markempa

JUNE 10, 2013

'Tweet “It is absolutely necessary. Don’t base your marketing on assumptions and allow your customers to identify your success.”. – Alex Corzo, Manager of Brand Integration, Orlando Health. How important is value prop testing? The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. For example, through testing, Jon Ciampi, Vice President Marketing, Business Development & Corporate Development, CRC Health, learned his customers craved

Lead Generation 256

Lead Generation Cold Calling Lead Scoring Lead Ranking 256

ViewPoint

JUNE 11, 2013

'At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment. Handoffs of qualified leads from marketing to sales can be as smooth and technically precise as those of the sprinters on a relay track team.

B2B Sales 237

B2B Sales B2B Marketing Sales Qualified Leads B2B 237

NuSpark Consulting

JUNE 8, 2013

'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.

Paid Content 206

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 206

Webbiquity

JUNE 11, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional sea

Allocation 205

Allocation Optimization Peer-to-peer Social Networks 205

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Marketing Insider Group

JUNE 11, 2013

'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing.

Trends 188

Trends Mobile Advertising Planning Internet Marketing 188

Biznology

JUNE 11, 2013

'According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. And while much of their success had to do with their collective beautiful mind, it also had to do with something that Mr. Alter said as a matter of fact: they got “over the fear of being annoying.” The whole quote from the below interview on the Colbert Show is, &#

Blogger 171

Blogger Opt-out CAN-SPAM Internet Marketing 171

Digital B2B Marketing

JUNE 12, 2013

'Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. There’s just one little problem: the leads are crap.

Lead Scoring 167

Lead Scoring Lead Ranking Buyer's Journey Leads 167

Marketing Insider Group

JUNE 13, 2013

'For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts.

Social Media 186

Social Media Effectiveness Media Content 186

KoMarketing Associates

JUNE 10, 2013

'Leunig’s Bistro & Cafe, Burlington, VT. A few weekends ago, my husband and I took a trip north to Burlington, VT for a mini-vacation. Considering it was 91 degrees that Saturday, a new June 1 st record for that part of the state, and the fact that I’m eight months pregnant, there was little I could (or wanted) to do other than to sit inside and eat.

Content Marketing 176

Content Marketing Planning Content Search Engine Marketing 176

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Customer Experience Matrix

JUNE 14, 2013

'Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are import

Marketing Automation Services 166

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 166

Writing on the Web

JUNE 12, 2013

'Make Sure Your Posts Get Read!" src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ?

RSS 161

RSS Social Media Buzz Internet Marketing 161

Smashmouth Marketing

JUNE 12, 2013

'Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget". But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn''t exist, many times those with Authority don''t even know they have a Need or that they need it now.

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Crimson Marketing

JUNE 12, 2013

'As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Many companies maintain focus on their own social efforts and completely ignore those of their competitors. But there is a unique opportunity afforded to those of you who track competitor activity. .

Social Media 152

Social Media B2B Marketing Studies Social Marketing 152

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Biznology

JUNE 13, 2013

'Photo credit: Shannon Paul. Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments. These might include the different roles, industries, and organizational sizes of your target audience members, for example.

Buying Cycle 149

Buying Cycle Buy Content Marketing Content 149

ANNUITAS

JUNE 11, 2013

'During my speech I asked the question, “Who has an effective lead nurturing stage in place as part of their Demand Generation program?”.

Top of Funnel 159

Top of Funnel Demand Generation Lead Nurturing Marketing Funnels 159

WriteSpark

JUNE 11, 2013

'Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. What a lost promotional opportunity! Instead of taking time to look through the list, most customers will click on just the first one or two links. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 139

Case Study Case Studies Studies Promotion 139

Crimson Marketing

JUNE 11, 2013

'If you’re a company that deals in partner marketing, you may not be fully taking advantage of all your conjoined potential. For example, an advantage of a partner community is it may spark conversations that lead to innovative ideas. Think of companies, like Samsung (the spoke), who are at the center of their many networks (the hubs), and have potential to foster knowledge sharing relationships.

Work Management 122

Work Management Advertising Agencies Marketing & Strategy Marketing Management 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JUNE 14, 2013

'Image via CrunchBase. The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating in activities that the Google Webmaster Guidelines advised against in an attempt to gain an unfair advantage over the competition.

Optimization 142

Optimization SEO Marketing Websites Microsite 142

Convince & Convert

JUNE 13, 2013

'The force is strong with this one. In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance to be featured as Pringles national advertisement. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Advertising Channels 144

Advertising Channels Video Marketing Youtube Social Media 144

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. What a lost promotional opportunity! Instead of taking time to look through the list, most customers will click on just the first one or two links. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

B2B Marketing Traction

JUNE 14, 2013

'As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it. So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social med

Social Media 111

Social Media Analytics Media Marketing & Strategy 111

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Biznology

JUNE 10, 2013

'Jenna Marbles (Photo credit: Gage Skidmore). There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly anyone in the “real world” was on Twitter, and yet everyone we knew – or thought was important – was.

Internet Marketing 136

Internet Marketing Advertising Mediums Work Management Social Media 136

Crimson Marketing

JUNE 13, 2013

'Are you craving a sandwich for lunch? The delicious delights of #BADMarketing . Video: Courtesy of Quizno’s Subs.

Viral Marketing 125

Viral Marketing Youtube B2B Marketing Marketing 125

Adobe Experience Cloud Blog

JUNE 14, 2013

'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing.

Top of Funnel 105

Top of Funnel Marketing Automation Services Interactive Marketing Marketing Automation 105

Convince & Convert

JUNE 14, 2013

'Greg Gerik, 3M @ggerik. Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Skype 118

Skype Social Media Communities Case Studies 118

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

EMagine B2B Blog

JUNE 11, 2013

'“Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.” And, in the short time the announcement has been live, critics and champions of Apple alike are on board with opinions. This leads to the question: just how impactful is mobile technology in our lives?

Paid Search Agency 67

Paid Search Agency Companies B2B Forrester 67

Hubspot

JUNE 13, 2013

'Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry , we''re always trying to stay up on the latest and greatest. " New tools! New social networks! New audiences! Gotta try them all!". But sometimes, it''s helpful to step back and remember that some marketing advice is timeless.

Advertising Agencies 61

Advertising Agencies Paid Search Agency Advertisements Advertising 61

Adobe Experience Cloud Blog

JUNE 13, 2013

'Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. This helps us optimize our processes and get creative with how we think about prospect engagement. At a certain point in nurturing, you reach a level where you have an abundance of content pieces that span a wide range of topics. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing.

Lead Nurturing 105

Lead Nurturing Marketo Click Rate Thought Leadership 105