Customer Conversations: Identifying & Measuring Your Marketing Campaign Goals


In today’s resource-constrained environment, a spray-and-pray approach is no longer a viable option.

Five Proven Practices for Customer Experience Mapping


Build a plan to address James Allen’s “Three D’s,” which he believes enables organizations to offer an exceptional customer experience: Design the correct incentive for the correctly identified consumer, offered in an enticing environment. Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities.

Trending Sources

Creating a Change Agent Culture in Marketing


The business environment is always changing, and therefore, the company that can create, manage and master change has the greatest potential to thrive. This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics.

Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics


In today’s environment, many marketers feel they aren’t at liberty to take action. “We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company.

Translate Data into Business Value with These Four Tips


In today’s hyper-competitive business environment, where an enormous amount of new data is being generated every day, more and more companies are trying to increase the usability of this data.

Don’t Play Politics with Your Planning


As marketers we need to take the macro-environment into consideration when we’re creating any plan. With the election looming, there is a constant barrage of headlines suggesting that the U.S. economy is faltering and that the future could be bleak. Many of the themes emerging from opposing sides are designed to emphasize differences and polarize.

More Data Does NOT Equal Better Insights


In today’s data-rich and data-driven environment, we are predisposed to gain our insights from data. We’re drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. And, by now, all of us have been exposed to the conversation about Big Data—the voluminous unstructured data that is collected from nontraditional sources such as blogs, social media, email, sensors, photographs, video footage, and so on. .

How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity


As are result, we turned to some of the pioneers in the brand measurement space to provide a foundation for how to measure brand equity in a customer-driven environment. Research continues to suggest that in our customer-centric environment the two dimensions that have the most significant effect on brand equity are: Brand association/image. Recently we’ve been asked about measuring brand equity.

Creating a Strategy Roadmap for Marketing Operations


A roadmap describes a future environment, objectives to be achieved within that environment, and plans for how those objectives will be achieved over time. Not long ago few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the marketing function to operate more like a business, with formalized processes, infrastructure, and reporting.

Embracing Cross-Channel Analytics to Create a Competitive Advantage


For example, in today’s environment, we may need to gather data from an email campaign, a physical event, and an online advertising campaign to better understand purchasing behavior and correlate marketing programs with purchases. There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix.

Plunging into the World of Cross-Channel Analytics


In today’s environment we must often pull data from a variety of marketing vehicles from an email campaign, physical event, and an online advertising campaign to better understand purchasing behavior and correlate marketing programs with purchases.

What is a PLE? Personal Learning Environments

Buzz Marketing for Technology

A PLE (personal learning environment) is: a system that helps learners take control of and manage their own learning. In contrast, a virtual learning environment (VLE) or learning management system (LMS) , such as Blackboard or Moodle, is: a software system designed to help teachers by facilitating the management of educational courses for their students, especially by helping teachers and learners with course administration. What the heck is a PLE and why would I want one?

How to Create a Collaborative Work Environment [Infographic]


Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage. What's the Google Garage, you ask? It's a "commons where Googlers can come together from across the company and learn, create, and make," says program manager Mamie Rheingold.

Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™


Another common issue we find in assessing the value of media spend in B2B environments is that the leads acquired may not turn into revenue for months. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog.

Personal Learning Environments

Buzz Marketing for Technology

A PLE (personal learning environment) is: a system that helps learners take control of and manage their own learning. In contrast, a virtual learning environment (VLE) or learning management system (LMS) , such as Blackboard or Moodle, is: a software system designed to help teachers by facilitating the management of educational courses for their students, especially by helping teachers and learners with course administration. What the heck is a PLE and why would I want one?

Marketing Analytics for Data-Rich Environments


The post Marketing Analytics for Data-Rich Environments appeared first on Opentopic. We describe the history and the state-of-the-art in marketing analytics and provide future research directions in the context of big data for personalization, marketing mix, and privacy and security. The research was motivated by a Marketing Science Institute​ (MSI) initiative to explore the research Frontiers in Marketing, where the co-authors focused on the MSI Research Priorities in the area of.

THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment


Companies are working hard to develop and layer a CX and digital transformation strategy on top of an already complex internal marketing technology environment. So how do we interject strategy and coordination into the hectic and challenging environment?

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. multichannel environment Netvibes Pageflakes.

Executives Turn to IT to Drive Performance in Tough Environment

The ROI Guy

The next highest indicated IT investment priorities focused on the ability to generate revenue opportunities and growth in a tough environment, including: • Make the business more agile (58%) • Attract new customers (58%) • Drive growth and competitiveness (55%) • Better identify the needs of existing customers (55%) • Devise more effective ways to sell and deliver products/services (54%).



