Expert insights. Personalized for you.
Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. If your email marketing ROI is less than impressive, it’s time to make a change. Low open rates and high bounce rates will have the same effect. MORE
As is the case with any sales technology solution, once it’s up and running, my question as a CRO is, “Is it making my sellers more effective?” You’ll eventually need to measure and demonstrate its return on investment (ROI). Revenue is the best marker of ROI. MORE
So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. MORE
by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. What exactly constitutes a good ROI result? MORE
But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. The post Proof of The ROI of Storytelling in Marketing? MORE
Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. MORE
As an enablement practitioner, finding effective ways to communicate with the customer facing teams I support is critical to our collective success. The post More Effective Enablement through Empathy appeared first on Seismic. MORE
Technology brands face several challenges in creating effective content marketing, but they also benefit from opportunities unique to their industry. This translated to a 7X ROI based on our first-year expenses of $100,000. MORE
We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. MORE
So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. The point is there are many ways to cobble together a path to ROI. They were candid about their methods, but most importantly, they all shared their insights on how to measure podcasting ROI. MORE
“Your data is limiting your marketing effectiveness”. This usually limits insights on target accounts and markets, muddles up campaigns with inaccurate targeting, and results in an overall decline of ROI on marketing spend. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. MORE
In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! This is key because although logos, colors and cool words won't make you money, they can help people better understand your brand persona, which leads to ROI down the line: A brand persona is exactly what it sounds like – the personality of your brand. How Brand Personas Can Lead to Effective ROI. What Is Branding? MORE
The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. This article will address the following topics: TCO vs. ROI: what does each metric tell about your project? What is ROI? MORE
Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. MORE
Through the Digital Marketing ROI. Without monitoring the effectiveness of your actions, how can you know if you need to improve or modify a specific approach? The good news is that all this can be solved with Digital Marketing ROI. What is Digital Marketing ROI. MORE
Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. Learn practical approaches to measure the effectiveness of Content Marketing and prove results. MORE
How do you measure the ROI of content marketing? Content Analytics Tips & How-Tos analysis analytics buyers journey content conversion rate cost effectiveness engagement kpi marketing measurement metrics production ROI sales social media traffic volume website MORE
Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in? MORE
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […]. MORE
Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy. This could potentially indicate an ROI problem. MORE
The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI. MORE
There are many free lead generation tactics out there, but few will help you maximize your ROI. Here are effective B2B lead generation strategies that will play up your game. It is, but it’s effective. So, it’s safe to say that video is a highly-effective way to attract leads. MORE
The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. The ROI of Email. But testing is only part of the ROI equation. MORE
When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. MORE
If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data. MORE
When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis. MORE
“Your data is limiting your marketing effectiveness”. This usually limits insights on target accounts and markets, muddles up campaigns with inaccurate targeting, and results in an overall decline of ROI on marketing spend. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. MORE
To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? MORE
79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Additionally, ROI stats are vital to getting board-level buy-in. MORE
It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. It’s much more effective to build trust with your audience through helpful content than to inundate them with sales messages. MORE
Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. MORE
Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. Measuring ROI is essential to keep investing strategically, ensuring better budget management, and results aligned with the company’s aims. MORE
When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? MORE
A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework. MORE
Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. MORE
Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. SEO Effectiveness. The post Measure Your Content Marketing ROI With These 10 Steps appeared first on Contently. MORE
Marketing Insider Group
JULY 29, 2020
To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?
Zoominfo
MARCH 29, 2018
Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy. This could potentially indicate an ROI problem.
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Marketing Insider Group
JULY 7, 2020
Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.
Marketing Insider Group
NOVEMBER 2, 2020
When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
Marketing Insider Group
AUGUST 26, 2020
So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.
Zoominfo
FEBRUARY 26, 2021
The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.
Single Grain
JULY 4, 2019
In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! This is key because although logos, colors and cool words won't make you money, they can help people better understand your brand persona, which leads to ROI down the line: A brand persona is exactly what it sounds like – the personality of your brand. How Brand Personas Can Lead to Effective ROI. What Is Branding?
