-t- cs. Linking : This page and most others will stay at their current URL, the 2007 page may end up moving if it becomes very long.

Ray's Personal Learning Environment

Buzz Marketing for Technology

Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. People. Social Networking Application. LinkedIn. Learning2006. Employee directory (through employer). eMail accounts. Personal. Evolution. My master address book. GroupWise. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Boston KM Forum.

How to Build a Rockstar Team of Sales Hunters

Sales Intelligence View

Your (DEPT)^T consists of DNA, Environment, Performance Self-Management, Training to Mastery, and Technology. E = Environment. Your sales environment consists of all the external factors that influence the sales rep.

Automated Idea Generation - It's a Lifestyle Choice

Tomorrow People

Holding the badge of “Creative” in the unforgiving, fast-paced agency environment demands an imaginative view on the world. Mental blocks will not be tolerated. Marketing Automation

Reorganizing My Personal Learning Environment

Buzz Marketing for Technology

Organizational Potential=Staff Potential » Reorganizing My Personal Learning Environment. One of the benefits of writing about my personal learning environment was that it forced me to rethink a few of the things Ive been doing. April 17, 2007 in career , knowledge management , knowledge sharing , learning , nptech , personal learning environment , PLE , professional development , Tools and Resources , Web 2.0 | Permalink. The Bamboo Project Blog.

Business Must Have: Social CRM apps

Sales Intelligence View

image source Microsoft Dynamics Community When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely.

CRM 26

Personal Learning and Personal Learning Environments

Buzz Marketing for Technology

Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0

How customer values are transforming brands today

Biznology

The controversies evolving from Trumpism on such issues like immigration, the environment and sustainability, health, partisanship, etc. Brands are under attack today from many sources, most often triggered by activists on social media.

Warm Up Your Closing Call With a Social Network Referral

Sales Intelligence View

By using your social accounts to keep in touch with prospects and keep your name fresh in their minds, you can create a positive environment for closings. It’s no secret that a warm prospect is much easier to close than a cold one.

Media 16

An Inclusive Approach to Online Learning Environments

Buzz Marketing for Technology

Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!

Buzz Marketing for Technology

and Personal Learning Environments (PLEs). This is step one in what Steven calls your Personal Learning Environment ( PLE ). and Personal Learning Environments (PLEs) « Learning Matters! and Personal Learning Environments (PLEs) &# Learning Matters! [.]. Learning Matters!