Navigate the Channel
SEPTEMBER 6, 2023
How to Create Effective Presentations and Repurpose Content I am a big Kansas City Royals fan, and I love the game of baseball. The other day while I was watching a game, I realized just what it was that made the Royals such a relentless team. Although it may be better known for its defense, the Royals are also known for keeping the line moving on offense and putting the ball in play.
B2B Marketing Directions
SEPTEMBER 3, 2023
The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in large enterprises can be quite formal, and the output is often a lengthy document replete with spreadsheets containing budget details and financial projections.
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Martech
SEPTEMBER 5, 2023
A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.
Square 2 Marketing
SEPTEMBER 5, 2023
We’re more halfway through 2023, and the time has come to stop accepting the old setup between marketing and sales where marketing hates sales and sales hates marketing. I’m so over this, and you should be too. If you want to hit your revenue goals, you have to blend marketing, sales and even customer service into one revenue team with one goal – your monthly revenue number.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Benchmark Email
SEPTEMBER 7, 2023
Do you know if people are actually reading your emails? While it might seem like a silly question, successful email marketing can’t run on hopes and dreams alone. It’s important that you know how to measure the performance of your email efforts, and that you’re regularly tracking the right email metrics so that if they’re… The post Is Your Email Marketing Successful?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lenny's Newsletter
SEPTEMBER 5, 2023
👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Welcome to part four of our series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify your ICP Part 4 : How to find and win your first 10 customers ← T
Content Marketing Institute
SEPTEMBER 5, 2023
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
Only B2B
SEPTEMBER 6, 2023
In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It’s like having a secret weapon that empowers businesses to connect with high-quality leads in a profoundly personalized way. This blog unveils the power of intent data, illustrating how it’s reshaping B2B lead generation and taking it to unprecedented heights.
SmartBug Media
SEPTEMBER 6, 2023
You closed the deal; you’ve done the hard work. Collecting payment should be a pleasantly effortless experience. And with HubSpot Commerce Hub, it truly is. Introducing Commerce Hub, HubSpot's newest package of products featuring a diverse collection of B2B commerce tools, including cutting-edge digital payment platforms. Commerce Hub offers a great way for businesses to streamline their CPQ (configure, price, quote), invoice, and payment processing for a frictionless revenue experience.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Zoominfo
SEPTEMBER 6, 2023
Professional events can generate loads of opportunities in a very short period. But it’s imperative to act fast so your warm leads don’t cool down. We’ve put together a list of the 10 most important post-event priorities to help you turn attendees into prospects and customers. Here’s what to focus on once you’re back in the office, and how ZoomInfo can help: 1.
Salesforce Marketing Cloud
SEPTEMBER 6, 2023
The new Salesforce Data Cloud Consultant Certification How to become a Salesforce Certified Data Cloud Consultant The new Salesforce AI Associate Certification How to become a Salesforce Certified AI Associate Why these new certifications matter Get started today Salesforce is helping customers understand artificial intelligence (AI) and Data Cloud by delivering two new certifications that objectively validate individual skills and experience that team members need to build trusted AI and data s
PureB2B
SEPTEMBER 7, 2023
Discover how DemandScience rigorously adheres to the CAN-SPAM Act, ensuring the highest standards in commercial electronic communication. Dive into our commitment to transparency, quality leads, and unmatched data privacy.
Industrial Marketing Today
SEPTEMBER 5, 2023
I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Zoominfo
SEPTEMBER 5, 2023
There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models.
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed.
Top Rank Marketing
SEPTEMBER 7, 2023
Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Donna’s deep expertise leading substantial agency growth is part of an ongoing transformation we’ve had in play this year that has included a brand refresh and new website, investment in busi
Sprout Social
SEPTEMBER 5, 2023
There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Content Marketing Institute
SEPTEMBER 7, 2023
Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure.
Lenny's Newsletter
SEPTEMBER 7, 2023
Brought to you by Vanta —Automate compliance. Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization.
Martech
SEPTEMBER 6, 2023
Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Heinz Marketing
SEPTEMBER 5, 2023
By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. But don’t let the curtain fall just yet; the work has only begun. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.
BuzzSumo
SEPTEMBER 6, 2023
Craft an effective digital PR strategy in 1 steps: Includes real examples and tips for earning coverage to boost awareness, traffic and sales.
Sprout Social
SEPTEMBER 6, 2023
LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.
Martech
SEPTEMBER 7, 2023
Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Heinz Marketing
SEPTEMBER 8, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Businesses have invested years creating and curating SEO-friendly content to drive website traffic. Now the question is, will AI take it all away? So far, Google remains tight-lipped about how much ChatGPT and other AI services have impacted its use. But we can assume it’s been significant based on Google’s mad dash to release its built-in AI tools.
Content Marketing Institute
SEPTEMBER 6, 2023
Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
Optinmonster
SEPTEMBER 5, 2023
For good reason, guest posting has become a buzzword in digital marketing. It’s an influential marketing hack bloggers and businesses use to reach new audiences, share expertise, and boost their online presence. Here are just a couple of examples to prove our point. Elna Cain used guest posting to make a full-time income from freelance writing.
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