Sat.Jan 10, 2015 - Fri.Jan 16, 2015

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. It’s not about more leads; it’s about doing better with the ones you already have. Here’s how.

Announcing the Content Pros Podcast and Episode 1 with Jay Baer


I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world's best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and much more.


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How To Plan And Build A Successful Content Marketing Strategy

Marketing Insider Group

Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

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How to Measure Email Success in 2015: A Call to ROI

The Point

No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

Writing on the Web

Does your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing.

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More Trending

How To Build A Culture of Content

Marketing Insider Group

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting events, hanging logos and grabbing business cards. In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency.

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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As

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An All Too Typical Sales Prospecting Phone Message


I attended a lead nurturing webinar recently. I’m always looking for insights, especially about how companies are thinking about content to support their many use cases. I also like to experience selling from a buyers perspective. I get many sales prospecting calls, but usually for products or services I could care less about. I delete and forget. But this was a topic I’m really interested in.

4 Tips To Help Marketers Commit To Data Quality


With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months and what initiatives didn’t go as planned. Did you spend the last year obsessing over your content and design, running tests to optimize your call to action, or did you spend huge amounts of time planning and building multi-touch campaigns? I’m thinking a lot of people are nodding their heads.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Everybody Writes — My Interview With Ann Handley

Marketing Insider Group

Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” ” I fought my social anxiety, walked up to her, and introduced myself. I told her where I worked.

3 Steps To Waltz Your Way To Lead Generation Success

The Forward Observer

Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don''t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances. To the neophyte dancer, the waltz, like many dances can seem complicated and difficult to perform. However, the waltz is essentially three steps.

You’re doing a terrible job with search and social


My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels victimized by Google.

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Modern Marketing Essentials Guide to Cross-Channel Marketing [New eBook]


Remember when you were a kid and you heard the word "essential?" " It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that we're all grown up and living and playing in the world of marketing the word "essential" takes on new meanings.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Game Changers Content Marketers Can Steal from House of Cards

KoMarketing Associates

The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. And I’ll tell you what: If I didn’t have Netflix to binge watch during this time of year, I don’t know where I’d be. Wherever you may fall on the House of Cards spectrum (toe dipper, occasional watcher, or full-on devotee – like me), if there’s one thing to say about that show, it’s this: It’s memorable.

Improve Sales Proficiency With Relevant Sales Conversations


Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? How does this improve your proficiency and results? Relevant — adjective; 1. bearing upon or connected with the matter at hand, pertinent Pertinent — adjective; 1. pertaining or relating directly and significantly to the matter at hand. Being relevant is important due to the shift of the locus of control in buying/selling situations.

9 ways to reboot your digital marketing for the new year


I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media properties. I have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. So while most people are making and breaking their New Year’s resolutions about this time, I’m setting the stage for a fantastic year.

Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015


In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” To be specific, almost 60% of respondents indicated they feel their efforts are not very effective, with less that 3% stating they are very effective. While many factors contribute to the above statistic, one factor serves as the foundation for so many of the others.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

#BADMarketing from FireFly

Crimson Marketing

Which backyards are they encouraging us to explore, exactly? BADMarketing . Source: BrandHub. The post #BADMarketing from FireFly appeared first on. BADMarketing


6 Competitive Intelligence Tools from 6 Experts webinar


Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about: “Know your enemy and know yourself and you can fight a hundred battles without disaster.” ” – Sun Tzu ( Art of War ). Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage.

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Improve Sales Proficiency By Being Relevant to Buyers


Why relevant? What does relevant really mean? How would you know if you are being relevant with a buyer? How does this improve your proficiency and results? Relevant — adjective; 1. bearing upon or connected with the matter at hand, pertinent Pertinent — adjective; 1. pertaining or relating directly and significantly to the matter at hand. Being relevant is important due to the shift of the locus of control in buying/selling situations.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Analytics That Matter


I must say that we as marketers have improved over the past several years in the analytics arena. Four or five years ago, it wasn’t surprising to talk to marketers who literally weren’t tracking anything. Today, all of us are tracking results in some form or fashion. In fact, we have more tools for tracking results than we know what to do with. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just just to name a few.

How To Determine When Marketing Solutions are More Than a Trend

Crimson Marketing

Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. But how can you know which marketing technology is actually worth the investment? Which marketing solutions will help you hone a lasting competitive edge, and which will be mere short-lived trends? Unfortunately, the answer is there is no real way to definitely determine if you’re wasting your marketing dollars or not.

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Why transparency is essential for building corporate brand trust


The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.