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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. By efficiently handling routine inquiries, chatbots free up human agents to focus on more complex issues, optimizing overall customer service effectiveness. Mine sure is!

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B2B Resources For The Predictable Pipeline Methodology

Heinz Marketing

Once we do find the right people, we invest a lot of time and human capital to ensure their onboarding experience is both effective and efficient. We have our own proprietary training program that includes 1-on-1 training sessions, videos, a workbook and quizzes to assess knowledge gain and comprehension.

Resources 109
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Get Hands-on with MuleSoft Automation and Integration Skills with Trailhead

Salesforce Marketing Cloud

Plus, you’ll get real-time feedback from Trailhead to ensure you’re learning efficiently. Quick Start: MuleSoft API Designer : Design, test, and publish an application programming interface (API) specification using Anypoint Design Center.

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Your Readiness Program: Year One and Beyond 

Seismic

Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. Define what success is for your program at each milestone.

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32 social media training resources and courses every marketer needs

Sprout Social

Type: Course + certification. Type: Course + certification. Including quizzes and a pilot program project, level up your skills and social strategy with hands-on experience in this course. This course walks you through setting and measuring program goals, understanding where influencers fit into your marketing plan and more.

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What Is Trailhead Academy? Empowering Teams With Expert-Led Salesforce Learning

Salesforce Marketing Cloud

From expert-led classes and credentials to tailored enablement solutions and accelerated certification programs, Trailhead Academy has the resources your business needs to be successful with Salesforce. Investing in Salesforce Certifications also has a positive effect on businesses and employees.

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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets. Additionally, Demandbase and ITSMA are two organizations that provide ABM Certification. Click here to read the full results of the survey from Demandbase!