Webbiquity
APRIL 23, 2024
In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
Atomic Reach
MARCH 5, 2024
PART 3 OF 3: PUTTING ROI-BASED INFLUENCER MARKETING INTO EFFECT In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results.
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Visitor Queue
JANUARY 1, 2024
With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile.
Act-On
FEBRUARY 16, 2024
Pressure has been building around proving ROI. And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Hardly seems fair, right? 27% say it’s getting overwhelming.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. where should you start?
Marketing Insider Group
DECEMBER 18, 2023
And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Multiple targeting options (e.g.
Convince & Convert
APRIL 12, 2024
So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? The post Mastering Social Media ROI: Steps to Empower Your Team appeared first on Convince & Convert.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.
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Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
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Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?
Speaker: Jeff Davis, Founder, jd2 Consulting Group
With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned.
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