SendX

JUNE 24, 2020

Email marketing yields a Return on Investment of a whopping 4200%. [13]. 73% millennials prefer email for business communication. [14]. 93% marketers use email marketing software to distribute content. [15]. 80% business professionals believe that email marketing increases customer retention. [16].

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

SendX

NOVEMBER 10, 2020

While it’s true that readers have subscribed to your email list intentionally, it’s also true that there’s a good chance that they’ll forget you; given all the other newsletters they’ve subscribed to as well. And in case you don’t know, emails are effective in improving open rates. Personalization is not just a buzzword.

Email Marketing 370

Email Marketing Planning Tips Paid Search Agency 370

Single Grain

DECEMBER 15, 2020

The percentage of email recipients who open a particular email is known as open rate. The very first thing that you think about after sending your email campaign is whether people will open it. Note that HubSpot also gives you a feature to determine the overall health of the email campaigns you send.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Marketing Insider Group

SEPTEMBER 21, 2020

Your blog categories organize your content and make it easier for visitors to navigate your website. Subscribing to your newsletter. It’s in this range that traffic steadily increases, and you’ll start to see the benefits of compounding organic traffic. For organic traffic, three to four times a week will do the trick.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Webbiquity

SEPTEMBER 28, 2022

By categorizing subscribers, brands can easily send relatable emails to each type of user. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Order confirmation email.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Webbiquity

JULY 5, 2022

In fact, there are many effective marketing techniques you can use without spending a fortune. Marketing your brand effectively starts with careful planning and setting a budget. While you don’t have to pay for attention using organic social media, you do have to earn it. Develop Email Marketing Campaigns.

Promotion 343

Promotion Spending Marketing Budget Tactics 343

Marketing Insider Group

MAY 20, 2020

Un-branded Organic Search traffic is a quick and easy way to measure content success. For example, segmented email campaigns perform over 14% higher than non-segmented campaigns. Email subscribers. Traffic from organic social media shares (not likes and shares). Quick Takeaways. Source: [link].

Top of Funnel 361

Top of Funnel Content Marketing Planning Content 361

Marketing Insider Group

OCTOBER 16, 2023

Constant Contact Image Source: Constant Contact Constant Contact is well-known in the marketing world as an email marketing platform that provides businesses with tools to create, send, and manage email campaigns. Here are some key features and aspects of Constant Contact: Email templates. Not a design expert?

Paid Content 321

Paid Content Budget Programs Research Marketing Analytics Tools 321

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. Email Copy There is a lot of room for optimization in the email copy.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Marketing Insider Group

FEBRUARY 23, 2021

Repurposing case studies to appeal to audiences across different channels is a smart and cost-effective way to make your content go further. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Add Case Studies to Your Website.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. When used effectively, they can increase opt-in rates by 85%. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. They can be.

Sales Qualified Leads 363

Sales Qualified Leads Lead Scoring Lead Ranking Leads 363

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? Ongoing analysis helps you refine your strategy, improving the relevance and effectiveness of your drip marketing emails.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Zoominfo

NOVEMBER 20, 2018

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

SendX

OCTOBER 28, 2020

As marketers plan for the upcoming strategy, they should never forget the email campaign is the best to drive growth. As stated by David Newman, a thought-leader in specialized marketing: “Email has an ability many channels don’t: creating valuable, personal touches- at scale.” This could bring the customer closer to your brand.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Planning 195

Predictive Response

JANUARY 7, 2023

However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. What types of emails are you going to send? How often are you sending these emails? How will you design these emails?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Marketing Insider Group

DECEMBER 4, 2024

Tips for Choosing Posts to Repurpose Look at posts with high organic traffic. Effective Format Ideas Infographics: Summarize data-heavy articles visually for social sharing. Use Content in Email Marketing Campaigns Email marketing can reach a targeted audience directly, offering an effective way to repurpose blog content.

Content 184

Content Lead Ranking Lead Scoring Statistics 184

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 189

ROI Email Marketing B2B Marketing Marketing Automation Services 189

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. It’s an effective way to stay top of mind and stay in communication with your audience. Does your business need an Email Newsletter? Building an email newsletter can be time consuming as well.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

markempa

NOVEMBER 19, 2012

“Yes, SEO brings in more traffic, but in terms of cost against conversions, direct marketing has to be the starting point, with email campaigns consistently providing the best ROI – less traffic but similar conversions, and at a much lower cost.”. Which best describes the type of organization you work for? Click to enlarge.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Marketing Insider Group

JULY 22, 2020

80% of these organizations reported more leads and 77% saw an increase in conversion rates as a direct result of automation. There are plenty of ways that marketing campaigns can be automated. There are several types of triggered emails that can be effective for various reasons: Welcome and onboarding emails.

