Marketing Insider Group

FEBRUARY 6, 2023

A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You miss 100 percent of the shots you never take” is one lesson.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. They should be front and center of every decision you make. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Webbiquity

FEBRUARY 7, 2023

Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Image credit: RF._.studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. It seems everyone is making AI announcements these days. With stories like these, you may be starting to feel you’re becoming obsolete.

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs.

PR 62

PR Research B2B CMO 62

DivvyHQ

FEBRUARY 7, 2023

Content testing is a great way to understand your users better. By assessing what aspects of your content are working, and which aren’t, you can build a clearer picture of what your users expect from your content. Check out our latest article from Yauhen Zaremba, Director of Demand Generation at PandaDoc, to learn more!

Demand Generation 81

Demand Generation Content User-Generated Content Demand 81

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Product Launch Schedule and Marketing Budget Two of the most basic rules of a marketing plan are to know the budget and know the schedule.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Ignite

FEBRUARY 8, 2023

We live in a B2C world, where buyers expect to be treated like consumers–even in a B2B transaction. There’s really no way around it. Consumers today expect the buyer’s journey to be convenient, frictionless and even enjoyable. It should not be shocking that an increasing number of B2B buyers are trying to get that B2C experience in the B2B world. After all, in some form or fashion, you are a consumer and appreciate an enjoyable customer experience, right?

B2B 62

B2B 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

NuSpark Consulting

FEBRUARY 10, 2023

SHOW 6 Recorded: February 9,2023 Topic: Watch my conversation with Laura Patterson of VisionEdge Marketing as we discuss customer experience, and all things related to how all marketing and sales HAVE to keep the customer needs in mind always. Length: 32 minutes Guest: Laura Patterson, VisionEdge Marketing Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructi

Business 246

Business CMO Consulting Marketing Websites 246

Marketing Insider Group

FEBRUARY 7, 2023

Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. When there’s a steady brand messaging framework in place, quick action items are easy to complete. Sharing your brand’s mission with potential customers becomes effortless.

Branding 203

Branding Brand Identity Word of Mouth Guidelines 203

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you’re flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Ranking Lead Scoring 130

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Social Media

ANNUITAS

FEBRUARY 7, 2023

The New Year has brought more volatility than many of us may have expected. Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,

Marketing AI 144

Marketing AI Optimization Personalization Campaigns 144

The Daily Egg

FEBRUARY 8, 2023

Planview is a comprehensive project portfolio management (PPM) platform that helps organizations maximize the value of their investments in projects and resources. The post Planview Review appeared first on The Daily Egg.

Resources 139

Resources Organization 139

Zoominfo

FEBRUARY 6, 2023

If you work in tech — and even if you don’t, really — you’ve heard the buzz about a new robotic assistant called ChatGPT. Created by OpenAI, the free artificial intelligence (AI) content tool is capable of having human-like conversations, answering complicated questions like “what is quantum physics,” and passing parts of licensing exams for lawyers and doctors , along with the final exam for a prestigious MBA program.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

FEBRUARY 8, 2023

Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.

SEO 136

SEO Design 136

Heidi Cohen

FEBRUARY 7, 2023

Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.

Content Marketing 127

Content Marketing Content Tips Marketing 127

The Daily Egg

FEBRUARY 6, 2023

After reviewing 10 brands, we decided Monday.com is our favorite visual project management tool. It is a robust all-around tool for quickly. The post Best Visual Project Management Tools Compared appeared first on The Daily Egg.

Tools 124

Tools Best Practices Branding Brand Identity 124

Martech

FEBRUARY 8, 2023

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.

Marketing AI 118

Marketing AI Advertising Agencies Ethics Copywriting 118

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

FEBRUARY 7, 2023

Everyone is creating the same SEO-driven content to rank high on Google. It's time to set yourself apart by repairing SEO cannibalization. The post How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively appeared first on Search Engine Journal.

Keywords 135

Keywords Traffic Effectiveness SEO 135

CopyBlogger

FEBRUARY 9, 2023

Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.

Content 115

Content Features Product Content Marketing 115

The Daily Egg

FEBRUARY 10, 2023

Confluence is a corporate wiki with a wide range of robust requirements management features and customization options. It’s used by businesses ranging. The post Confluence Review appeared first on The Daily Egg.

Wiki 120

Wiki Features Business 120

Martech

FEBRUARY 10, 2023

We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.

Marketing AI 116

Marketing AI Lead Ranking Marketing Analytics Tools Paid Search Agency 116

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

FEBRUARY 8, 2023

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.

Practices 123

Practices Examples Best Practices Google 123

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. It’s at this point that consumers are in the decision stage of the buyer’s journey. What Is The Decision Stage Of The Buyer’s Journey? The decision stage of the buyer’s journey is the last stage, the stage in which you close the sale.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

The Daily Egg

FEBRUARY 7, 2023

The process of setting, sharing, and managing business requirements sounds like an easy task. However, it involves a lot more than simply. The post Jama Connect Review appeared first on The Daily Egg.

Process 120

Process Business 120