The Effective Marketer
MAY 24, 2012
The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. The ROI of Email. But testing is only part of the ROI equation.
Oracle
NOVEMBER 26, 2012
by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. What exactly constitutes a good ROI result?
Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads
Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.
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InsideView
JUNE 10, 2020
If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data.
Contently
JANUARY 24, 2020
It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. It’s much more effective to build trust with your audience through helpful content than to inundate them with sales messages.
Webbiquity
NOVEMBER 17, 2020
Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.
RockContent
DECEMBER 7, 2020
The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. This article will address the following topics: TCO vs. ROI: what does each metric tell about your project? What is ROI?
Marketing Insider Group
JUNE 1, 2020
But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. The post Proof of The ROI of Storytelling in Marketing?
Webbiquity
MARCH 2, 2021
Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI.
RockContent
NOVEMBER 20, 2020
Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. Measuring ROI is essential to keep investing strategically, ensuring better budget management, and results aligned with the company’s aims.
Marketing Insider Group
DECEMBER 8, 2020
There are many free lead generation tactics out there, but few will help you maximize your ROI. Here are effective B2B lead generation strategies that will play up your game. It is, but it’s effective. So, it’s safe to say that video is a highly-effective way to attract leads.
SalesIntel
JUNE 2, 2021
Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. If your email marketing ROI is less than impressive, it’s time to make a change. Low open rates and high bounce rates will have the same effect.
DivvyHQ
FEBRUARY 24, 2020
How do you measure the ROI of content marketing? Content Analytics Tips & How-Tos analysis analytics buyers journey content conversion rate cost effectiveness engagement kpi marketing measurement metrics production ROI sales social media traffic volume website
ANNUITAS
APRIL 20, 2020
When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI?
Contently
DECEMBER 3, 2020
Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.
Marketing Insider Group
SEPTEMBER 13, 2016
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […].
Seismic
APRIL 6, 2020
As an enablement practitioner, finding effective ways to communicate with the customer facing teams I support is critical to our collective success. The post More Effective Enablement through Empathy appeared first on Seismic.
Contently
FEBRUARY 26, 2019
So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. The point is there are many ways to cobble together a path to ROI. They were candid about their methods, but most importantly, they all shared their insights on how to measure podcasting ROI.
Marketing Insider Group
DECEMBER 3, 2019
Technology brands face several challenges in creating effective content marketing, but they also benefit from opportunities unique to their industry. This translated to a 7X ROI based on our first-year expenses of $100,000.
Bannerflow
MARCH 24, 2021
Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?
Kabbage
OCTOBER 28, 2016
“Your data is limiting your marketing effectiveness”. This usually limits insights on target accounts and markets, muddles up campaigns with inaccurate targeting, and results in an overall decline of ROI on marketing spend. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.
Inbox Insight
JUNE 7, 2020
79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Additionally, ROI stats are vital to getting board-level buy-in.
Oracle
JANUARY 24, 2018
A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.
RockContent
MARCH 26, 2020
Through the Digital Marketing ROI. Without monitoring the effectiveness of your actions, how can you know if you need to improve or modify a specific approach? The good news is that all this can be solved with Digital Marketing ROI. What is Digital Marketing ROI.
Biznology
MAY 13, 2015
Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. Learn practical approaches to measure the effectiveness of Content Marketing and prove results.
Measure Up Marketing
MARCH 2, 2021
We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness.
Seismic
MAY 18, 2021
As is the case with any sales technology solution, once it’s up and running, my question as a CRO is, “Is it making my sellers more effective?” You’ll eventually need to measure and demonstrate its return on investment (ROI). Revenue is the best marker of ROI.
Contently - Strategy
FEBRUARY 18, 2020
When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.
Kabbage
OCTOBER 28, 2016
“Your data is limiting your marketing effectiveness”. This usually limits insights on target accounts and markets, muddles up campaigns with inaccurate targeting, and results in an overall decline of ROI on marketing spend. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.
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