Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). This article explores proven tips for optimizing your paid media efforts and driving better ROI. Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI. No one wants their cash running down the drain.
SendX
NOVEMBER 14, 2024
It ensures that campaigns are well-structured, properly targeted, and effectively designed, leading to higher engagement and conversion rates in email marketing efforts. This method is effective and helps increase the open rate of your emails. As you keep segmenting your audience, your ROI will continue to increase.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trade Press Services Newsletter
NOVEMBER 7, 2024
Leadership Circle recently polled their 150,000 LinkedIn followers on the most effective way to show team appreciation. The post The ROI of Thank You: Why Gratitude Matters in Business appeared first on Trade Press Services. Grand gestures aren’t essential—sometimes, it’s the little things that matter most.
Marketing Insider Group
MAY 12, 2025
Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Bids adjusted by device, location, time, and user behavior: The system reacts instantly to real-time signals, showing your ads when and where theyre most effective.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!
Martech
APRIL 7, 2025
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report. We use ROI to report on pieces and parts, not the overall impact.
Tomorrow People
JUNE 12, 2025
Effective product positioning ensures your solution is not just seen—but remembered, preferred, and chosen. Effective positioning starts with solving a specific , painful , and urgent problem. The post Effective Product Positioning in Competitive Markets appeared first on Tomorrow People.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI. Get ready to transform your event strategy! 📆 September 25th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.
Advertisement
Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
Advertisement
Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. where should you start?
Speaker: Jeff Davis, Founder, jd2 Consulting Group
With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned.
Expert insights. Personalized for you.
309 
Let's personalize your content