Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 120

Marketing AI Research Paid Search Agency Customer Surveys 120

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). So is social media an effective digital marketing strategy or not?

Social Media 362

Social Media Media Business Custom Publishing 362

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Content Standard

MAY 2, 2015

But those challenges remain worth the effort: Video checked in as the second-most effective kind of content, signaling that marketers are eager to find solutions for video creation success. The true value of video, though, extends beyond numbers-based evidence and taps into much more elemental attractions of effective content marketing.

Customer Surveys 40

Customer Surveys Effectiveness Paid Search Agency Content Marketing 40

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Allocation 129

Allocation Marketing Report B2B Marketing B2B 129

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Look at the data.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 121

Planning Marketing Plans Spending Network Marketing 121

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. And our powerful lead-generation tools are just as effective at collecting feedback from your customers.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. That’s why tracking key influencer marketing metrics effectively has become crucial. It has become a core element of marketing and sales strategies.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. By the numbers.

Sample 108

Sample Customer Surveys Mobile Marketing Statistics 108

Martech

FEBRUARY 22, 2024

Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. The report is based on a survey of 250 marketers in the U.S., Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based

Marketing Automation Services 110

Marketing Automation Services Paid Search Agency Marketing Management Tools 110

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. By embracing new AI tools and technologies, PR professionals can enhance their efficiency, target audiences more effectively, and accurately measure the impact of their campaigns.

PR 62

PR Public Relations Digital Transformation Ethics 62

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What about all this legacy data? If so, did your integrated data contribute?

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. Increasing marketing campaign effectiveness (69%).

Marketing AI 124

Marketing AI Customer Surveys Demographics Marketing Report 124

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 1% have no opinion on AI’s effectiveness in this context. Personalization.

Marketing AI 122

Marketing AI Media Paid Search Agency Privacy 122

Martech

DECEMBER 1, 2023

Find Artificial intelligence requires data to function effectively. Crafting an effective prompt is crucial. Below are examples of effective prompts: You are a content marketer. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. You are a data analyst.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. We’d like to know how it’s been for you.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Optinmonster

APRIL 10, 2024

Why Your Marketing Needs Emotional Intelligence to Be Effective How to Use Emotional Intelligence in Your Marketing What is Emotional Intelligence in Marketing? Why Your Marketing Needs Emotional Intelligence to Be Effective The business world at large is at a difficult juncture right now. Here’s an exit survey form example: 2.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Some of the most effective methods to gain those insights include the following.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Lead generation and conversion: Analyze data to identify the most effective lead generation sources and strategies. How has it been for you?

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

Martech

SEPTEMBER 21, 2023

MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder. The tool analyzes surveys and insights for consumer preferences and behaviors. It uses MFour’s dataset of proprietary data from survey responses, location data, and app and web traffic to provide multi-source validated responses.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

Martech

NOVEMBER 1, 2023

This survey of 500 U.S. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period. However, only 18% said their strategy is “highly effective.” And 14% have no retention strategy at all, according to the survey. But in 4Q, shoppers also show an interest in buying from SMBs.

Small Business Marketing 124

Small Business Marketing Buy SMB eCommerce 124

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you. Get MarTech! In your inbox.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year.

Demand 199

Demand Content Marketing Guidelines Content 199

Martech

FEBRUARY 8, 2024

We’re being asked to not only increase efficiency, which we’ve been doing for over a decade, but now also effectiveness. The problem is that technology alone was never going to deliver us effectiveness. Find effectiveness for the 95% We need a much better answer for engaging with the 95% of our future buyers, who are not yet in-market.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Top Rank Marketing

AUGUST 2, 2023

As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. To truly understand its effectiveness and impact, we need your valuable insights. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry!

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

B2B Marketing Directions

MARCH 24, 2024

Google Survey Bain & Co. and Google recently surveyed 1,208 people at US companies who were involved in buying several types of business products and services. In this survey, 80% - 90% of the respondents (depending on what they were buying) said they had a set of vendors in mind before they did any research.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71