Email Marketing 276

Email Marketing Automation Campaigns Planning 276

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Online advertising can be one of the most effective methods for promoting your brand. Guest post by Tara Dwyer.

Digital Asset Management 286

Digital Asset Management Product Brand Identity Branding 286

Optinmonster

DECEMBER 11, 2024

With over 3 billion monthly users , it offers massive potential for reaching the right audience organically. The key is understanding how to navigate Facebook’s tools and algorithms effectively. Use CTAs Effectively : Facebook provides call-to-action (CTA) buttons like Learn More or Shop Now.

Traffic 98

Traffic Facebook Marketing Websites Effectiveness 98

Litmus

DECEMBER 15, 2023

Campaign calendar to track when you create and send each email. Email marketing program details If you’re new to email marketing or organizing work in a new role—start here. An overall email marketing plan is a single-page document that covers the basics of your work. Email types.

Email Marketing 101

Email Marketing Marketing Strategy Marketing & Strategy Planning 101

Contently

OCTOBER 23, 2024

While leads pour in with successful top-funnel campaigns, it takes effective mid-funnel content to move them toward a sale. Email segmentation to nurture mid-funnel leads The easiest and most effective way to nurture your mid-funnel email strategy is through segmentation. What is mid-funnel content?

Top of Funnel 137

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 137

Optinmonster

MARCH 29, 2021

Because, in this post, we’re going to teach you 7 steps to create an email autoresponder series that gets you more sales. First, though, let’s get clear on what an autoresponder series is and why it’s such an effective strategy. What Is an Email Autoresponder Series? How to Create an Email Autoresponder Series.

Autoresponders 128

Autoresponders Effectiveness Work Management Landing Pages 128

Scoop.it

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. In this post, we’ll dive into how AI reshapes email design, coding, and content curation. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images.

Marketing AI 104

Marketing AI Curation Design Tools 104

Act-On

OCTOBER 2, 2023

While organizations may achieve different levels of financial services marketing automation maturity over time , the core goals remain the same: streamlining and personalizing customer experiences at scale. This presents a real opportunity to attract new leads through organic search and content marketing.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Act-On

NOVEMBER 27, 2023

For example, Tower Federal Credit Union used a basic email marketing tool for email nurturing. Using marketing automation, the organization automated email campaigns and improved segmentation efforts. As a result, they experienced a 300% increase in open rates on follow-up emails.

Sales Qualified Leads 244

Sales Qualified Leads Practices Marketing Automation Services Campaigns 244

Single Grain

APRIL 1, 2020

Lack of an effective lead nurturing strategy. Benchmark metrics are super effective in situations where your lead-generation strategy is geared heavily towards “more is better.” This may include organic traffic, but it may also include other sources, such as referral traffic and even paid traffic. Organic Traffic.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Optinmonster

JUNE 11, 2024

Nonprofit newsletters are one of the best ways to connect with your organization’s stakeholders, whether those stakeholders are donors, beneficiaries, volunteers, or community members. Newsletters are a specific subset of email marketing. I worked in nonprofit email marketing for over 15 years.

Newsletter 72

Newsletter Paid Search Agency Examples Work Management 72

PureB2B

SEPTEMBER 22, 2021

Continue reading to find out what content syndication is and how to leverage it effectively for your marketing efforts. B2B marketers employ the process to optimize the effectiveness of their content on lead generation. Focusing on outbound techniques is the most effective strategy to guarantee good lead quality. Social Media.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Optinmonster

NOVEMBER 2, 2021

Are you trying to learn how to make money from your newsletter? Growing your email list can be tough. Because in today’s post, we’re going to teach you how to make money from your newsletter. Before we do, though, let’s get clear on the types of newsletters you might try to monetize. Publishers.

Newsletter 83

Newsletter Tips Cross-Selling eCommerce 83

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Contently

APRIL 18, 2023

If used strategically, it can significantly increase an organization’s return on investment (ROI). But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution.

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

SendX

FEBRUARY 22, 2019

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). You’re looking for beautiful email templates to use.

Marketing Automation Services 277

Marketing Automation Services Work Management Paid Search Agency Budget Programs 277

SendX

JUNE 24, 2020

Email marketing yields a Return on Investment of a whopping 4200%. [13]. 73% millennials prefer email for business communication. [14]. 93% marketers use email marketing software to distribute content. [15]. 80% business professionals believe that email marketing increases customer retention. [16].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195