Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. These practices can help you expand your online business while providing your customers with more control of their buying experience. Guest post by Nina Petrov.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JULY 28, 2022

Current and prospective customers subscribe to emails to be among the first to know about new product releases. To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Both the platoon leader and the marketing leader in this example are effective leaders. You might gather some data to help make your case. Encouraging innovation and risk helps cultivate a growth mindset among your team. This is tactical leadership.

Effectiveness 119

Effectiveness Work Management Marketing Management Planning 119

Marketing Insider Group

MARCH 27, 2023

To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started. Demonstrate That Your Company Has The Answers To be both a successful and highly respected business, your brand must demonstrate its trustworthiness and authority to prospective and current clients.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Strategic revenue marketing can help you learn more about your customers and get to know them better. Improved forecasting helps you better manage your cash flow. Guest post by Samantha Waites. Image credit: Austin Distel on Unsplash.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Square 2 Marketing

APRIL 8, 2021

Let’s center the conversation around what today’s prospects are looking for from your sales team. They’re looking for help. While you might think that’s product information, demos and pricing, the information your prospects want is much more significant. Marketing Has Loved Content For Years; Now Sales Is Embracing It, Too.

Effectiveness 63

Effectiveness Content Pricing Price 63

Webbiquity

JUNE 7, 2022

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. However, engaging with prospects and establishing meaningful relationships with them online can be challenging. Image credit: Andrea Piacquadio. Include a call to action.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Martech

MARCH 6, 2024

Without DNS settings your emails will never reach your prospects’ inboxes. I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful. BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Webbiquity

NOVEMBER 11, 2021

Here are five points you should cover to scale your B2B business effectively. Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Effective upscaling relies on an understanding of how you can refine your business model. Upsell and Cross-Sell.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Tomorrow People

JULY 19, 2022

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? This will help you explore possible ideas for each growth strategy. So what does that look like? It serves a timely need. Launch metrics.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Zoominfo

MARCH 4, 2021

Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Prospecting. Make meeting scheduling easier for prospects. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. Personalize content specifically for your prospect.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

AUGUST 26, 2020

When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. Prospects expect you to know about their business, accurate sales intelligence, combined with a tailored pitch, increases the chance of a successful customer relationship.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. A coach might find it helpful to point a sales rep to specific resources or develop an action plan for them.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Seismic

MARCH 28, 2024

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Behind every sales coaching program is a sales manager, and it should come as no surprise that effective coaching requires effective managers.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Salesforce Marketing Cloud

APRIL 11, 2023

The key to effective objection handling is using a question-based framework that puts the prospect at ease. When done tactfully, the prospect will come to their own conclusion that moving forward is the best decision to make. Get deals done, make customers successful, and help your company grow.

Effectiveness 98

Effectiveness Work Management Marketing Management Trust Marketing 98

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. This tool will build out a profile based on firmographic and technographic data, which will be helpful in setting the fundamentals for your B2B trigger-event selling strategy.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

JUNE 8, 2021

Effectively budgeting for your marketing practices can help. Marketing leaders can prevent this negative impact on morale and optimism by using proven and effective strategies to design their marketing budgets. It also helps identify any areas of overspending or under-spending that require addressing in future budgets.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Biznology

MAY 17, 2021

Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

SmartBug Media

FEBRUARY 25, 2022

When you’ve got a sales quota to fill, you know how important it is to be effective in the sales process. There are several fields of personalization that all salespeople should be using to create unique experiences for their prospects. One efficient way to close the deal is to use personalization for sales enablement. Contact Owner.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. If a prospective customer doesn’t know of your product or service, you can bet they won’t consider you for business. What is Digital Advertising?

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Launch Marketing

NOVEMBER 9, 2022

Being fully prepared for the first quarter of the year can help an organization maximize leads and revenue and refrain from missing any opportunities. Understand What Has and Has Not Been Effective. While it is ideal for all marketing efforts to be effective, the reality is, some marketing activities are more effective than others.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

InsightSquared

JANUARY 16, 2019

It’s easy to say you need great onboarding, but it’s another to implement effective onboarding. But great onboarding can have the opposite effect, providing a solid foundation that your company will build on for years to come. But what happens if the onboarding process is only 90% effective? This can be a fatal mistake.

Effectiveness 176

Effectiveness Work Management Training Marketing Management 176

Lead Forensics

FEBRUARY 7, 2024

Firstly, they will be super organized and make the most of clever tools and software that can help them manage their time more effectively, so they’re always on top of things. You also risk your quality level dropping, if you go for quantity and that will make anything you’re doing less effective. So, what’s their secret?

Work Management 52

Work Management Marketing Management Effectiveness Tips 52

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. Here are four tactics for developing an effective SaaS go-to-market strategy. Defining the primary target audience in detail helps give direction to the overall go-to-market strategy for messaging, marketing content and more. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Only B2B

APRIL 13, 2022

Here are some recommendations for a more effective appointment-setting strategy. Top 12 Recommendations for Effective Appointment Setting Calls in 2022. It’s also crucial to every prospect you speak with, so you want to make sure you capture your target contacts at the right moment. Consider The Time Zone.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Ignite

JUNE 18, 2021

In the world of sales and marketing, there's no such thing as a "one size fits all" approach — at least, not one that's effective. Every business is unique. Every customer is unique. Every interaction between a business and a customer is unique.

Positioning 62

Positioning Conversion Intent Interactive Marketing 62

BOP Design

SEPTEMBER 7, 2022

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. It may be overwhelming going through a B2B website redesign , and you may ask yourself if the final product is effective when it’s done. Here are five telltale signs that your new website is effective.

Design 111

Design Sales Qualified Leads Effectiveness B2B 111