SendX

MARCH 15, 2022

In 2020, people spent an average of 11.8 seconds reading a marketing email, and in 2021 it declined to 10 seconds.

Design 195

Design Practices Best Practices Email Marketing 195

Vision Edge Marketing

MARCH 15, 2022

Change. Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. . Innovation is a creative process. In fact, creativity is the source of innovation.

Work Management 182

Work Management Marketing Management Creativity PR 182

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Webbiquity

MARCH 15, 2022

Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. To be successful, those teams need good data. That’s where the role of revenue operations comes in. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Persado and Coresight Research recently teamed up to publish the “AI-Powered Language: A New Era of Enhanced Customer Engagement” report, and statistics suggested that the majority of marketers (53.9%) are already using AI to provide personalized customer experiences.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

Search Engine Journal

MARCH 14, 2022

If you don't have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here's why. The post What Is Local SEO & Why Local Search Matters appeared first on Search Engine Journal.

SEO 141

SEO 141

Zoominfo

MARCH 15, 2022

Frenemy: A person with whom one is friendly despite a fundamental rivalry. If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. You’re each trying to make the most money possible and that can create conflicting interests. “The more profitable experience for search engines is more people clicking on ads.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.

Ad Building 140

Ad Building Branding Brand Identity Landing Pages 140

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Content Marketing Institute

MARCH 17, 2022

Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.

Planning 134

Planning Marketing & Strategy Marketing Strategy Tips 134

Search Engine Journal

MARCH 15, 2022

WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback. The post WordPress Releases a New Performance Plugin appeared first on Search Engine Journal.

Features 138

Features Marketing Websites 138

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget. While webinars are being utilized across all industries, B2B webinars have certainly become one of the primary ways to distribute information, and even gain quality leads.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Biznology

MARCH 18, 2022

We are looking forward to longer, beautiful days outside here in the Bay as we move deeper into another great Spring season. Conversations with clients and colleagues have increasingly focused on identifying the best next step(s) in their professional and/or personal journeys. Whether it is a significantly new/different strategic approach or a smaller, tactical move, the desire to thoughtfully and deliberately career craft is paramount.

Peer-to-peer 104

Peer-to-peer Thought Leadership Opinions Training 104

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Webinar Metrics

ClickZ

MARCH 14, 2022

As brand marketers, it’s our responsibility to create brands that people view positively and want to connect to. When marketing is inclusive, your brand has a better footing with an even larger audience and creates even stronger ties with your customers. Inclusive marketing considers diversity in all forms— age, appearance, ethnicity, gender identity, language, socio-economic status, religion/spirituality, physical abilities, and neurodiversity—to reach people from all backgrounds and walks of l

Branding 130

Branding Brand Identity Planning Paid Search Agency 130

Search Engine Journal

MARCH 17, 2022

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.”. The post Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month appeared first on Search Engine Journal.

Twitter 133

Twitter High Quality Lead Studies Research 133

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

Content Marketing Institute

MARCH 16, 2022

What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world.

Content Marketing 127

Content Marketing Content Paid Search Agency Positioning 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

MARCH 16, 2022

“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Search Engine Journal

MARCH 16, 2022

Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns. The post 6 Ways To Target Seniors More Effectively In Digital Marketing appeared first on Search Engine Journal.

Effectiveness 132

Effectiveness Internet Marketing Search Marketing Marketing 132

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing.

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Only B2B

MARCH 16, 2022

Revisiting fundamentals is good for business. External influences or new disruptive solutions cause trends to move, behaviour patterns to shift, and everything to be redefined. Take appointment setting, for example. While individuals who have worked in the B2B leads industry for a long time are familiar with the word, newcomers and novices have a lot of catching up to do.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 118

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Social Media

DivvyHQ

MARCH 17, 2022

We've said it before and we'll say it again. If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. Instead, they need to support each other through every step of the sales process. But what does that process look like, and how can content support it? Here's a helpful guide for content marketers.

Top of Funnel 121

Top of Funnel Process Content Paid Search Agency 121

Search Engine Journal

MARCH 14, 2022

There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? The post Review Sentiment: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google 132

Google Conversion Rate Conversion SEO 132

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater. “If you have a big sales organization and complex routing issues they have a really nice system.” What’s more, both LeanData and Full Circle Insights built their offerings n

Marketing Attribution 125

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 125

Content Marketing Institute

MARCH 18, 2022

Producing more content doesn’t raise your chances of success – it risks hiding your best work. How can you make sure your signal gets found in the noisy content hurricane? Try these three techniques media companies love.

Content 121

Content Media Companies Best Practices 121

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Marsden Marketing

MARCH 15, 2022

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at least a monthly basis. Podcasts are a great way to tell stories and share information with a wider, always-distracted, always-on-the-go audience.

Acquisitions 115

Acquisitions Advertising Channels B2B Studies 115

Search Engine Journal

MARCH 15, 2022

Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large Ecommerce Sites Do Differently appeared first on Search Engine Journal.

eCommerce 132

eCommerce SEO Companies Webinar Metrics 132

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Decisions. Results” because nobody today would think of driving customer experience without data.

Conference 124

Conference CMS Development Digital Asset Management Marketing Automation Services 124