Sat.Dec 03, 2016 - Fri.Dec 09, 2016

Healthcare Marketing: Google’s Guide to Patient Recruitment

Marketing Insider Group

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different.

Google 319

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes.

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How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]

bizible

Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that.

How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. How do you know if it’s a good fit for your company? You want a long-term relationship with this agency. Plus, it’s can be a major investment of your time and money. You need to make sure that it works before you sign that dotted line.

PR 278

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Content Marketing Debate: More (Better) Is Definitely More

Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained.

More Trending

Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000.

PPC 277

Why B2B Brands Should do Influencer Marketing

Onalytica B2B

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory.

Brand 236

30 Tips On Using Google Apps for SEO Nerds and Marketers

Marketing Insider Group

G Suite is a set of apps which includes Gmail, Docs, Drive and Calendar amongst others. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business.

Google 303

Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? After all, most your customers are using digital channels. Wouldn’t that be the best place to reach them?

Mail 225

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt.

Funnel 259

How to Prevent a Live Q&A from Turning into a #BrandFail

RockContent

Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled.

19 Demand Generating Content Formats That Aren’t a PDF

Marketing Insider Group

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat.

Welcome to Influencer Discovery!

Onalytica B2B

Effective influencer marketing starts with identifying relevant influencers for your brand.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What the Holidays and Account Based Marketing Have in Common

Modern Marketing

It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike. As the founder of Due , a payments startup business, my team and I are pretty excited to celebrate our successes in 2016 and start focusing on the upcoming year.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. Mike is a recognized expert in technical search marketing, and we asked him to share his thoughts about search marketing for 2017. In the interview, we discuss AMP, responsive design, voice search, and link building.

Marketing Automation: It’s Time You Got On Board

Marketing Insider Group

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way.

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?

ViewPoint

Should you leave a voicemail? One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales.

Tips 208

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Interpreting Email Metrics During the Holidays

Modern Marketing

The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good reason. The National Retail Federation now expects sales in November and December to increase 3.6%

Email 297

B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. You can also mark your calendar to read our Dec.

Weekend Reading: “Marketing 4.0” by Philip Kotler

Marketing Insider Group

For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.”

How to Improve Your Content Marketing with Digital Branding

RockContent

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute.

Brand 204

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

3 Ways to Connect Video Advertising to the Customer Journey

Modern Marketing

There’s more opportunity than ever to create engaging journeys that provide value to your customers.

The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems.

The B2B Value Sale is Actually Three Distinct Sales

Marketing Insider Group

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates.

Sales 278

Can Customer Data Platforms Have Decision Functions? Discuss.

Customer Experience Matrix

I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!