Sat.Sep 02, 2023 - Fri.Sep 08, 2023

article thumbnail

Take Your B2B Offense Up A Notch

Navigate the Channel

How to Create Effective Presentations and Repurpose Content I am a big Kansas City Royals fan, and I love the game of baseball. The other day while I was watching a game, I realized just what it was that made the Royals such a relentless team. Although it may be better known for its defense, the Royals are also known for keeping the line moving on offense and putting the ball in play.

B2B 65
article thumbnail

The Vital First Step of Your Marketing Planning for 2024

B2B Marketing Directions

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in large enterprises can be quite formal, and the output is often a lengthy document replete with spreadsheets containing budget details and financial projections.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More than 50% of B2B marketers report bigger budgets

Martech

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.

article thumbnail

A No-Risk Road Map to Marketing and Sales Alignment Any Company Can Use

Square 2 Marketing

We’re more halfway through 2023, and the time has come to stop accepting the old setup between marketing and sales where marketing hates sales and sales hates marketing. I’m so over this, and you should be too. If you want to hit your revenue goals, you have to blend marketing, sales and even customer service into one revenue team with one goal – your monthly revenue number.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Is Your Email Marketing Successful?

Benchmark Email

Do you know if people are actually reading your emails? While it might seem like a silly question, successful email marketing can’t run on hopes and dreams alone. It’s important that you know how to measure the performance of your email efforts, and that you’re regularly tracking the right email metrics so that if they’re… The post Is Your Email Marketing Successful?

More Trending

article thumbnail

How to find and win your first 10 B2B customers

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Welcome to part four of our series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify your ICP Part 4 : How to find and win your first 10 customers ← T

article thumbnail

7 Core Roles of a Content Marketing Team

Content Marketing Institute

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

article thumbnail

The Power of Intent Data in Lead Generation

Only B2B

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It’s like having a secret weapon that empowers businesses to connect with high-quality leads in a profoundly personalized way. This blog unveils the power of intent data, illustrating how it’s reshaping B2B lead generation and taking it to unprecedented heights.

article thumbnail

Introducing HubSpot Commerce Hub: The Future of Digital Payment Platforms for B2B

SmartBug Media

You closed the deal; you’ve done the hard work. Collecting payment should be a pleasantly effortless experience. And with HubSpot Commerce Hub, it truly is. Introducing Commerce Hub, HubSpot's newest package of products featuring a diverse collection of B2B commerce tools, including cutting-edge digital payment platforms. Commerce Hub offers a great way for businesses to streamline their CPQ (configure, price, quote), invoice, and payment processing for a frictionless revenue experience.

Hubspot 69
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

Whether you’re a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company or individual looking to effectively communicate their story, achievements and value to the media, investors and the public.

Press 130
article thumbnail

Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models.

article thumbnail

Industrial Marketing Strategy vs. Plan

Industrial Marketing Today

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 132
article thumbnail

Get Hands-on with MuleSoft Automation and Integration Skills with Trailhead

Salesforce Marketing Cloud

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

DemandScience’s Dedication to CAN-SPAM Act Compliance

PureB2B

Discover how DemandScience rigorously adheres to the CAN-SPAM Act, ensuring the highest standards in commercial electronic communication. Dive into our commitment to transparency, quality leads, and unmatched data privacy.

CAN-SPAM 128
article thumbnail

TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson

Top Rank Marketing

Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Donna’s deep expertise leading substantial agency growth is part of an ongoing transformation we’ve had in play this year that has included a brand refresh and new website, investment in busi

article thumbnail

How to unlock more value from your event content

Martech

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

article thumbnail

15 Podcasts to Boost Your SEO Game

Ahrefs

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1.

SEO 119
article thumbnail

What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

article thumbnail

Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure.

De-duping 115
article thumbnail

Mastering Customer Engagement: Best Practices for Excelling in New Customer Marketing Nurtures

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. But don’t let the curtain fall just yet; the work has only begun. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Practices 114
article thumbnail

HubSpot unveils AI additions and a revamped Sales Hub

Martech

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.

article thumbnail

12 SEO Best Practices to Improve Rankings in 2023

Ahrefs

Here are 12 essential SEO best practices to help you level up your website’s performance. Search intent is the underlying reason for a user’s search in Google.

Practices 121
article thumbnail

Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

article thumbnail

An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

Lenny's Newsletter

Brought to you by Vanta —Automate compliance. Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization.

article thumbnail

How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

Linkedin 108
article thumbnail

Online close to edging out physical stores for holiday buying

Martech

The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.

Buy 120
article thumbnail

Evergreen Content Explained: 2 Key Ingredients for Success

Ahrefs

For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.

Content 119
article thumbnail

Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

article thumbnail

How To Use Pepper Content

The Daily Egg

If you are struggling to achieve your marketing goals because of difficulties keeping everyone involved in content creation on the same page, The post How To Use Pepper Content appeared first on The Daily Egg.

Content 107
article thumbnail

How To Scale Content Production By Focusing on Operations [25+ Expert Ideas]

Content Marketing Institute

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

Product 108
article thumbnail

Salesforce announces new AI and automation capabilities for Slack

Martech

Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. Salesforce also announced Slack Lists and Slack Workflow Builder. The artificial intelligence piece. Slack AI will offer generative AI capabilities directly within the Slack workflow.