Sat.Jan 29, 2011 - Fri.Feb 04, 2011

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.”

CMO 77

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises.

Trending Sources

Top 5 Things Not to Do on Facebook


Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. Having 2 Profiles: Personal and Professional.

Optimizing Pay-Per-Click; Real world examples


Pay per click , search marketing, and the issue of relevancy. Although I’m a Google certified professional and help clients manage and improve their pay-per-click efforts, I’m not going to do another “how to&# blog post. However, I am serious when it comes to optimizing campaigns; and that includes the ads themselves and conversion-friendly landing pages.

Click 53

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

10 Tips For Twitter Success From A B2B Twitterer Of The Year

Marketing Insider Group

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist?

What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. 

Best Content Marketing Guides, Tips and Tactics of 2010


How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

7 Steps To Sales And Marketing Alignment

Marketing Insider Group

Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers.

BtoB 42

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

What does a software company do when their paid search program is working well but just not generating enough leads?

B2B Marfketing Automation Vendor Selection Tool: What’s Inside and Why

Customer Experience Matrix

Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. I think it’s worth walking through the main components to explain why they’re there.

Content Marketing Insights for Technology Companies


A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

3 Web Tools to Make Money Online

Writing on the Web

I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. I used to keep a word doc listing them all, yikes!

Stop the WordPress Madness!

What Works - What Doesn't

One month and hundreds of dollars worth of development help ago, I began consolidating my Web site and blog onto WordPress, the popular blog, Web site and content publishing system.

Plan For Marketing Success So You Don’t Crash and Burn

B2B Marketing Traction

Tweet. In ski racing, you’d never race a course that you hadn’t previewed if not studied before the race.

Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan

Great B2B Marketing

Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.” So what exactly do we mean by this term and why did we choose it as our company mantra? And why do you need such an animal as a marketing and sales machine? There are a lot of terms used to describe marketing and sales activity. You can call what you are doing a program, campaign, initiative, plan, outreach, launch, test, rollout, etc, etc.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 party. But the reality is, the only thing you have to fear is fear itself…oh, and not closing more and larger deals faster than [.]. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0 customer 2.0

The New Generation: (Inbound) Marketing | Marketri


It’s Time To Turn Your Marketing Upside Down

B2B Marketing Traction

Tweet. Traditional marketing had the seller in charge. We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. We did direct mail, trade shows, spent a lot on advertising. But wait! What did you say?

New Data: Emails Sent on Saturdays Have Higher CTRs and Lower Unsub Rates


In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5 billion email sends from our friends at Mailchimp , and I've found a number of surprising things.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature.

Press 28

ReachForce Welcomes New Partner MK Capital


We have BIG news today! If you haven't seen it already, here it is - Today we announced the closing of $4.6 million in growth financing (WOO HOO!!). MK Capital, (also backed Aprimo and master data management leader, Initiate Systems) led the round with participation from our current investor, GSA Venture

No Monopoly on Lousy Content

B2B Memes

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Could it be that the content farms are just symptoms of a wider problem that’s endemic both on the Web and, increasingly, in mainstream journalism?

Media 16

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

It's February already and you keep thinking “what the heck happened to January”? You're note alone. A few good events have come and gone, like the Digital Marketing Forum, MarketingSherpa's Email Marketing Summit, and the Email

Link 22

January's Top 3 Marketing Tools | Marketri


Tools 14

Social Selling Rules of Engagement

Sales Intelligence View

Nobody will tell you that being in sales an easy gig. Only the top performers get recognized and the people who under-perform are typically passed over for promotions or asked to leave. There are actions every sales person can take that will increase their chances at success and outside of “Sales 101″ they should be [.]. Prospecting Sales 2.0 Sales Intelligence Social Selling B2B b2b sales customer 2.0

Media 19

Top 5 Benefits of Adopting Marketing Automation

The Point

On , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Improved consistency of follow-up to all new leads independent of sales bandwidth.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.