3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

ROI 266

5 Signs You’re Not Tracking Marketing ROI Effectively

Zoominfo

Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy. This could potentially indicate an ROI problem.

ROI 179
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.

ROI 273

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

4 Tips For Effective Landing Page Design

Zoominfo

The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.

How a Brand Persona Plays Into Effective ROI

Single Grain

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! This is key because although logos, colors and cool words won't make you money, they can help people better understand your brand persona, which leads to ROI down the line: A brand persona is exactly what it sounds like – the personality of your brand. How Brand Personas Can Lead to Effective ROI. What Is Branding?

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. The ROI of Email. But testing is only part of the ROI equation.

Survey 125

4 Ways of Measuring Marketing ROI

Oracle

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. What exactly constitutes a good ROI result?

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

The ROI of Data Management

InsideView

If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data.

ROI 70

The Art and Science of Content Marketing ROI

Contently

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. It’s much more effective to build trust with your audience through helpful content than to inundate them with sales messages.

ROI 133

How to Boost Your ROI During a Content Drought

Webbiquity

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

ROI 162

TCO vs. ROI: Which One You Should Use?

RockContent

The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. This article will address the following topics: TCO vs. ROI: what does each metric tell about your project? What is ROI?

ROI 170

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. The post Proof of The ROI of Storytelling in Marketing?

How to Maximize ROI from Your Event Marketing Content

Webbiquity

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI.

What is Marketing ROI and Why Is It Important?

RockContent

Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. Measuring ROI is essential to keep investing strategically, ensuring better budget management, and results aligned with the company’s aims.

ROI 157

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. Here are effective B2B lead generation strategies that will play up your game. It is, but it’s effective. So, it’s safe to say that video is a highly-effective way to attract leads.

8 Ways to Increase Email Marketing ROI

SalesIntel

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. If your email marketing ROI is less than impressive, it’s time to make a change. Low open rates and high bounce rates will have the same effect.

ROI 52

Can You Measure the ROI of Content Marketing? 6 Metrics You Must Track

DivvyHQ

How do you measure the ROI of content marketing? Content Analytics Tips & How-Tos analysis analytics buyers journey content conversion rate cost effectiveness engagement kpi marketing measurement metrics production ROI sales social media traffic volume website

How to Measure Your Content’s Effectiveness

ANNUITAS

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI?

Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.

ROI 122

Solving The Challenge of Marketing ROI

Marketing Insider Group

For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […].

ROI 214

More Effective Enablement through Empathy

Seismic

As an enablement practitioner, finding effective ways to communicate with the customer facing teams I support is critical to our collective success. The post More Effective Enablement through Empathy appeared first on Seismic.

3 Ways to Measure the ROI of Your Podcast

Contently

So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. The point is there are many ways to cobble together a path to ROI. They were candid about their methods, but most importantly, they all shared their insights on how to measure podcasting ROI.

The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

Technology brands face several challenges in creating effective content marketing, but they also benefit from opportunities unique to their industry. This translated to a 7X ROI based on our first-year expenses of $100,000.

Measuring Marketing ROI – How to Calculate for Success

Bannerflow

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?

ROI 60

How To Elevate B2B Data Accuracy With Customer Network Effects

Kabbage

“Your data is limiting your marketing effectiveness”. This usually limits insights on target accounts and markets, muddles up campaigns with inaccurate targeting, and results in an overall decline of ROI on marketing spend. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

Inbound Marketing in B2B: How to Calculate ROI

Inbox Insight

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Additionally, ROI stats are vital to getting board-level buy-in.

3 Steps to Build Reports that Drive ROI

Oracle

A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.

ROI 211

Digital Marketing ROI: what is and how to calculate it

RockContent

Through the Digital Marketing ROI. Without monitoring the effectiveness of your actions, how can you know if you need to improve or modify a specific approach? The good news is that all this can be solved with Digital Marketing ROI. What is Digital Marketing ROI.

ROI 130

Choosing metrics that drive content marketing ROI

Biznology

Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. Learn practical approaches to measure the effectiveness of Content Marketing and prove results.

ROI 140

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Measure Up Marketing

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness.

The art of the possible: How to measure sales enablement ROI

Seismic

As is the case with any sales technology solution, once it’s up and running, my question as a CRO is, “Is it making my sellers more effective?” You’ll eventually need to measure and demonstrate its return on investment (ROI). Revenue is the best marker of ROI.

ROI 65

This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently - Strategy

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

ROI 104

How To Elevate B2B Data Accuracy With Customer Network Effects

Kabbage

“Your data is limiting your marketing effectiveness”. This usually limits insights on target accounts and markets, muddles up campaigns with inaccurate targeting, and results in an overall decline of ROI on marketing spend. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.