SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. forms on your website to ask how customers discovered your business. Ask your audience.

Social Media 113

Social Media Social Marketing Peer-to-peer Media 113

Webbiquity

AUGUST 1, 2019

This makes your interactions with prospective customers more efficient. Q&A websites: This is another place to find potential leads. Remarketing: When prospects land on your website but leave with taking any conversion action, you can keep your brand in front of them using retargeting ads.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. Landing Page Builders. Ad Intelligence. The Dates: November 25-28. Email Marketing Software. EmailOctopus.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds.

Marketing Management 362

Marketing Management Tools Planning RSS 362

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Or, more precisely, Facebook. We all want to feel connected!

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Martech

APRIL 25, 2024

TV is as efficient as it is effective. Dominate the social platforms Facebook and X. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology.

Television marketing 108

Television marketing Planning Paid Search Agency Peer-to-peer 108

Launch Marketing

JUNE 29, 2022

Other platforms, such as Facebook and Instagram, can also be effective channels if it is known the target audience uses them. With the efficiency gained, your marketing time and resources stretch much further. Effective SEO practices ensure people can find your website when searching for a keyword that is relevant to what you offer.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. While customer service chatbots are often found on a company’s website, social media is a great place for lead generation bots to live. Some platforms, like Facebook, offer their own botmaking tools.

Facebook 106

Facebook Top of Funnel Marketing AI Marketing Websites 106

Unbounce

MARCH 10, 2022

Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period , so you can test ‘em out before you commit full-time.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

Landing Pages 98

Landing Pages Copywriting Conversion Rate Conversion 98

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Business enhancements — Retailers have a long list of tasks to contend with to keep their online stores running smoothly.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Directive Agency

OCTOBER 2, 2019

It is a daunting question that many digital marketers face: how can you reach your total addressable market efficiently without wasting your paid ad platform budgets? This allows the team to efficiently continue to focus on their ABM accounts and market to an audience similar to our ideal customer profile. Customer Lists.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. SupportAlly makes it easy for anyone to help support team members help them by collecting the information they need in one simple page.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Landing Pages 155

Landing Pages Best Practices Design Lead Capture 155

Sana Commerce

FEBRUARY 21, 2023

In B2B e-commerce, personalization goes a long way for both the seller and the buyer: Personalization is great for the seller because it allows you to efficiently give clients everything they need while boosting bottom-line metrics. Website personalization can inspire customer trust and help make buying decisions uncomplicated.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Webbiquity

MARCH 7, 2023

Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

ClickZ

JUNE 10, 2020

A functioning and high-quality website is crucial for success with AI. AI is here to help with efficiency, and marketers can leverage the technology by using machine learning to better understand a target audience. Again, technology is about efficiency. Personalized website content and push notifications.

Marketing AI 131

Marketing AI Buy Marketing Management API 131

Goodish Agency

AUGUST 5, 2021

This article will help to address the wide scope of growth marketing, provide tools that you can utilize for any website, and help you build a bigger picture so you can develop a growth marketing strategy for your brand. . growing an emailing list, increasing landing page conversions, or reducing the bounce rate. Goodish Agency.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Zoominfo

JUNE 14, 2022

Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. So talk more like a human.”

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. View multiple pages on your website. Engage with your social content. Subscribe to your newsletter.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

PureB2B

MAY 30, 2022

63% of those searching for information about purchasing from a business had been looking for at least three months Just because a prospect is researching your business and visiting your website does not imply they are ready to purchase just yet. You should place a high priority on the number of visitors to your website.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

63% of those searching for information about purchasing from a business had been looking for at least three months Just because a prospect is researching your business and visiting your website does not imply they are ready to purchase just yet. You should place a high priority on the number of visitors to your website.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Heinz Marketing

SEPTEMBER 9, 2021

Behavioral tracking methods through marketing automation follows a user’s path through your website and helps your marketing team understand prospects’ interests and where they are in the purchasing lifecycle. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation Work Management 118

Adobe Experience Cloud Blog

AUGUST 21, 2017

That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) What Makes a Good, Soft Landing?

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Navigate the Channel

JANUARY 11, 2024

Facebook allows users to leave reviews and ratings for businesses on their respective pages. Ensure your Facebook business page is up to date and actively encourage customers to share their experiences. Industry-specific websites Depending on your industry, specialized review websites exist that cater to your niche.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Automation is another game changing technology for marketers, allowing them to efficiently optimize their time by automating tasks that used to require manual effort. 93% of marketers have landed a new client from a video on social media.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

SmartBug Media

MARCH 16, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency. One way to achieve this is through application programming interface (API) integrations.

API 105

API Marketing Automation Services Hubspot Work Management 105

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. This can consist of followers, page likes, and subscribers.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . You might need to make some adjustments to your email and/or your landing page.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Liveintent

FEBRUARY 28, 2023

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. digital ad spend in 2022. Leverage deal IDs for customized buys.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

ClickZ

JANUARY 19, 2021

Brands need an efficient platform to scale effective local lead generation efforts. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient. Transferring brand awareness to a local purchase requires consistent information.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

PureB2B

NOVEMBER 12, 2021

Just because a prospect is researching your business and visiting your website does not imply they are ready to purchase just yet. According to 47% of marketers, email marketing is the most efficient method of nurturing prospects. You can acquire up to 300 new customers monthly from 1,800 leads generated by 470,000 website visits.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

NOVEMBER 12, 2021

Just because a prospect is researching your business and visiting your website does not imply they are ready to purchase just yet. According to 47% of marketers, email marketing is the most efficient method of nurturing prospects. You can acquire up to 300 new customers monthly from 1,800 leads generated by 470,000 website visits.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Valasys

JANUARY 31, 2024

Pay-per-click (PPC) advertising may be helpful for companies looking to reach a wider audience and increase website visits. Pay-per-click advertising is very efficient since it allows pinpoint targeting of a specific demographic. In other words, pay-per-click (PPC) advertising is a legitimate means of increasing website visitors.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40