Lead Generation: Does your teleprospecting deliver value to prospects?
B2B Lead Generation
MARCH 31, 2014
Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. When it comes to communicating an organization’s value and credibility, asking the right questions and relieving any anxiety is key to a campaign’s success. Consequently, wouldn’t it make sense to test and optimize this process? After all, the knowledge you acquire can be applied to several facets of your marketing efforts, including what you emphasize online.