Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools. The Importance of Channel vs. Strategy Effectiveness and Why You Need Both.

Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Here is the reality of trying to quantify the effectiveness of content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Calculate the ROI of Email Marketing

Optinmonster

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing.

ROI 90

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. The ROI of Email. But testing is only part of the ROI equation.

Survey 125

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

5 Signs You’re Not Tracking Marketing ROI Effectively

Zoominfo

Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy. This could potentially indicate an ROI problem.

Measure Your Content Marketing ROI With These 10 Steps

Contently

Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. SEO Effectiveness. The post Measure Your Content Marketing ROI With These 10 Steps appeared first on Contently.

ROI 153

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

ROI 270

The Most Effective Guide to Keyword Research

Marketing Insider Group

But the ROI you’ll earn from doing it is well worth it. Follow best practices for blog article writing to maximize ROI on your keyword research. Ready to launch a keyword research strategy that boosts your content ROI?

How a Brand Persona Plays Into Effective ROI

Single Grain

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! This is key because although logos, colors and cool words won't make you money, they can help people better understand your brand persona, which leads to ROI down the line: A brand persona is exactly what it sounds like – the personality of your brand. How Brand Personas Can Lead to Effective ROI. What Is Branding?

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

How to Maximize ROI from Your Event Marketing Content

Webbiquity

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI.

The Art and Science of Content Marketing ROI

Contently

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. It’s much more effective to build trust with your audience through helpful content than to inundate them with sales messages.

ROI 136

How to Boost Your ROI During a Content Drought

Webbiquity

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

ROI 181

4 Tips For Effective Landing Page Design

Zoominfo

The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.

The ROI-Driven Guide to Content for Email Marketing

Marketing Insider Group

Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. It’s up to you to create messages that stand out, resonate with customers, and drive marketing ROI for your brand.

ROI 236

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

TCO vs. ROI: Which One You Should Use?

RockContent

The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. This article will address the following topics: TCO vs. ROI: what does each metric tell about your project? What is ROI?

ROI 170

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.

Measuring Marketing Effectiveness

The Effective Marketer

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. A recent survey by CMO.com shows that fewer than 20% of marketing respondents have full confidence in what should be fundamental abilities, including measuring overall campaign effectiveness, how to allocate budget with ROI in mind, and communicating performance up to c-level executives.

What is Marketing ROI and Why Is It Important?

RockContent

Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. Measuring ROI is essential to keep investing strategically, ensuring better budget management, and results aligned with the company’s aims.

ROI 157

Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.

ROI 150

12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

12 effective product launch email templates for enhanced performance. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Allset effectively utilizes that in this email design. Effective collaborations aid network expansion as well.

10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

If active users are dropping, it will obviously have an effect on revenue. You might simply look at the number of posts shared within a specific time period in order to gauge how effective your content strategy is. How to Use Leading Indicators to Increase ROI.

ROI 206

Proven Email Follow-up and Nurture Sequences for Higher ROI

SalesIntel

Before we introduce you to two effective email follow-up and nurture sequences you can use to convert prospects into customers, we’ll explain what an email sequence is and why every lead acquisition manager and sales rep should set up at least one. .

ROI 52

How to Measure Your Content’s Effectiveness

ANNUITAS

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI?

How to Make Sure Your Dashboard Passes the Test | One Good Idea

Vision Edge Marketing

Of course, that’s only one component of an actionable and effective dashboard. One easy way to assess if your dashboard is effective is by taking our free assessment. Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards.

Test 195

Measuring Marketing ROI – How to Calculate for Success

Bannerflow

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?

ROI 83

Only 33% of Marketers Can ‘Mostly’ Connect an ROI to Social Media

KoMarketing Associates

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year.

4 ROI Formulas To Help Earn You a Promotion

Hootsuite

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Includes experts tips for proving ROI. What does ROI mean?

3 Ways to Measure the ROI of Your Podcast

Contently

So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. The point is there are many ways to cobble together a path to ROI. They were candid about their methods, but most importantly, they all shared their insights on how to measure podcasting ROI.

What Does it Take to Turn a Positive ROI in PPC Advertising?

readwrite

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience?

PPC 83

How To Elevate B2B Data Accuracy With Customer Network Effects

Kabbage

“Your data is limiting your marketing effectiveness”. This usually limits insights on target accounts and markets, muddles up campaigns with inaccurate targeting, and results in an overall decline of ROI on marketing spend. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. The post Proof of The ROI of Storytelling in Marketing?

Can You Measure the ROI of Content Marketing? 6 Metrics You Must Track

DivvyHQ

How do you measure the ROI of content marketing? Content Analytics Tips & How-Tos analysis analytics buyers journey content conversion rate cost effectiveness engagement kpi marketing measurement metrics production ROI sales social media traffic volume website

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Vision Edge Marketing

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness.

More Effective Enablement through Empathy

Seismic

As an enablement practitioner, finding effective ways to communicate with the customer facing teams I support is critical to our collective success. The post More Effective Enablement through Empathy appeared first on Seismic.

Choosing metrics that drive content marketing ROI

Biznology

Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. Learn practical approaches to measure the effectiveness of Content Marketing and prove results.

ROI 140