Environment Bulletin Example See all emedia audiences Audience: EHS managers, maintenance & plant managers, compliance officers, CEO’s & Owners Circulation: 13,000 Content: White papers, best. Environment Audiences Article Homepage Health & Safety

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments


Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

Renewable Energy: Top 100 Influencers and Brands

Onalytica B2B

Involvement in that campaign opened my eyes to the health and environmental damage caused by coal and the enormous health, environment, investment and employment upside of a move to 100% renewable energy. UN Environment.

Brand 63

6 assumptions push marketing gets wrong


It’s no wonder that digital audiences are skeptical about traditional marketing messages, especially in B2B environments where it is their job to be skeptical. In this environment, content assets become offers, with manufactured urgency.

7 key roles in digital marketing


In our organization, for example, we are conducting user research on our content authoring environment to make it easier to use for content creators. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

Should brands take a public stand on social or political issues?


Trumpism and his brand of populism have become a strong catalyst for arousing passions among most consumers with his provocative claims, unorthodox political demands, and overturning popular positions such as the environment (e.g.

8 ways to refresh your brain when you’re overworked


Research shows that the low ambient noise in a café is actually better for creativity than both loud and silent environments. Stress is such a normal part of daily life; it’s easy to forget that it takes a toll.

How to use Instagram marketing to get new leads for your business


For example, a software firm can take images of their office environment or provide a sneak-peek look at an upcoming update. The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently.

Video 48

Digital is plural


By allowing the incumbent mainstream platform in each area to compete with one or two newcomers will create a healthy environment where you can have your feet planted solidly in the ground with a best-of-breed platform, while keeping your eyes into that not-so-distant future.

Aging 34

10 Marketing Tools We’re Thankful For

Modern Marketing

Collaborative environments - Truly integrated marketing hinges on the ability to stay aligned with our teams, sync up efforts, and share best practices to keep the right processes in motion. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways.

Tools 76

Creative strategies to improve your brand’s online reputation


Talk to your employees to see how they feel about the environment of your office. Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think.

How co-working spaces are revolutionizing the workplace


Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. By cultivating environments that encourage unity, offices become more productive and less hostile.

Work 33

How Trump’s unpopular decisions can strengthen brand engagement


However, when the public response to issues like climate change is so one-sided, the opportunity for companies to re-enforce their commitment for a better environment outweighs the risks of offending a smaller group of consumers.

Lead exponential digital growth through publishing and advertising


Technology eliminates jobs , and many people who lose their job to new technology don’t have the new skills to fit the new work environment, so they fall out of the middle class. Lesson for Leaders. Advertising is the Internet’s main business model.

Knowledge management in the age of social media


User guides, quick resolution to common problems and an engaging learning environment are some of the important factors that an external knowledge base is capable of handling which eventually boosts the customer satisfaction and increases the chances of getting more referrals and mentions.

How customer values are transforming brands today


The controversies evolving from Trumpism on such issues like immigration, the environment and sustainability, health, partisanship, etc. Brands are under attack today from many sources, most often triggered by activists on social media.

How adaptive sourcing and digital transformation will put you in the winner’s circle


All these steps should be based on a lean approach and be adjustable in real time to the environment and the context, measuring the impact of it and making sure that it is correct and performing well. These days, everybody has a plan to transform his or her business.

Personal Learning Environments - JITT

Buzz Marketing for Technology

Personal Learning Environments. Personal Learning Environments are systems that help learners take control of and manage their own learning. From JITT. This page and other PLE pages in this wiki (see below) have been constructed and are maintained by Mark van Harmelen. Feedback and suggestions for additions are most welcome. Contact Mark as mark -a-t- cs. Linking : This page and most others will stay at their current URL, the 2007 page may end up moving if it becomes very long.

Ray's Personal Learning Environment

Buzz Marketing for Technology

Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. People. Social Networking Application. LinkedIn. Learning2006. Employee directory (through employer). eMail accounts. Personal. Evolution. My master address book. GroupWise. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Boston KM Forum.

How to Build a Rockstar Team of Sales Hunters

Sales Intelligence View

Your (DEPT)^T consists of DNA, Environment, Performance Self-Management, Training to Mastery, and Technology. E = Environment. Your sales environment consists of all the external factors that influence the sales rep.

Storytelling and Social Engagement Win the Day at ONS Norway

Experience Marketing Insights

Engaging Audiences in a Competitive Environment