Sat.Jan 29, 2011 - Fri.Feb 04, 2011

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.”

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Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises.

Trending Sources

Top 5 Things Not to Do on Facebook


Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. Having 2 Profiles: Personal and Professional.

Case study: Fast-growing B2B expands social media exposure

grow - Practical Marketing Solutions

Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

QR Codes Have the Beer Can Problem

grow - Practical Marketing Solutions

There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist?

Stop the WordPress Madness!

What Works - What Doesn't

One month and hundreds of dollars worth of development help ago, I began consolidating my Web site and blog onto WordPress, the popular blog, Web site and content publishing system.

Best Content Marketing Guides, Tips and Tactics of 2010


How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

You’re Invited! The social media party of the year

grow - Practical Marketing Solutions

A few months ago, {grow} community member Arminda Lindsay called me and said, “I want you to have a party for all the people in the {grow} community. When do I get to MEET these people? I’m a full-service blogger, so OK — Let’s do it!

10 Tips For Twitter Success From A B2B Twitterer Of The Year

B2B Marketing Insider

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category.

Optimizing Pay-Per-Click; Real world examples


Pay per click , search marketing, and the issue of relevancy. Although I’m a Google certified professional and help clients manage and improve their pay-per-click efforts, I’m not going to do another “how to&# blog post. However, I am serious when it comes to optimizing campaigns; and that includes the ads themselves and conversion-friendly landing pages.

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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. 

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

What does a software company do when their paid search program is working well but just not generating enough leads?

7 Steps To Sales And Marketing Alignment

B2B Marketing Insider

Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers.

BtoB 41

B2B Marfketing Automation Vendor Selection Tool: What’s Inside and Why

Customer Experience Matrix

Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. I think it’s worth walking through the main components to explain why they’re there.

Content Marketing Insights for Technology Companies


A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature.

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The Quor-gasm shakes the social web

grow - Practical Marketing Solutions

A few weeks ago, we had a great discussion on {grow} about the “Quor-gasm:&# the many problems with Quora.

Buzz 28

3 Web Tools to Make Money Online

Writing on the Web

I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. I used to keep a word doc listing them all, yikes!

Plan For Marketing Success So You Don’t Crash and Burn

B2B Marketing Traction

Tweet. In ski racing, you’d never race a course that you hadn’t previewed if not studied before the race.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 party. But the reality is, the only thing you have to fear is fear itself…oh, and not closing more and larger deals faster than [.]. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0 customer 2.0

The New Generation: (Inbound) Marketing | Marketri


How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

It’s Time To Turn Your Marketing Upside Down

B2B Marketing Traction

Tweet. Traditional marketing had the seller in charge. We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. We did direct mail, trade shows, spent a lot on advertising. But wait! What did you say?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

New Data: Emails Sent on Saturdays Have Higher CTRs and Lower Unsub Rates


In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5 billion email sends from our friends at Mailchimp , and I've found a number of surprising things.

Will paid Spam Squads make Google irrelevant?

grow - Practical Marketing Solutions

My friend Helen Brown wrote this thought-provoking post on her blog, “ The Intelligent Edge &# and graciously allowed me to reprint it on {grow} … The Washington Post ran an article a few days ago exposing some shocking developments about spam and Google.

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Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan

Great B2B Marketing

Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.” So what exactly do we mean by this term and why did we choose it as our company mantra? And why do you need such an animal as a marketing and sales machine? There are a lot of terms used to describe marketing and sales activity. You can call what you are doing a program, campaign, initiative, plan, outreach, launch, test, rollout, etc, etc.

ReachForce Welcomes New Partner MK Capital


We have BIG news today! If you haven't seen it already, here it is - Today we announced the closing of $4.6 million in growth financing (WOO HOO!!). MK Capital, (also backed Aprimo and master data management leader, Initiate Systems) led the round with participation from our current investor, GSA Venture

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results