Sat.Aug 31, 2019 - Fri.Sep 06, 2019

10 Ways Marketing Automation Can Save You Time (and Money)

Outbound Engine

We’re all busy. Honestly, we seem to be busier than ever. Ask someone, “how are you?” ” and it’s pretty likely some form of “I’m busy/work is busy/the kids are keeping me busy” will be in their answer.

Are the patterns in your data leading you in the wrong direction?

Measure Up Marketing

For this article to be valuable let’s start with two assumptions about your data: First, that you have quality data, and second that you are capable – or have access to capabilities – to effectively analyze your data.

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When Did Programmatic Advertising Start: A History Lesson

LeadCrunch

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Your mom would tell you not to click on them because it would give the computer a virus, or wait, maybe that was just my mom.

How to Save Your Digital Marketing Strategy

Marketing Insider Group

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Leverage AI in PR for Amazing Results

B2B PR Sense

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

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Now Is the Time for Video Content

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

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Why Do We Write So Much About Employee Engagement?

Marketing Insider Group

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best.

The Business Case for Marketing Automation

Act-On

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Not to Do with Lead Scoring

Modern Marketing

When I used to hear terms like “ lead scoring ,” I assumed it was something our sales team should be doing. What I didn’t realize was that lead scoring is something a digital marketer like myself should understand.

In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

Marketing Insider Group

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era.

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You Have More Employee Advocates Than You Think

Biznology

The following is a sponsored article from our partner, GaggleAMP. A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part of an employee advocacy program, but that’s just not the case. In fact, you have more employee advocates than you think.

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

When Good Enough Shouldn’t Be: The Best Time to Send Emails

Modern Marketing

When is the best time to send email? This question has been one of the most asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown.

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How to Avoid 4 Common Outbound Campaign Mistakes

Marketing Insider Group

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash.

Innovation Security in the Age of Hacking

Biznology

In September 2016, Verizon was in talks with Yahoo! about their anticipated acquisition when Yahoo! was obliged to announce that it had been the victim of the biggest data breach in history (that we know of) in 2014.

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Report: 63% of Marketers Still Struggle to Assemble Unified Customer Data

KoMarketing Associates

Many marketers are now turning to customer data platforms (CDPs) in order to reap the full benefits of their analytics. However, new research suggests that not all marketers have been successful when it comes to assembling CDPs and implementing them in their strategies.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Unlock the Benefits of Leveraging Oracle Responsys with Oracle Maxymiser

Modern Marketing

When considering approaches you can take to elevate your Oracle Responsys campaigns to the next level, integrating with Oracle Maxymiser stands out as an essential value add.

Marketing’s Role as a Revenue Engine: Lessons from the Front Line

Marketing Insider Group

By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally.

Voice Engine Optimization’s Growing Importance

Biznology

While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms that aren’t currently feeling its impact. To date, VEO is directly mostly on location-based or time-dependent products and services.

What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.”

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Do Programmatic Advertising (That Delivers an ROI)

LeadCrunch

What is programmatic advertising? Programmatic advertising is the next level of display ads. Also known as banner ads, you likely recognize display ads as the promotions found on website sidebars, footers, and headers.

5 Mistakes to Avoid with Your Employee Advocacy Program

Marketing Insider Group

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts.

How are you managing the changing nature of B2B customers?

Biznology

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want?

Five Actionable Tips for Growing a Successful Startup Business on a Budget

Webbiquity

Guest post by Bill Acholla. Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!